Few markets in the country produce the interest in sports talk radio that Boston does.
Led by WEEI and 98.5 The Sports Hub, it’s become a common theme to see the two stations finish among the top 2 stations in the market and deliver more than 20% of all male listening, especially during drive times.
And the November book was no exception.
The Sports Hub finished the month in 1st place with Men 25-54. WEEI came in second.
However, there was one big change worth celebrating for WEEI. The station’s morning show “Dennis & Callahan” which features John Dennis, Gerry Callahan and Kirk Minihane, recorded an impressive 14.4 rating to win the month against the Sports Hub’s “Toucher and Rich”. It was the second month in a row that Dennis and Callahan turned in a 14 share.
In middays, afternoons and evenings, the Hub was strong and finished 1st. WEEI came in 3rd during middays and 2nd in afternoons and evenings.
What’s become clear is that while bragging rights are important to both stations and their personalities, the performances by each brand are very impressive and the audience has access to two great local sports talkers.
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
