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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Sports Media’s Criticism of Lynn Jones’ Conduct Showcases a Giant Hypocrisy

Columns Jason Barrett Jason Barrett -
"This is a case of 'but journalism has always been done this way'."

How Broadcasting Layoffs, AI, and Creators Are Redefining the Media Industry

Columns Jason Barrett Jason Barrett -
2026 has arrived, and hope springs eternal for many across the broadcasting industry. But before we move forward, we must first revisit some harsh...

Barrett Media’s 2026 Plans Include Top 20 Expansion, Digital Shows, Ad Partnerships and More

Columns Jason Barrett Jason Barrett -
"We plan to be more active on video in 2026. It will benefit industry professionals, our audience, and our advertising partners."

Cumulus Media Scores Landmark Victory Over Nielsen

Business Jason Barrett Jason Barrett -
“The ruling signals a potential shift in the power dynamics of audience measurement.”

Point to Point Marketing Signs On as Presenting Sponsor of the Barrett Media Audio Summit

Business Jason Barrett Jason Barrett -
"We're proud to support a Summit focused on ideas, growth, and the future of our industry."
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Breaking

The Tennessee Titans Set a Dangerous Precedent Revoking Jared Stillman’s Credential

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"Owning a transmitter and signal does not make one more qualified of a broadcaster than the other."

Why Netflix’ Sports Podcast Strategy Will Face It’s Toughest Test This NFL Season

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"Netflix has spent eight months building the sports podcast portfolio. Now the NFL season will determine whether it has built a destination for sports podcasts — or simply just another collection of shows you have to pay for."

How Rob Stone Powers Big Noon Kickoff on Fox Sports

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"We used to be a toddler, but the last couple of years we’ve outgrown our clothes a bit. That’s a compliment to what we’ve done. We’ve grown and matured quite a bit."

Radio Dashboard Strategy: Metadata Beats Audio Quality

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"This is the new tower. It is not transmitting your signal; it is displaying it."