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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

There’s a Better Energy at Audacy

Columns Jason Barrett Jason Barrett -
"Audacy knows it has to rebuild relationships, trust, and enthusiasm, and they're trying to do that."

A Lesson For The Advertising Industry From Taylor Swift

Columns Jason Barrett Jason Barrett -
“Why does all of this matter? And who should be paying attention most? The advertising industry.”

Toast to 10: Barrett Media’s Plans For 2026

Columns Jason Barrett Jason Barrett -
“Here’s what we have planned to serve our readers and partners in 2026.”

Toast to 10: Our Top 10 Most-Read Stories in Music, News, and Sports Media

Features Jason Barrett Jason Barrett -
"If leaders, talent, and business professionals value the content and respect those writing it, that trumps general interest. I care more about reaching the right audience than the largest audience."

Toast to 10: Connecting Across Music Radio

Features Jason Barrett Jason Barrett -
"It feels like the Barrett team is always identifying challenges we face and asking themselves, 'What can we learn from this?'"
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Breaking

97.5 The Fanatic Rebrands Following LeBron James Arrival As ‘97.5 LeBron: Home of King James’

Sports 0
"From the first show this morning through the final segment tonight, we're bringing fans everything they need to know about one of the biggest stories in NBA history."

Paramount Delays Warner Bros. Discovery Merger Until After Trial

Business 0
"Twelve states, led by California, secured a temporary restraining order this week that blocks the deal for 28 days."

Tony Romo Arrested For Operating While Intoxicated In Milwaukee

Sports 0
"Officers booked him for first-offense OWI, then released him. Romo joined CBS as a color commentator after retiring in 2017."

Brian Kilmeade: I’m Done With White House Correspondents Dinner

News 0
" To go out to Washington, blow a weekend, and go out there? Not doing it. I don't actually think many people are going."