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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

The Art of Teasing

Columns Jason Barrett Jason Barrett -
In the broadcasting business we're constantly searching for ways to invade the head space of our audience. With listeners having countless choices of where...

Personality Profile: Chris Dimino

Radio Jason Barrett Jason Barrett -
Welcome to the first installment of our "Personality Profile" and this week's featured guest is Atlanta Sports Radio Personality Chris Dimino. Over the past 20+...

How To Launch a New Show

Columns Jason Barrett Jason Barrett -
As someone who has spearheaded the launch of 2 FM sports stations and been responsible for creating and debuting countless talk shows, I think...

What Are You Worth?

Columns Jason Barrett Jason Barrett -
The radio business provides tremendous value for advertisers and too many times we don't get the credit we deserve for it. While that may...

Welcome To The Blog

Columns Jason Barrett Jason Barrett -
Greetings from the beautiful city of San Francisco! This is my first journey into writing an official blog and I'm excited to do it...
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Breaking

San Francisco Giants Broadcaster Duane Kuiper Reveals Throat Cancer Diagnosis

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"This cancer is unrelated to the one I experienced five years ago, and I'm optimistic that it will be successfully treated."

How George Kamel Uses TikTok and YouTube to Spread Dave Ramsey’s Personal Finance Message

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"People are tired of being monologued to. They can get information a thousand ways. What they can't get is an interpretation of that information or an experiential version of that information with real people."

How Radio Lost the Hustle to Local Campaigns

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"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

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"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."