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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

A Lesson For The Advertising Industry From Taylor Swift

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“Why does all of this matter? And who should be paying attention most? The advertising industry.”

Toast to 10: Barrett Media’s Plans For 2026

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“Here’s what we have planned to serve our readers and partners in 2026.”

Toast to 10: Our Top 10 Most-Read Stories in Music, News, and Sports Media

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"If leaders, talent, and business professionals value the content and respect those writing it, that trumps general interest. I care more about reaching the right audience than the largest audience."

Toast to 10: Connecting Across Music Radio

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"It feels like the Barrett team is always identifying challenges we face and asking themselves, 'What can we learn from this?'"

Toast to 10: The 10 Most Important Columns I’ve Written Since 2015

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"These are the 10 most important columns I've written since this brand launched in 2015."
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Breaking

The Tennessee Titans Set a Dangerous Precedent Revoking Jared Stillman’s Credential

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"Owning a transmitter and signal does not make one more qualified of a broadcaster than the other."

Why Netflix’ Sports Podcast Strategy Will Face It’s Toughest Test This NFL Season

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"Netflix has spent eight months building the sports podcast portfolio. Now the NFL season will determine whether it has built a destination for sports podcasts — or simply just another collection of shows you have to pay for."

How Rob Stone Powers Big Noon Kickoff on Fox Sports

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"We used to be a toddler, but the last couple of years we’ve outgrown our clothes a bit. That’s a compliment to what we’ve done. We’ve grown and matured quite a bit."

Radio Dashboard Strategy: Metadata Beats Audio Quality

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"This is the new tower. It is not transmitting your signal; it is displaying it."