Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

6 Speakers Added To The 2024 BSM Summit Lineup

"Two of these individuals have built successful careers as on-air talent. Four remain involved in management and programming roles."

Spike Eskin, Mitch Rosen, Scott Shapiro, Don Martin, Jeff Smulyan, and Mark Chernoff to Speak at the 2024 BSM Summit

"This event is the equivalent of a two-day masterclass covering multiple areas of importance to the sports media industry."

Pat McAfee is Making Smart Investments in Aaron Rodgers, Nick Saban and Others

“If the audience rises, the advertising increases, and your brand gains significant value, which leads to a major deal with the industry's largest sports media company, why would you even think a key contributor wouldn't be paid let alone not expect a fortune to appear?”

Media Executives Are Missing The Mark If They’re Not Promoting Brand Progress

I wonder if you've thought about how much more you gain vs. what you lose by having your brand story told.

Focused on Today With My Eyes on Tomorrow

"Our sites perform best when they are original, creative, and going beyond the surface, and we will do more of that in 2024."

Breaking

The Podcast Study 2026: 40% of Listeners Say Host-Read Ads Influence Purchases

“For us, the next step is applying what we learned. We have much more knowledge now about how people discover content, what makes them stay, and what separates a highly engaged consumer from everyone else."

Political Advertising for Ohio, Texas Senate Races Accounts for 47% of All Senate Spending

Republicans have spent 60% of the money invested in the nine battleground races, while Democrats account for the remaining 40%.

The Clay Travis & Buck Sexton Show Added to AM 1100 The Flag

"The combination of our proven local talk programming and Clay and Buck will be unbeatable."

Former CBS News Radio Staffers Accept Final Edward R. Murrow Award Victory

Some held signs reading “Fired for Overall Excellence,” highlighting the contrast between the network’s industry recognition and its closure earlier this year.