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Jason Barrett

1210 POSTS
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Sports Teams Are Making the Same AI Mistake Newspapers Made With the Internet

Columns Jason Barrett Jason Barrett -
"The sports franchises making public pledges against AI creative tools are not protecting their authenticity. They're protecting a comfort zone that has an expiration date."

Amazon Makes Major Sports Advertising Push During 2026 Upfront Season

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"Amazon believes its data and shopping tools create advantages traditional broadcasters cannot match."

Eric Spitz to Receive the 2026 Mark Chernoff Award, 6 More Summit Speakers Announced

Columns Jason Barrett Jason Barrett -
"Tickets, hotel information, and sponsorship details are available in the Summit section on BarrettMedia.com."

Skip Bayless Calls ESPN, Stephen A. Smith Reunion His Career ‘Rebirth’

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"It was just a restart of the greatest thing that has ever happened to me in my lifetime, my on-air chemistry…with Stephen A. Smith."

The NFL Schedule Release Rewards Brands That Own the Moment

Columns Jason Barrett Jason Barrett -
"The NFL doesn't need you to make it interesting. It already is."
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Breaking

Prime Video Season Opener Draws Third Largest Regular Season Viewership Ever

Sports 0
"The Highmark Stadium opener rose 5% over last year's Thursday Night Football season debut. Meanwhile, it jumped 21% above last season's full-year average of 15.33 million."

Carianne Marshall Exits Warner Chappell Co-Chair Position

Music 0
"Proudest not only of our growth, but of the incredible culture and values we've fostered together."

Shannon Sharpe Alleges Agencies Prevent Clients From Appearing On Nightcap

Sports 0
"I don't want to put nobody's agency on blast. But y'all know who you are. Y'all know we've reached out, and you made it abundantly clear you're not gonna let your clients come on the show."

Paramount Strikes Settlement with State Attorneys General, Paving Way for Warner Bros. Discovery Merger

Business 0
The full settlement terms haven't been publicly detailed.