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Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Takeaways From The Newsletter Conference and Why the Radio Industry Should’ve Been There

Columns Jason Barrett Jason Barrett -
"There's tons of opportunity out there but sometimes you have to enter new rooms to find out."

Barrett Media Introducing ‘The Scott Shannon Award’ at the 2026 Barrett Media Audio Summit

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"When an individual in the radio business creates this type of impact, it deserves to be remembered and celebrated annually. So we are going to do just that."

Sports Teams Are Making the Same AI Mistake Newspapers Made With the Internet

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"The sports franchises making public pledges against AI creative tools are not protecting their authenticity. They're protecting a comfort zone that has an expiration date."

Amazon Makes Major Sports Advertising Push During 2026 Upfront Season

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"Amazon believes its data and shopping tools create advantages traditional broadcasters cannot match."

Eric Spitz to Receive the 2026 Mark Chernoff Award, 6 More Summit Speakers Announced

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"Tickets, hotel information, and sponsorship details are available in the Summit section on BarrettMedia.com."
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How Freezing Cold Takes Turned Sports’ Worst Predictions Into An Entertainment Phenomenon

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"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."

When Artists Die: Streaming Data Tells the Story

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"The genuine shock of losing someone whose voice shaped your entire life. That can't be planned. That's real."