Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Never Let A Good Disaster Pass You By

Columns Jeff Caves Jeff Caves -
"Remember the Ice Storm Sale of 1975!"

How Do We Sell Local Podcasts?

Columns Jeff Caves Jeff Caves -
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."

Use Tom Brady’s Mental Toughness Tricks To Become A Better Seller

Columns Jeff Caves Jeff Caves -
"Finding new business, renewing old business, or upselling current clients are the same as exercising, eliminating alcohol and sweets. It’s never too late and never look back."

What Does The BSM Top 20 Mean To The Sales Staff?

Columns Jeff Caves Jeff Caves -
"Promoting awards your station's or personalities' wins is good business. It helps create a reputation of excellence and advertisers want to identify with that."

What’s The Risk?

Columns Jeff Caves Jeff Caves -
"If you want to climb the ladder at your station or group and want to know what it is going to take, why not ask?"
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Breaking

Dan Patrick “Disappointed” by Stephen A. Smith’s Handling of Lane Johnson’s Mental Health Comments on First Take

Sports 0
"Don't joke about that [mental health]. I would say you're better. I don't know if you are."

Joel Oxley: WTOP’s Core Mission Hasn’t Changed Despite Radio’s Evolution

News 0
"Our advertising revenue when I started was 90% from ad agencies. Now, it’s 85% direct, so there’s been a really big difference in how business is done as well."

College GameDay Forced Inside This Saturday Due To Hurricane Isaias

Sports 0
"The university said it will not allow overnight camping at the coliseum. Instead, fans can begin lining up at the north and east entrances at 5:15 a.m. Saturday."

David Ellison on Mark Thompson’s Future at CNN: ‘We Want Stability’

News 0
"He's done a phenomenal job."