Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Never Let A Good Disaster Pass You By

"Remember the Ice Storm Sale of 1975!"

How Do We Sell Local Podcasts?

"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."

Use Tom Brady’s Mental Toughness Tricks To Become A Better Seller

"Finding new business, renewing old business, or upselling current clients are the same as exercising, eliminating alcohol and sweets. It’s never too late and never look back."

What Does The BSM Top 20 Mean To The Sales Staff?

"Promoting awards your station's or personalities' wins is good business. It helps create a reputation of excellence and advertisers want to identify with that."

What’s The Risk?

"If you want to climb the ladder at your station or group and want to know what it is going to take, why not ask?"

Breaking

ESPN New York’s Chris Carlin on Bart Scott Departure From Network: “This Is a Very Rough Day”

"I love him. Just for so many people, this is a very tough day. This is an unfortunate reality across a lot of industries these days, especially ours."

Mark Schlereth: ESPN Didn’t Feel Ryan Clark Could “Hold That In” When Pulled From NFL Live

"I don't think they felt comfortable that Ryan Clark would be able to hold that in. So, they let him go for the day and then pulled him off air before he had a chance."

25% of News Consumers Now ‘Fanatics’, Stagwell Data Shows

Additionally, 74% say they have a more positive impression of companies that advertise within news environments.