Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Never Let A Good Disaster Pass You By

Columns Jeff Caves Jeff Caves -
"Remember the Ice Storm Sale of 1975!"

How Do We Sell Local Podcasts?

Columns Jeff Caves Jeff Caves -
"The pod listener is not only loyal to the talent but to the advertiser as well. The listener knows without the advertiser their favorite pod probably wouldn't exist and they want to show support."

Use Tom Brady’s Mental Toughness Tricks To Become A Better Seller

Columns Jeff Caves Jeff Caves -
"Finding new business, renewing old business, or upselling current clients are the same as exercising, eliminating alcohol and sweets. It’s never too late and never look back."

What Does The BSM Top 20 Mean To The Sales Staff?

Columns Jeff Caves Jeff Caves -
"Promoting awards your station's or personalities' wins is good business. It helps create a reputation of excellence and advertisers want to identify with that."

What’s The Risk?

Columns Jeff Caves Jeff Caves -
"If you want to climb the ladder at your station or group and want to know what it is going to take, why not ask?"
1...373839...41Page 38 of 41

Breaking

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."