Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

4 Things You Can Do Now To Be a Better Seller

Columns Jeff Caves Jeff Caves -
"The pandemic is on and we still have to deliver sales."

News Talk Talent Should Be Selling Themselves

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"Endorsement partnerships renew 4x—6x better than non-endorsement deals and can last for years, withstand every business downturn, budget cut, or even a pandemic."

You Don’t Have To Know A Man To Know His Influence

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"I hope you think about hiring a former athlete when you go recruiting for account executives. You may just find the next Bob McCurdy."

Nielsen Needs Cash And That’s Gonna Cost You

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"Will agencies pony up in a pandemic challenged economy? I have my doubts."

Where Did All The Campaign Cash Go In Radio?

Columns Jeff Caves Jeff Caves -
Here comes the election. And there goes the political billing that came with it. So, what happened? I spoke with some sales executives in...
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Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."