Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

4 Things You Can Do Now To Be a Better Seller

"The pandemic is on and we still have to deliver sales."

News Talk Talent Should Be Selling Themselves

"Endorsement partnerships renew 4x—6x better than non-endorsement deals and can last for years, withstand every business downturn, budget cut, or even a pandemic."

You Don’t Have To Know A Man To Know His Influence

"I hope you think about hiring a former athlete when you go recruiting for account executives. You may just find the next Bob McCurdy."

Nielsen Needs Cash And That’s Gonna Cost You

"Will agencies pony up in a pandemic challenged economy? I have my doubts."

Where Did All The Campaign Cash Go In Radio?

Here comes the election. And there goes the political billing that came with it. So, what happened? I spoke with some sales executives in...

Breaking

FOX Sports Unveils College Football Broadcast Teams For 2026 Season

"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."

Bob Stilson Retires From The Breeze Buffalo Mornings

"Stilson's exit marks another chapter closing for local Buffalo radio."

Family of 93 WIBC’s Matt Bair Releases Statement Following Unexpected Death

"His death was accidental, and we do believe at this time that alcohol was a contributing factor."

Connoisseur Media Exits Minnesota Radio Markets

"Large consolidators often exit smaller markets where growth proves limited."