Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

4 Things You Can Do Now To Be a Better Seller

"The pandemic is on and we still have to deliver sales."

News Talk Talent Should Be Selling Themselves

"Endorsement partnerships renew 4x—6x better than non-endorsement deals and can last for years, withstand every business downturn, budget cut, or even a pandemic."

You Don’t Have To Know A Man To Know His Influence

"I hope you think about hiring a former athlete when you go recruiting for account executives. You may just find the next Bob McCurdy."

Nielsen Needs Cash And That’s Gonna Cost You

"Will agencies pony up in a pandemic challenged economy? I have my doubts."

Where Did All The Campaign Cash Go In Radio?

Here comes the election. And there goes the political billing that came with it. So, what happened? I spoke with some sales executives in...

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Joel Oxley: WTOP’s Core Mission Hasn’t Changed Despite Radio’s Evolution

"Our advertising revenue when I started was 90% from ad agencies. Now, it’s 85% direct, so there’s been a really big difference in how business is done as well."

College GameDay Forced Inside This Saturday Due To Hurricane Isaias

"The university said it will not allow overnight camping at the coliseum. Instead, fans can begin lining up at the north and east entrances at 5:15 a.m. Saturday."

YouTube Keeps Top Spot For Most-Used Sources Weekly For Podcasts

"Notably, Netflix ranks seventh, with 3% naming it their most-used podcast platform."