Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Dave Greene Is Always Trying To Reach More People

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"The first part of added value needs to be YOU.”

You’ve Got 6 Weeks. What’s Your Game Plan?

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"You have a deadline of 11/6 and first in the boat will get the opportunity."

Meet Danny C – The Top Dog On WFAN’s Sales Staff

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"They are actively listening and on top of that with their heart. And listeners will buy from advertisers in sports. Make sure your clients understand that."

Make It Easy For Clients To Say Yes To Signing Long Term

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"It seems like a lot of work, but it doesn’t have to be."

5 Ways To Find New Clients Without Making Cold Calls

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"You don’t have to just smile and dial strangers. We have a lot more than that right at our disposal."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."