Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Dave Greene Is Always Trying To Reach More People

"The first part of added value needs to be YOU.”

You’ve Got 6 Weeks. What’s Your Game Plan?

"You have a deadline of 11/6 and first in the boat will get the opportunity."

Meet Danny C – The Top Dog On WFAN’s Sales Staff

"They are actively listening and on top of that with their heart. And listeners will buy from advertisers in sports. Make sure your clients understand that."

Make It Easy For Clients To Say Yes To Signing Long Term

"It seems like a lot of work, but it doesn’t have to be."

5 Ways To Find New Clients Without Making Cold Calls

"You don’t have to just smile and dial strangers. We have a lot more than that right at our disposal."

Breaking

Joel Oxley: WTOP’s Core Mission Hasn’t Changed Despite Radio’s Evolution

"Our advertising revenue when I started was 90% from ad agencies. Now, it’s 85% direct, so there’s been a really big difference in how business is done as well."

College GameDay Forced Inside This Saturday Due To Hurricane Isaias

"The university said it will not allow overnight camping at the coliseum. Instead, fans can begin lining up at the north and east entrances at 5:15 a.m. Saturday."

YouTube Keeps Top Spot For Most-Used Sources Weekly For Podcasts

"Notably, Netflix ranks seventh, with 3% naming it their most-used podcast platform."