Jeff Caves

202 POSTS
Jeff Caves is a sales columnist for BSM working in radio and digital sales for Cumulus Media in Dallas, Texas and Boise, Idaho. He is credited with helping launch, build, and develop Sports Radio The Ticket in Boise, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at jeffcaves54@gmail.com or find him on LinkedIn.

Dave Greene Is Always Trying To Reach More People

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"The first part of added value needs to be YOU.”

You’ve Got 6 Weeks. What’s Your Game Plan?

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"You have a deadline of 11/6 and first in the boat will get the opportunity."

Meet Danny C – The Top Dog On WFAN’s Sales Staff

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"They are actively listening and on top of that with their heart. And listeners will buy from advertisers in sports. Make sure your clients understand that."

Make It Easy For Clients To Say Yes To Signing Long Term

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"It seems like a lot of work, but it doesn’t have to be."

5 Ways To Find New Clients Without Making Cold Calls

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"You don’t have to just smile and dial strangers. We have a lot more than that right at our disposal."
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Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."