Kevin Robinson

102 POSTS

Kevin Robinson is a passionate award-winning programmer, consultant and coach - with multi-formats success all over the country. He has advised numerous companies including Audacy (formerly Entercom Communications), Beasley Broadcast Group, Westwood One, Midwest Communications, Townsquare Media, Midwest Family Broadcasting Group, EG Media Group, Federated Media, Kensington Media, mediaBrew Communications, Starved Rock Media, and more. He specializes in strategic radio cluster alignment, building lean-forward tactics and talent coaching - legacy and entry-level - personalities.

Known largely as a trusted talent coach, Kevin is the only personality mentor who’s coached three different morning shows on three different brands in the same major market to the #1 position. His efforts have been recognized by The World Wide Radio Summit, Radio & Records, NAB’s Marconi, and he has coached CMA, ACM and Marconi Award-winning talent. He is also in The Zionsville High School Hall of Fame as part of the 2008 inaugural class. Kevin is an Indiana native - living near Zionsville with his wife of 39 years, Monica and can be reached at kevin@robinsonmedia.fm.

Spring Tune Up Means Looking At These Five Areas Of Your Radio Station

No radio station is perfect. You need change in order to grow your station - with every change, ‘weeds’ will sprout. We can pull them, but like dandelions, they tend to grow back with veracity.

“FIT and Compatibility” Are Dead, and Country Music Radio Will Confirm It This Week

"“FIT and Compatibility” was manufactured in the mid-90’s by researchers to convince programmers that their core listeners would likely accept core music and artists already saturated in their playlist and reject sounds that weren’t represented in their current Music Matrix."

Advice For Making The Most Of Your CRS Experience

The agenda is set; you’ll need a roadmap to maximize your time. Despite the robust agenda, seminars are mostly about networking.

A Look Inside ‘aBreak Music’, a Platform For Music And Artist Discovery

As aBreak Music grows, we thought it would be a perfect time to have a word with their co-founder.

A Primer On Becoming A Great Storyteller In A Content Starved World

I still listen – and learn – from Casey Kasem and American Top 40. Casey remains the greatest storyteller in music presentation.

Breaking

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

Shark Week works because it's built, engineered, and marketed

New Game Lets Radio Pros Win the Ratings War

"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"