Mike Stern

134 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

New Rolling Stones Music and Classic Rock’s Missed Opportunity

Columns Mike Stern Mike Stern -
"Classic Rock radio's response to these releases was the equivalent of a big yawn."

Lou Brutus Reflects on 30 Years of Hard Drive and Rock Radio

Features Mike Stern Mike Stern -
“I used to have Professional Music Fan on my cards. It was the best answer when people asked what I did for a living. I could explain that I am a music fan who went pro.”

Classic Rock Radio’s Identity Crisis Reveals Radio’s Bigger Positioning Problem

Columns Mike Stern Mike Stern -
"Listeners almost never parrot back a station's positioner. They know the station's frequency, and sometimes they know a station's moniker."

How Improv and Audience Interaction Fuel Heidi & Frank’s Success on 95.5 KLOS

Features Mike Stern Mike Stern -
"When I was coming up in the ‘90s, it was one of the best times to be in it. Then the accountants and lawyers started making programming decisions they had no right to make.”

Should Streaming Impact Radio Airplay on Classic Rock/Hits Stations?

Columns Mike Stern Mike Stern -
"Seven Classic Rock songs are secretly dominating streaming in 2026."
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Breaking

Rich Eisen Show Expands Distribution On Disney+ In Europe, Africa, Middle East

Sports 0
"The move follows Eisen’s return to ESPN more than a year ago after a stint on Roku. Since then, he has also anchored SportsCenter and hosted the podcast This Was SportsCenter: Stories from the Set."

David Samson: “Making A Living” In Radio Is For The Top 1% of 1%

Sports 0
"In order to make a living on radio, you're going to need another source of income. It can't just be from terrestrial radio."

The Hill Earns Nearly 1.5 Million Election Day YouTube Views

News 0
Individual streams featuring election-night remarks attracted audiences, including 123,000 views for Texas Senate candidate James Talarico, 39,000 for South Carolina congressional candidate Annie Andrews, and 19,000 for Ohio gubernatorial candidate Amy Acton.

Spotify Expands United Airlines Partnership With Personalized Seatback Streaming

Business 0
“Bringing personal Spotify accounts to United seatback screens is a major milestone, creating a new way to experience Spotify in flight."