Why Program Directors Shoud Emulate Tom Izzo When Leading Brands
All of Izzo's methods mirror best practices for Program Directors. Replace driving ratings with winning championships and he's trying to accomplish the same things we are.
How Jaybeau Jones Approaches Impacting Listeners Eight Seconds at a Time
"Your job for the audience in the car or at home blow drying their hair is to make it a little more fun between the songs. If you're talking between these songs, whether it's eight seconds or eighteen, it better be great."
Why Classic Rock Radio Should Embrace the Creative Chaos March Madness Provides
Classic Rock/Hits radio stations are arguably ahead of many other brands because we already know what the consumers want from us.
How Crash Leans on His Passion for Radio in Growing Community at 98ROCK Tampa Bay
"We want to keep everybody positive. Hopefully they'll remember something we said that brightens their day."
What Those Who Knew Uncle Joe Benson Best Learned From a Classic Rock Legend
"The biggest impact on me was his relationship with the audience. Joe helped me understand that to really know your listeners, you needed to become their friend, because that is who you are talking to every day."