Mike Stern

107 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

A 15-Year Leap: How Neon 93.1 Is Rewriting the Adult Hits Playbook

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It turns out this really is a whole new approach.

The Woody and Wilcox Show Is One of Radio’s Most-Established Family Affairs

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"We love each other. That means we can give each other the business without being mean. The dynamic is so familiar to people. When listeners tune in they immediately identify with it."

Why Bluey and The Big Bang Theory Prove Classic Rock Radio Hits Don’t Burn

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The simple fact is big hits do not burn. And today, my proof comes from outside the industry.

Why Bubba the Love Sponge Believes Owning Your Content Is the Immediate Future for Radio Talent

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"All these terrestrial radio hosts that haven’t carved out a digital space, they're f****d. They don't own anything. They don't own their name, image, or likeness. I’ve owned all my content since I was on the Power Pig (WFLZ) in 1992."

Super Bowl Ads Prove Classic Rock Still Sells

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Here’s a look at some winners and losers and, in some cases, a thought about how the song is being rotated at radio stations.
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Breaking

Ian Rambo Named Fredericksburg Radio Operations Manager

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Ian Rambo becomes Connoisseur Media's new operations manager for...

The Volume Lands ‘Nothing Major’ Tennis Podcast In Multi-Year Deal

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"When you look at the portfolio, it was clear tennis was missing. With ‘Nothing Major,’ that gap is filled while staying true to The Volume’s core focus: working with digital creators who combine personality and authority."

Elon Musk’s X Ends Lawsuit Against World Federation of Advertisers

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"WFA and X are fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation."

Shams Charania: “Ethically” Couldn’t Report LeBron James Met With Cleveland Cavaliers In July

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"This was information I was told by multiple people on background, off the record. This was something that ethically I couldn't report. Because it wasn't told to me in a way that I was able to have a report or go double check and triple check."