Mike Stern

134 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Dave and Chuck the Freak Celebrate 25 Years in Detroit

Features Mike Stern Mike Stern -
"We know it wouldn't work without both of us."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

Columns Mike Stern Mike Stern -
"For TikTok, every retained interaction is valuable."

LBF and Adam-12 Launch New Morning Show at WROR Boston

Features Mike Stern Mike Stern -
"I hate to say it's a slice of life, but it is our unique takes on the absurd nature of what is going on everywhere."

What Radio Programmers Can Learn from Boring Bands About Audience Loyalty

Columns Mike Stern Mike Stern -
"What we know doesn't work is back-selling and reading liner cards. That is the radio equivalent of being a boring band."

How Bob and Brian Built a Morning Show Dynasty at The Hog

Features Mike Stern Mike Stern -
"He gave us two orders. One, be funny. Two, don't piss off the clients,"
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Breaking

David Samson: “Making A Living” In Radio Is For The Top 1% of 1%

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"In order to make a living on radio, you're going to need another source of income. It can't just be from terrestrial radio."

The Hill Earns Nearly 1.5 Million Election Day YouTube Views

News 0
Individual streams featuring election-night remarks attracted audiences, including 123,000 views for Texas Senate candidate James Talarico, 39,000 for South Carolina congressional candidate Annie Andrews, and 19,000 for Ohio gubernatorial candidate Amy Acton.

Spotify Expands United Airlines Partnership With Personalized Seatback Streaming

Business 0
“Bringing personal Spotify accounts to United seatback screens is a major milestone, creating a new way to experience Spotify in flight."

Texas Radio Hall of Fame to Induct 2026 Class of Broadcasters November 7

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This year's honorees represent decades of contributions to broadcasting across Texas.