Mike Stern

115 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Why Bluey and The Big Bang Theory Prove Classic Rock Radio Hits Don’t Burn

The simple fact is big hits do not burn. And today, my proof comes from outside the industry.

Why Bubba the Love Sponge Believes Owning Your Content Is the Immediate Future for Radio Talent

"All these terrestrial radio hosts that haven’t carved out a digital space, they're f****d. They don't own anything. They don't own their name, image, or likeness. I’ve owned all my content since I was on the Power Pig (WFLZ) in 1992."

Super Bowl Ads Prove Classic Rock Still Sells

Here’s a look at some winners and losers and, in some cases, a thought about how the song is being rotated at radio stations.

How Matt Cord Finds Continued Success Stepping Into the Shoes of Legends

"You don't want to be that much different than what it was before. I know this city and the listeners. They are extremely loyal and they don't like change."

How NBC Is Proving Nostalgia Still Works — If You Use It Right in Music Radio

Tapping into heritage talent in your market can make a giant difference in how your station is perceived.

Breaking

Jacques Doucet, Voice Of The Montreal Expos, Dies At 86

"He was certainly a giant, and his loss is immense."

FOX Sports Unveils College Football Broadcast Teams For 2026 Season

"FOX Sports looks to continue on the momentum from the FIFA World Cup was an exciting year of action beginning week one with the defending national champion Indiana Hoosiers."

Bob Stilson Retires From The Breeze Buffalo Mornings

"Stilson's exit marks another chapter closing for local Buffalo radio."

Family of 93 WIBC’s Matt Bair Releases Statement Following Unexpected Death

"His death was accidental, and we do believe at this time that alcohol was a contributing factor."