Mike Stern

125 POSTS
Mike Stern is a Classic Rock columnist and Features writer for Barrett Media. He has been with Jacobs Media consulting stations in the Classic Rock, Rock, Alternative and AAA world for more than a decade. Prior to that he programmed stations in Chicago, Detroit, Denver Las Vegas and other markets. He also worked as News/Talk Editor for Radio and Records, wrote about Top 40 Radio for Billboard Magazine and had his own radio talent coaching business called Talent Mechanic. 

Why Program Directors Shoud Emulate Tom Izzo When Leading Brands

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All of Izzo's methods mirror best practices for Program Directors. Replace driving ratings with winning championships and he's trying to accomplish the same things we are.

How Jaybeau Jones Approaches Impacting Listeners Eight Seconds at a Time

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"Your job for the audience in the car or at home blow drying their hair is to make it a little more fun between the songs. If you're talking between these songs, whether it's eight seconds or eighteen, it better be great."

Why Classic Rock Radio Should Embrace the Creative Chaos March Madness Provides

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Classic Rock/Hits radio stations are arguably ahead of many other brands because we already know what the consumers want from us.

How Crash Leans on His Passion for Radio in Growing Community at 98ROCK Tampa Bay

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"We want to keep everybody positive. Hopefully they'll remember something we said that brightens their day."

What Those Who Knew Uncle Joe Benson Best Learned From a Classic Rock Legend

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"The biggest impact on me was his relationship with the audience. Joe helped me understand that to really know your listeners, you needed to become their friend, because that is who you are talking to every day."
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Breaking

Inside The Daily Wire’s Plan Under New CEO Mike Richards

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"I was like, 'This is the greatest sandbox in the world.' If you're a creative person who likes running shows and businesses, this is the ultimate place to land. There's no one else that does what we do."

Why Chris Simms Has No Interest in Following the Traditional Sports Media Playbook

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"I was obsessed with football from an early age. Of course, I envisioned being the man and winning Super Bowls, never having to work again. That obviously didn't happen, but I knew media was an option."

Ed Levine Hands Galaxy Communications to Pamal Broadcasting, Bets on Events

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"Let me buy a really good or start a really good event, and then is there any local media I can add to it to make it better?'"

Steve Scully on Balancing Politics and Respect on “The Briefing” at SiriusXM

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""So when you try to understand the context of where we are today by understanding where we've been in the past, I think it makes it easier for many people to realize that, whatever you feel about the current political environment, this too is going to pass."