Peter Thiele

171 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

3 Ways News/Talk Radio Programmers Can Create Masterful Promos

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Every news/talk station is a living, breathing, entity. You must demonstrate that fact every hour of each day.

3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches

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We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.

News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025

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I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.

Is Radio Checking the Listener-Focused Experience Box?

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A Listener-Focused Experience is a holistic approach. If everything on your station is dedicated to the same thing, it creates a symphony of success.

News Talk Radio Hosts and Sports Talent Have a Tendency to Murder Pronouns

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If you are the Program Director seeking to maximize the footprint of your station’s locally originated programming, start listening for pronoun abuse. It is a thing.
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Breaking

Evan Roberts Suggests Howie Rose’s Final Call Be Opening Day 2027 if Sunday Has Weather Delays

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"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."

Major Garrett’s CBS News Podcast ‘The Takeout’ Adds New Election Segments with VoteHub Partnership

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CBS News is expanding The Takeout with Major Garrett...

SubmitHub Bans AI Music From Its Promotion Services

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"We want to build a platform that actually helps people promote real music."

Xperi Data Shows Radio Listenership More Than Doubled On NFL’s Opening Sunday

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"Overall Sunday audience share jumped 60% on average. Pre-game listening rose 111% heading into kickoff, and post-game audiences grew 152%."