Peter Thiele

177 POSTS
Peter Thiele is a weekly news/talk radio columnist for Barrett Media, and an experienced news/talk radio programmer. He currently serves as News/Talk Format Captain for Zimmer Communications. Prior to joining Zimmer, Peter held programming positions in New York City, San Francisco, Des Moines, Little Rock, Greenville, Hunstville, and Joplin. Peter has also worked as a host, account executive and producer in Minneapolis, and San Antonio. He can be found on Twitter at @PeterThiele.

News/Talk Radio Needs to Re-Examine Its Approach as the Generational Shift Continues

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You have 12 seconds to impress listeners of this age group. Air personalities need to aircheck themselves.

3 Ways News/Talk Radio Programmers Can Create Masterful Promos

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Every news/talk station is a living, breathing, entity. You must demonstrate that fact every hour of each day.

3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches

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We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.

News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025

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I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.

Is Radio Checking the Listener-Focused Experience Box?

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A Listener-Focused Experience is a holistic approach. If everything on your station is dedicated to the same thing, it creates a symphony of success.
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Breaking

New iHeartRadio Lite Mode Simplifies Listening on iPhone and Android

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"This new ability to toggle between full functionality and Lite Mode, which has just the essentials, gives them the opportunity to make every experience the right one for them.”

ESPN Monday Night Football Cowboys-Eagles Ties Week Seven Record On Network

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"The Cowboys-Eagles game on Oct. 26 averaged 18.8 million viewers across ESPN’s family of networks."

David Samson Underestimated What Radio Means to Baseball

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"We don’t need baseball on radio anymore."

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

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People are tired, man. And oftentimes, the most likely answer is the correct one.