The Duke Blue Devils defeated the rival North Carolina Tar Heels on Saturday in a matchup that finished as the second most-watched college basketball game of the season. This presentation of the ACC tilt on ESPN averaged 3 million viewers, according to data reported by Jon Lewis of Sports Media Watch, which is down by 3.2% from the second meeting between these teams last season. Yet the game is up from the first time these two teams faced off in the season, which averaged 2.3 million viewers this past February. The broadcast team for the matchup consisted of play-by-play announcer Dan Shulman, analyst Jay Bilas and reporter Jess Simms.
The only college basketball game this season to surpass the second meeting between Duke and UNC was a Thanksgiving Day matchup between Illinois and Arkansas that averaged 5.17 million viewers on CBS.
Preceding the matchup though, CBS presented an NFL game between the Detroit Lions and Chicago Bears that averaged 37.5 million viewers on CBS, marking a record for the early time slot on the holiday.
ESPN also presented a game between Alabama and Auburn earlier in the day that averaged 2.1 million viewers, which is a 110% year-over-year improvement from the comparable game. Although the first matchup between both teams averaged 700,000 more viewers, this iteration ranks within the ten most-watched college basketball games in the season. The broadcast team for the game included play-by-play announcer Karl Ravech with analysts Jimmy Dykes and Dick Vitale. Duke and Alabama are included in seven of the top 10 most-viewed games of the year.
ESPN networks have now presented seven college basketball games this season that have averaged more than 2 million viewers, which Lewis reports as being the most for any network since 2019. Earlier in the year, ESPN exercised its option to televise ACC sports through 2036 and thus complete its 20-year contract it inked in 2016. The company also reached an eight-year agreement with the NCAA last year that grants it domestic rights to 40 NCAA championships and international rights to the NCAA Division I Men’s Basketball Tournament.
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The ESPN alt-cast is returning for the 2025 MLB season, as the network announced today that it will feature eight alt-casts, including six editions of Sunday Night Baseball: Statcast Edition. The alt-cast concepts have grown in popularity since debuting last season. This broadcast format allows viewers to experience a different approach to calling a baseball game, with a heavy focus on statistics and analytics.
All alt-casts will be available alongside the traditional game broadcasts on ESPN. Each alt-cast will be hosted by Kevin Brown, with analysis from Trevor May and MLB Statcast Insider Mike Petriello.
As part of the announcement, ESPN also confirmed that the T-Mobile Home Run Derby: Statcast Edition will return this coming July.
The T-Mobile Home Run Derby: Statcast Edition, which debuted in 2018, features a Statcast-driven execution specifically tailored to the Home Run Derby. This special edition will air on ESPN2 alongside the live play-by-play of the event on ESPN, with Brown, May, and Petriello returning as hosts.
Additionally, in conjunction with ESPN’s broadcast of the annual MLB Little League Classic presented by New York Life, the network announced a KidsCast Edition of the event. This unique broadcast will be led by an all-teenage commentary team, providing coverage informed and driven by a youth perspective. The KidsCast Edition will be featured on ESPN2.
Looking ahead, this marks the final year of ESPN and MLB’s current broadcast agreement, as both parties have mutually opted out following the 2025 baseball season. It remains uncertain whether MLB will secure a new rights partner—or a combination of partners—that can match or exceed the financial terms provided by ESPN. The existing seven-year pact, which began in 2022, granted ESPN rights to Sunday Night Baseball, the Home Run Derby, and the Wild Card Series, along with audio rights to the remainder of the MLB postseason.
The first Sunday Night Baseball: Statcast Edition of the season is scheduled for June 22, as the New York Mets take on the Philadelphia Phillies.
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Over the years broadcasting his sports talk program, Paul Finebaum has built a dedicated legion of callers who provide invaluable contributions to the program through their insights, expertise and other elements of entertainment. The program has been on television for the last 11 years and has been working in radio for parts of four decades, making his name at the local and national levels.
During the Tuesday edition of The Paul Finebaum Show on the SEC Network and simulcasting on affiliated stations nationwide, Mike from Missouri called in and spoke about how Finebaum has profound influence in the industry. As a result, he wanted to talk about the responsibility that comes along with having this power. Within his inquiry, he asked about how much pressure he feels in gathering these people to speak. In response, Finebaum spoke about how he has hosted the show for a long time and the passion he has on the airwaves.
“First of all, it’s a long show,” Finebaum said. “It needs to be informative, entertaining – we have to have a semblance of balance, fairness – but this show is not about selling a product,” Finebaum said. “This show is not about being boastful of what we do or don’t do. It’s a conversation, and that part we take very, very seriously, and I think there are too many people out there in my industry who make it about them. This show is not about me.”
Finebaum acknowledged the title of the program but added that his presence is not what it is about. Part of the reason the show has found success, he feels, comes from the audience feeling like it has a voice, a sentiment with which the caller concurred. In fact, Mike from Missouri averred that he could not imagine any SEC coach ever turning him down when asking for an interview.
“There have been times where relationships get very awkward, and to explain the program a little bit, I don’t think I say that much here that causes issues,” Finebaum articulated. “But when I’m on other shows – let’s say I’m on with Stephen A. Smith – I will more than likely say something that reverberates back to these coaches, and do they get upset? Yes. My goal is not to have enemies, it’s to have everybody want to be here, but there are some difficult moments, I can assure you.”
Although Finebaum has thrived in the sports media space, he understands his weaknesses and shortcomings. One of his, for example, is forgetting that battles between callers do not equate to being on the playground, but he still wants people to have fun with it nonetheless.
“This is not that serious,” Finebaum said. “Sometimes we have people on who treat this as life or death, and I’m well aware how important these games are – don’t misunderstand me – but I want the audience to enjoy it though.”
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ESPN and World Wrestling Entertainment (WWE) announced today that a new ESPN Original Series will feature former WWE CEO Stephanie McMahon. The new series, entitled Stephanie’s Places, debuts March 26 and will showcase McMahon traveling across the country and immersing herself in the experiences of some of WWE’s most popular former and current superstars.
The program, produced by Omaha Productions in partnership with ESPN and WWE, will consist of ten episodes that can be streamed on ESPN+. Additionally, Hulu and Disney+ subscribers will also have access to the series. New episodes will premiere every Wednesday on these streaming platforms.
“WWE has been a part of my life for as long as I can remember,” said Stephanie McMahon. “I’m looking forward to having viewers join me as we visit some of the most iconic stars of past and present, in places of meaning for them, and hear how they overcame adversity to become who they are today.”
For the series debut, McMahon and her husband, WWE Chief Content Officer Paul “Triple H” Levesque, will visit current WWE superstar Phil Brooks (a.k.a. CM Punk). Punk, who made his highly anticipated return to WWE in November 2023, will sit down with McMahon to reflect on his journey back to the squared circle as he prepared for his match at last year’s SummerSlam event.
Meanwhile, the remaining nine episodes will highlight other WWE superstars, including WWE Universal Champion Cody Rhodes, Rhea Ripley, and Roman Reigns. Additionally, the series will feature a special sit-down with John Cena. Cena, who announced last year that 2025 will be his final year of in-ring competition, is slated to face Rhodes in the WrestleMania main event next month in Las Vegas.
“The world of WWE has never been more popular and exciting than it is right now,” said Peyton Manning, founder of Omaha Productions. “There is no one better than Stephanie to tell the stories of WWE’s greatest stars and uncover the moments that shaped them.”
McMahon, the daughter of Vince McMahon, has held several roles within WWE from 1998 to 2023, ranging from in-ring performer to her last position as Chief Executive Officer. However, she resigned from the company in January 2023 following Vince McMahon’s return, which came amid allegations of sex trafficking and harassment, including accusations of hush money payments.
Since stepping down from her role, Stephanie McMahon has continued to make several appearances at WWE events.
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Gun Talk, the radio show hosted by Tom Gresham, is marking a milestone as it hits the 30th anniversary of its debut.
The program, which airs live from 2-5 PM ET on Sundays, currently airs on more than 260 radio stations each week.
“Gun Talk radio is perhaps more important today than when it started 30 years ago,” said Gresham. “Whether it’s helping the first-time gun buyer sort out what she needs to buy, or exposing politicians who claim to be supporters of the Second Amendment while putting restrictions on this right, there’s plenty to talk about. Responsible gun ownership is strong, and I’m glad to be part of the movement.”
Gresham began the show in 1995. He shared that his motivation was to serve as a “reasonable voice in the gun debate.”
Additionally, Tom Gresham operates a YouTube channel for Gun Talk Media, which features more than 380,000 subscribers.
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SuperTalk Mississippi Media has announced the appointment of Tim Stewart to serve as the new Chief Revenue Officer for the company.
Stewart has more than 30 years of sales and executive experience. Most recently he served as a Vice President of Digital Sales and Senior Vice President of Sales at iHeartMedia. He also has spent time at companies like Thryv and Hibu on their executive teams.
“We are delighted to have Tim Stewart join the SuperTalk Mississippi Media family,” STMM President and CEO Kim Dillon said. “His experience and vision align perfectly with our mission, and we are confident that he will make a significant contribution to our ongoing success. Tim’s passion for media and community engagement will undoubtedly enhance our efforts to better serve our audience and our clients.”
“I have been a SuperTalk fan for years, so I feel blessed to finally join the team at this pivotal time in its journey,” said Stewart. “I believe SuperTalk is the most trusted name in Mississippi, and the sky is the limit for where we can go. And I am excited to work with business owners to help them navigate the fragmented advertising space and better connect with clients through our various broadcast and digital platforms. I’m looking forward to bringing all that I have learned throughout my career into this role and being part of the next chapter of growth for SuperTalk.”
Tim Stewart is a Mississippi native and a graduate of Mississippi State University. He is already on the job in his new role with the outlet. SuperTalk Mississippi Media currently oversees four statewide radio networks, 12 talk radio stations, 16 music stations, and more than 45 news affiliates.
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The ongoing saga between Los Angeles Lakers superstar LeBron James and ESPN First Take host Stephen A. Smith has taken on a new layer of drama. Appearing on Gilbert Arenas’ podcast, Gil’s Arena, Smith provided additional context on exactly what happened during their confrontation last week at Crypto.com Arena.
Last Friday, Smith spoke out on First Take about the incident, saying that he felt the exchange was like “a parent” confronting him about his son, Bronny James. He also clarified that he wasn’t “offended” or “insulted” and held no animosity toward James over what transpired.
However, on Tuesday night’s episode of Gil’s Arena, Smith took a sharper tone, calling the confrontation “weak” and “some b******t.”
Smith then elaborated on his perspective of the confrontation, which occurred late in the third quarter. He explained that LeBron confronted him about criticisms of his son Bronny, who was a second-round pick of the Lakers himself.
“LeBron had walked out of the timeout, and I turned around, and he’s right here in my face,” said Smith. “He said, ‘Yo! You got to stop talking s**t about my son. You got to stop f*****g with my son. That’s my son.’ And I was like, what? Then he said, ‘Nah, f**k that.’ I said, ‘Yo! Let’s talk later.’ He’s like, ‘F**k that. Nah, f**k that. You got to stop f*****g with my son.’ And I said, ‘Alright, dude.’ Then he walked off.”
On Friday, Smith acknowledged that James is a devoted family man who cares deeply about his son. He noted that it was clear James took issue with some of his past comments about Bronny. Additionally, Smith mentioned that James’ agent, Rich Paul, and business manager, Maverick Carter, both had his number. However, he pointed out that he never received a call from James before the incident. If James had wanted to speak with him in advance or meet in person, Smith believed he could have made it happen.
Further explaining his reaction, Smith revealed on Gil’s Arena that he initially had no intention of discussing the confrontation on First Take the following morning. However, he was persuaded to do so.
“Believe it or not, I know this may be shocking for people to believe. But I didn’t have any intentions of talking about it,” Smith said. “Until I woke up that morning and saw that this s**t had gone viral. Once the s**t had gone viral, the bosses at ESPN said, ‘Now you got to talk about it. This is you and him. You got to talk about it.’ I said, ‘Fine.’”
The confrontation took place on the same night that news broke about Smith’s new agreement with ESPN. Given the timing of the incident, Smith recognized that he couldn’t afford to escalate the situation. Instead, he let LeBron say his piece without turning it into a bigger distraction.
“I just agreed to my contract. Of course, that day was when it was announced,” explained Smith. “It’s a nationally televised game. The cameras are rolling, and I’m like, if I do anything, this is going to be a scene. Now, we can sit up here and front all we want and act like we don’t work for somebody. Damn it, I work for Walt Disney. If I had gotten into some s**t with him at courtside, right there at that moment, no matter how right I would have been, it would have been wrong.”
As of now, LeBron James has yet to comment on Smith’s latest remarks regarding the incident.
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Monday morning brought the unofficial beginning of the National Football League’s new year. The legal tampering period serves as a day for NFL teams to maneuver rosters with trades and sign the biggest free agents before officially signing players beginning later today at 4 p.m. A country starved for football information keeps their cell phones nearby to check out the latest on their favorite team through their favorite social media feed.
The day serves as a national holiday for NFL insiders who are plugged in with sources, agents, and team personnel. The competitive juices flow between multiple cell phones and social feeds. The race is on to break the biggest NFL headline of the day, where being first could make a career on the single biggest day to prove one’s worth in sports media.
Then X, formerly known as Twitter, shut down. And all hell broke loose.
If timing is everything, yet there is never a perfect time for anything, Monday morning proved a lesson that those who work in media have known for far too long but have yet to address.
The media is too dependent on X, and it’s due for rehab.
Sports Media Lost Without Their X
According to The New York Times on Monday, X experienced three major outages between the hours of 6 a.m. and noon on the East Coast, with a peak of nearly 41,000 reports of outages at one point. X is currently owned by Elon Musk, who purchased the platform in 2022. Following the outage, Musk took to X to post that there was a massive cyberattack against the platform. He also claimed that his platform is “attacked every day,” but this attack was executed with “a lot of resources.”
What happened on Monday should serve as a warning to everyone who leans on social media as their primary news platform, both for distribution and delivery.
For this example, let’s focus on how sports media was completely flummoxed on Monday.
The interruptions with X on Monday morning forced NFL fans into a warped sense of reality. Where do they go? Where do they turn? According to Google Trends, three of the top five related queries for searches of “Twitter down” mentioned NFL free agency.
Is this really a shock to anyone, considering how massive the NFL has become and how dependent sports media needs X to share instant information?
Sports media personalities fared even worse. With X down, how would sports talk show hosts deliver news of signings to their listening audience, salivating for the latest updates on their favorite NFL teams? Several notable sports radio personalities took to other forms of social media to express their frustration with X being down. Some even asked their followers on other platforms to be ‘part of the team’ and share tips if they saw anything regarding trades or signings.
In addition, seasoned veteran NFL insiders didn’t know where to turn to break the news they were gathering. Ian Rapoport of the NFL Network struggled so much that he told The Pat McAfee Show during an appearance on Monday that he had to outsource the information to a third party just to get it out.
“This is the weirdest free agency frenzy day in the history of the world. Twitter isn’t working,” said Rapoport. “I have a third party, one of my good friends who works with me named Shahab. I sent him tweets, and for some reason, his Twitter is working. The only one on Earth, so he has been sending tweets via me to the interwebs, which is the only way to get news out.”
Adam Schefter of ESPN was also between a rock and a hard place. Schefter was unable to communicate with his nearly 11.5 million followers on X, so he was limited to posts on Threads (where he has a following of 612,000) and television appearances to break news. Schefter also cleverly worked in some cross-promotion, encouraging viewers to sign up for ESPN app alerts for breaking news.
"Haason Reddick going to Tampa Bay. Sign up for those ESPN app alerts. We're gonna bring 'em right to you with X being down!" – Adam Schefter
"You don't need to see it on X. It's on the ESPN app, as well as right here." – Laura Rutledge #NFLpic.twitter.com/uP3TdsAWwV
Even more surprising, NFL teams themselves weren’t immune to the chaos of X withdrawal. NFL Network insider Mike Garafolo shared this insight on the network Monday morning:
“Agents and team types are hitting me up and asking, ‘What are you guys doing?’” stated Garafolo. “Because they follow this stuff just as much as we do. So, when X goes down, they’re operating without a net here. They have no idea where to find all this stuff.”
“If you thought we were important, wait till Twitter goes down,” said Rapoport during an appearance on NFL Network. “The only way to get this kind of information is right here on the NFL Network. Forget about Twitter. Just watch TV.”
Think about that statement for a second.
An NFL insider joking about getting information by watching television—while on television—because a social media platform is down.
What a world we live in.
Media Addicted To Their X
Social media has fundamentally altered how we communicate, deliver, and consume information in all forms. X, in particular, has become an addiction for media professionals, who constantly seek to feed the thirst for information, only to fall victim to algorithms where follower counts mean job security.
If information is power, X is King Kong.
A Pew Research study from September 2024 found that despite Facebook and YouTube outpacing all other social media platforms in total users, 59% of X users get their news from the platform. This is the single highest percentage of any user base reporting that they rely on a platform for news and information, with 64% of those surveyed being male.
Traditional media outlets have grown increasingly dependent on social following and engagement on X to drive clicks for advertising. Newspapers, local television news departments, and talk radio brands all rely on the ability to log in, consume, and distribute content for further consumption. As staff sizes shrink and the ability to break news locally diminishes, the pressure to be first intensifies.
The rapid evolution of the internet has completely reshaped the media landscape. The news cycle has become so accelerated that very few can keep up, and on a national level, the participants are in a constant race to be first.
This is why so many media outlets have become solely dependent on X to distribute news as quickly as possible and to be first as often as possible.
Until the platform goes dark.
Media’s ‘X Moment’ For Opportunity
Here’s my warning for media in general:
The audience has always determined where to go for content, but it’s time for media to truly diversify its own portfolio. Media outlets can no longer afford to be so reliant on a single platform to break news stories and provide instant information. This means information on sports, politics, war, elections, weather events and more.
If the internet reshaped the landscape for media, it is now on the media to build stronger, more diverse distribution methods to serve users effectively across multiple platforms.
In other words, it’s time to get better at something else.
Media professionals have long taken advantage of the ease and convenience of 280 characters, growing complacent instead of strengthening their presence across all platforms for immediate news and information.
If timing is everything, and there is never a perfect time for anything,
Maybe, just maybe, this week’s example presents the perfect time for media to begin its rehab off X.
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Other than an increase in competition, are we all missing something important on our radio stations that ends up sacrificing a share of the audience? Whenever I attempt to analyze anything, my mind goes back to my 25 years spent in the research end of our industry. I also hear my wife in my head… “Just put a pencil to it.”
I remember all the strategic market studies I designed that included perceptual mapping. These questions measured the value and importance of various elements and attributes on respondents’ non-existent, ideal, perfect radio station.
The respondent would rate the list of attributes on a scale of 1-10. We would then ask them to rate the same items on their favorite station. The desired result is simple – map out how the sample’s favorite stations stack up against their perfect, ideal stations.
While the list was extensive, usually about 30-40 items for which radio stations are universally known and included things like:
Favorite Songs, Upbeat Music, Entertaining Personalities/DJs, Best Local News, Local
Weather, Local Traffic, Humor, Fun in the Morning, Most Informative, An Entertaining
Morning Show, Strong Community Involvement, Appealing Charity Events, Companionship Through the Day, Entertaining and Fun Contests, Appealing Free Stuff, etc.
Not all projects had the same list. They would vary based mostly on format. The partial list above was fairly universal for a music station.
Without getting too deep in the weeds, the desired results would map your most important attributes to their ideal perfect radio station. In its simplest form, it would match the top five attributes of their favorite with their ideal. It would also track the bottom of the list the same way. This was often fascinating when a PD thought something important ended up tracking at the bottom of the list.
So, in trying to answer the question posed above, are we all missing something important on our radio stations that sacrifice our share of audience? One of the research truths I learned early on in all my years as Senior VP at Broadcast Architecture and then as President/CEO at Pinnacle Media Worldwide, was that the most successful stations took clear ownership of many of the same attributes.
As far back as I can remember, stations that were in the top tier of ratings and revenue consistently owned the most important elements. They would often include Entertaining Personalities, Most Informative, Strong Community Involvement, Entertaining Fun Contests, and Favorite Songs.
If you have not done a perceptual study like this, which includes perceptual mapping, I recommend it, but you can really answer this question on your own – as long as you are honest with your internal assessment. What attributes represent your brand best?
I can offer something that I learned that was consistently top-tier. “Community Involvement is one you should never sacrifice. Entertaining personalities is another, and after conducting hundreds of focus groups and one-on-ones, this goes right to “compelling, local content.”
In the final analysis, to know if you are sacrificing anything important, you need to ask yourself if the attribute is something that you’re able to consistently deliver. If it is not, then find the items that are important to the listener, which you are able to provide, and build on those.
We sometimes focus on items that are not that important. Is the news really that important for your station? If so, then make the news the best it can be. If the ideal station has a fun and entertaining morning show and your station does not stack up very well, perhaps it’s worth working on, but if not, having a bad one is worse than not having one at all.
If you are in a situation that does not afford the budget for a full-blown research project, why not invite thirty or so fans of your station to a focus group? Is it perfect methodology? No. But you can at least find out what is important to them and how you perform with those top ranked attributes.
All things being equal, you will end up with a list of what really matters for your listeners. The goal of course is to match your fan’s ideal. Look at the top stations in almost every market and you will find there are only about five things they focus on.
Remember – “If you put your name on everything – you’ll be remembered for nothing!”
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Happy Wednesday, everyone, and welcome to our weekly sales meeting.
Artificial intelligence and technology are two topics that come up quite a bit in our industry these days. However, most of the discussion tends to focus on the programming side of the business rather than the sales side. So, let’s take this week to focus on how all of this great new technology can help us in the sales department.
It’s no secret that media salespeople, like most professionals, are under pressure to stay ahead of the game. Competition is fiercer than ever, clients demand more innovative and results-driven solutions, and time is a precious commodity. Fortunately, technology has become our ultimate ally when it comes to ideation, ad copy, and organization.
One of the biggest challenges we face is consistently coming up with fresh, engaging, and tailored advertising ideas for clients. Gone are the days when a simple 30-second radio spot could cut through the noise. Today, clients expect multi-platform solutions that integrate digital, social, and traditional media.
This is where tools like ChatGPT can help. Instead of staring at a blank page, waiting for inspiration to strike, salespeople can use AI to brainstorm campaign ideas. Take the notes from your CNA and what you know about the business, then input some of that information into ChatGPT and ask it to help generate ideas. If you don’t think this is a real game-changer, log on to ChatGPT.com right now and give it a try.
After you pick yourself up off the floor in amazement at what you find, play around with it. Ask the system to analyze what has worked in other markets or pose any other creative questions that come to mind.
Of course, for any radio or television campaign, compelling advertising copy is a must. For many media salespeople, writing isn’t their strongest skill. Whether it’s scripting a spot, drafting a social media caption, or creating a digital display ad, AI can provide a strong starting point—in seconds.
There are also tools like Grammarly and Hemingway Editor that can further refine content by improving grammar, clarity, and readability. These tools help ensure that the messaging is polished, professional, and engaging.
Organization is a key factor in success in media sales, and many professionals use technology to stay on track. While CRM systems are standard tools, scheduling assistants and automation tools can significantly streamline daily tasks. Virtual assistants, calendar automation, and workflow management platforms can make your life much easier—if you know how to use them properly.
At the end of the day, the goal is to spend less time on administrative tasks and more time building relationships, closing deals, and driving YOUR revenue.
We all know that some media salespeople hesitate to embrace AI, automation, or any other technological advancements. Some may worry that AI will take jobs, but ironically, those same people are often the most reluctant to use it—even though it can greatly enhance their own abilities.
Ultimately, we are in a people-driven business. Clients want to work with sales professionals who understand their challenges, provide guidance, and offer creative solutions. AI can enhance all of these capabilities, but it will never replace the human touch that makes a great salesperson indispensable.
The most successful media salespeople understand that technology is a tool, not a threat. Embracing these advancements allows media sales professionals to work smarter, deliver better results, and achieve greater success in their careers.
Those who adapt will thrive.
And if you don’t believe me, take a listen to what Mark Cuban said early last year on the subject:
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