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Radio’s Evolution Is Key To Survival

Kevin Robinson
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Radio’s Evolution Is Key To Survival

“Times and conditions change so rapidly that we must keep our aim constantly focused on the future” – Walt Disney

Smith Corona was the clear leader in typewriter technology for over 100 years. Peaking at 600,000 new machines annually in 1985, Smith Corona appeared unstoppable.

Times and conditions changed around them as Apple and Microsoft flooded the market with The Personal Computer, which included a word processor.

Smith Corona’s reaction? Word processors.  A dedicated digital device whose sole purpose was – typing.

Although they led the Personal Word Processor market, they failed to anticipate the speed PC’s came to market and the rapid decline in PC’s pricing.

Their next reaction? Their OWN Personal Computer called Simply Smart, Too late – Simply Smart was too far in the rear view of the market.

Leading the typewriter category for more than ten decades, their typing apparatus had become obsolete. 

In July 1995, Smith Corona filed for bankruptcy protection and faded into relevance.

The calendar says September 3rd, 2024.

So why are WE operating our brands as though it’s 1994 – or even 1984?

A week back – we covered how to score your brand like Spielberg.  Making a marked change to how we approach the SOUND of what comes out of the speakers.

This week, let’s challenge The Basics. The foundation of what we’ve been taught by old guys in suits (like me) for decades is obsolete.

Constant evolution – the Japanese call it – Kaizen.

Ready?

Station ID

  • As talent, we are best served attempting to build a relationship with our audience.  Most are still are guiding talent to OPEN and CLOSE each break with station ID.  Cold and sterile.
  • If you meet someone at a networking event, is your line of introduction going to open and close with your business? Simply have talent ID your brand in the natural course of an engaging conversation or story.
  • ID at every opportunity. Eliminate Silent Segues. Programmers carry false hubris, assuming their audience KNOWS every station. Focus groups and perceptual studies prove the opposite.  ID – often.

Slogan

  • Who needs a slogan?  Google, Apple, Traders Joe’s, eBay, Uber – no slogan.  When you create a robust sonic product, the listener’s experience with your product develops in their mind. 
  • IF you have a slogan, take it out of the mouth of talent. Listen intently to how YOUR talent says your slogan. Most talent throw the slogan away like a McDonald’s wrapper – as if they are forced to say it.  Because – they are.
  • Slogan in your logo? It prints harder and consistent if it echoes your logo. How your logo reads – how your ID/slogan reads. Consistency equals recall.

Music

  • Programmers rarely touch the recommended artist separation that music management programs come with by default.  Typically, that’s 70 minutes. Five quarter hours.  We know from digital measurement (Personal People Meter) that the average occasion is around 11 minutes. Customize it to each artist based on their appeal.
  • When Taylor Swift was white-hot last summer, it does a format good to air a Swifty song say – every 20 minutes. Your ardent fans will reward you. Play BIG titles with great frequency. Listeners send negative feedback about songs they dislike – not their favorites.
  • Play the hits. Programmers often get ‘bored’ and substitute alternate versions or live recordings of songs. If the LIVE version was the hit, then play it. Live versions that weren’t ‘the hit’ are thin, hard to consume, and harder to ‘sing-along.’

Imaging

  • Your brand – in order to be memorable – needs a unique sonic stamp. As we’ve discussed – an Aural Activator. An audio logo that is unique and non-duplicable.  A cue that instantly alerts the end user they KNOW it’s you. Also accomplished with distinctive voice-over actors.
  • Imaging presented in a clear, concise manner hits harder.  Often, Production Directors take a piece of imaging, flooding it with distortion, phasers, and vocoder effects – resulting in harder-to-hear messaging.  Don’t do that.
  • Imaging creators often ‘spice up’ messaging with over-the-top sound effects (guilty here – but I’ve repented). Why would we take a well-enunciated VO session and muddy it up? Sound effects are icing. The message is the cake.

Spots

  • When was the last time you sat through a :60 second spot?  Drug commercials are on that ‘sixty-second island’ as they require a :20 medical disclaimer. If a client’s message can’t ‘hit the hole’ in :30 seconds or under, there’s ‘too much poo in that pouch’.
  • YouTube spots are rarely over :15 seconds with a bail-out at :05 seconds.  Hulu – Spotify – SiriusXM. All these brands know this from research. No spots over :30 seconds.  Often shorter.
  • When Top 40 was in its explosive infancy, stations ran two songs – two spots.  Rinse and repeat. Kids accepted it and didn’t know differently. LIVE spots littered the log. It created ‘machine-gun’ momentum. If you were to build a new audio brand, would 7-minute sets be on the ‘let’s include this’ list? Experimenting with stop-set structure and clock exposure is a good thing.

Question – with intent – everything.

Operators are shuttering licenses – simply turning them back to The FCC – in records numbers.

Evolution of any product is key to survival. 

Start today.

Avoid – “Smith Coronaing”.

Stephen A. Smith: ‘When All is Said and Done, I Want to Be the Top-Rated Dog, That’s All, Nothing More, Nothing Less’

BSM Staff
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Stephen A. Smith: ‘When All is Said and Done, I Want to Be the Top-Rated Dog, That’s All, Nothing More, Nothing Less’

Stephen A. Smith took some time to respond to those that said he went after FS1 at a recent ESPN Media Day event in Bristol. Both Smtih and Pat McAfee took shots at the media and the things are covered during the event. McAfee talked about his show getting a lot of negative press while Smith talked about his show not getting enough positive press.

McAfee went in depth on his criticism, specifically calling out certain outlets. Smith talked about all of this during the most recent episode of his podcast, The Stephen A. Smith Show.

At first, Smith spoke on what McAfee said, saying, “You can debate delivery, presentation, whatever. What you can’t debate is that he made some very valid points because people have been coming at him from day one. They have been blaming him and they have been trying to malign the show. And him speaking up for himself, I don’t blame him one damn bit. He was right to do so.”

As far as those that said Smith went after his competition and, Smith explained he was asked a question and he answered it.

“I don’t throw shade on my colleagues and contemporaries,” he said. “I don’t do that. I was asked a question about the competition…I’m constantly working towards being the best and I think that gives me an edge. But for the most part, what I say to people is ‘I’m number one.’ You know why I say that I’m number one and I never hesitate to remind people of that? Because y’all never hesitated to remind me that I wasn’t when I got fired.”

Smith then talked about some of his specific competitors.

“To Emmanuel Acho and the crew, you’ll never hear me speak against them,” Smith said. “They know how much I love them. They know I don’t want them to beat me. I’m gonna try to beat them, but that don’t mean I’m wishing for them to fail. Just like I was never wishing for Skip to fail. I hope Skip Bayless lands on his feet. I hope that brother got big time opportunities coming his way. I hope his career will span as long as he wants it to…I’m gonna always try to beat my competition. I will never root against people that I got love for and I care about. I just root to win. I don’t root for other people to lose. You see the difference? I hope y’all can comprehend that and understand that.

Smith then said all of his colleagues know he is there for them and can call on him anytime they need to. He mentioned some names and then talked about a couple people specifically including Mike Greenberg and Elle Duncan. Smith raved about how good of a job Greenberg does at hosting and then added he thinks so fondly of Elle Duncan, he has added her to the rotation of guests on First Take.

“Elle Duncan is a star in the making,” he said. “I’m adding Elle Duncan to the roster on First Take. Look for her on Fridays for this upcoming season.”

Smith then concluded talking about the ESPN talent roster wanting to win across the board and that it isn’t just Smith who wants to win.

“We are trying to win collectively,” he said. “I’m not trying to hurt anybody but be clear. I ain’t gonna apologize for winning and I’m not gonna apologize for prioritizing winning. That doesn’t mean I want you to plummet and fall on your damn face. It just means that when all is said and done, I want be the top-rated dog. That’s all, nothing more, nothing less.

“That’s how it’s gonna be. That’s how it’s been. And that’s how the hell it’s gonna stay.”

Eavesdropping: Amber & Ian: On The Road, ESPN Radio

Dave Greene
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Eavesdropping: Amber & Ian: On The Road, ESPN Radio

My goodness do I love college football season. Other than it now meaning two of my three kids are off to college, everything else about this time of year is the best. I feel like people are even just a bit friendlier as we get closer to fall, even in an election year. I saw ESPN Radio announce their ‘Weekend CFB Tailgate Tour’ and figured it would have the pageantry I was looking for, so I eavesdropped in on Amber & Ian: On the Road from ESPN Radio Friday night August 30, live from the University of Florida.

Other than there being no Ian, as in Ian Fitsimmons who co-hosts the show Monday through Thursday with Amber Wilson, everything was exactly what I was expecting. Football overload!

Amber & Ian airs weeknights on ESPN Radio from 7 p.m. to 10 p.m. with Wilson and Fitzsimmons, however on Fridays during the football season, ESPN Radio is doing a CFB Tailgate Tour, live on the road from a town featuring a big matchup. They broadcast the night before and the day of that particular game. For that, Wilson is joined by former NFL running back Rashad Jennings and veteran South Florida talker Jonathan Zaslow, who Wilson previously teamed with at The Ticket in Miami.

There’s almost like a brother-sister relationship between Wilson and Zaslow which is fun and with this game being at the school both graduated from, it just made this particular broadcast that much more fun. Wilson will tell you, and she did, that while they both went to Florida, their fandom is very much different. As she explained, Zaslow transferred to Florida and grew up a major Miami Hurricanes fan. Wilson let Zaslow have it a little bit when he claimed Florida, but clearly, he was going to win in the battle of Florida and Miami either way.

Now, since I was listening to the podcast of the show two days after it had aired live, it is kind of funny to listen to the show knowing the outcome of the game. If you’re not aware, Miami won the game 41-17. During the show the night before the game, the Florida faithful were perhaps breaking down the matchup with blue- and orange-colored glasses on.

The show wastes little time and especially on this first full weekend of college football, everyone was jacked up. Wilson sounded like a kid in a candy store being back on the Florida campus for such a big matchup and Zaslow brings energy each time he speaks, often sounding like he is about to come through your speakers. Jennings is feeling his way through as the new person, but his football knowledge is tremendous, and he has already correctly predicted one major upset, picking Georgia Tech to beat Florida State, which they did in week 0 by the score of 24-21. He did, however, pick Florida in this matchup.

As the trio did the show, they were live from the University of Florida Journalism School, “Where it all started for me and Jonathan Zaslow,” Wilson said.

“I run this place, that’s right,” Zaslow replied.

“That’s not true at all,” Wilson said back. “You were pretty much just in your dorm room doing things that have been legalized since that time.”

“But I was here,” Zaslow said. “I was a dedicated student, and my life revolved around this place. And so, it’s really cool, 20 years later, to be back.”

They talked plenty about this matchup throughout the show as it was one of the marquee games on the schedule and you have the rivalry of the two in-state teams, even though they don’t play nearly as often as they should. Wilson, Zaslow and Jennings all attempted to make a case for Florida to win the game, mostly having to do with the amount of transfers Miami has on their roster. The thinking being it might take Miami a bit to get settled in with so many new players.

They also talked a lot about the home field advantage and Wilson gave great insight on the way the loud sound holds in a stadium like The Swamp. Again, pointing out that Miami not only has a new quarterback, but that this would be the first game the teams would be communicating through the QB’s helmet, there was a case made that home-filed-advantage could be a major factor in the game, much bigger than usual.

The show had excellent guests on throughout the three hours, each added to the conversation and helped break down various aspects of the main matchups in the Florida-Miami game. Shane Matthews, former Florida and NFL quarterback, who is now a radio analyst for the Gators Radio Network, called the game a “must win” on both sides, mostly noting that Miami could have a tough time getting to the playoffs without winning this game. “There is a lot of love for Miami, nationally,” Matthews said. “I can’t buy it, I don’t see it.” He also added that Miami would be walking into a different type of environment and that Florida “will be fine offensively, we will score points.”

Again, a little humorous to read now that the game wasn’t even close and went exactly how most of that national media predicted.

ESPN’s Marty & McGee co-host Ryan McGee also joined the show. He was excellent as usual and talked about the way Florida coaches have aged like United States Presidents, where they look fresh at the beginning and then look 20 years older eight years later.

Wilson quipped, “In fairness, as a Gators fan, Will Muschamp and Ron Zook aged me as well.”

While McGee was on, the group had a great discussion about all the new things going on with college football that most people may not really understand. The hosts talked about people knowing there is a new playoff system, but most of them not knowing exactly how it works. McGee added it is the same for NIL and the transfer portal. People know they exist, and they are causing problems, but they really don’t understand all that is involved.

Later, as the show went on, they got into other college football stories, such as Colorado nearly falling to North Dakota State and how high we might see a couple of the Colorado superstars get drafted. They also dove into NFL topics and had audio of both Dallas Cowboys owner Jerry Jones and Dak Prescott talking about Prescott’s contract status which led to good discussion and some funny conversation trying to decipher what it is Jones was saying.

ESPN football analyst Orlando Franklin, who played at Miami and in the NFL, and also works does games for the ACC Network, joined the show as well and offered unique perspective mostly looking at the game from how the teams match up across the lines. In the trenches is where a lot of games are won and lost at this level, and you sensed Franklin saw the advantage here for Miami.

As they promoted the upcoming season for the CFB Tailgate Tour, Wilson, who is a trial attorney during the day, mentioned that she would not be with the team for a bit, saying, “I go have a human pretty soon, so I am not going to join the show for the time being.” After she and Zaslow argued about whether or not Wilson was clear enough that she is pregnant and about to give birth, they highlighted the other cities they will head to, and she said she would “catch back up with you guys.”

Throughout the rest of the show whether they were talking with former Gators tight end Ben Troupe, breaking down which NFL wide receivers are and are not getting paid, arguing about whether or not Jerry Jones has more interest in Shedeur Sanders than he does Dak Prescott, picking games of the week or predicting which Miami or Florida player would have a ‘Monster’ game for a sponsored bit, the trio did so with so much energy, you felt as if you were about to play in a college football game at the end of the show.

It was an enjoyable listen on the first full weekend of college football, and I imagine the group will have a lot of fun traveling around the country this year and getting to take in all of the atmosphere of the big games. Listeners will enjoy being along for that ride.

And congrats to Amber on that whole having a human thing!

Futuri CEO Daniel Anstandig Looks to Spark New Ideas on AI in Media at the BNM Summit

Krystina Alarcon Carroll
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Futuri CEO Daniel Anstandig Looks to Spark New Ideas on AI in Media at the BNM Summit

As Media companies look to the future and make decisions on if they should use Artificial Intelligence, Daniel Anstandig, CEO of Futuri, believes it’s an absolute must. “AI is everywhere and it’s an essential part of our future,” Anstandig said. “Some companies will adopt AI and make the most of it and use it to be more efficient and more effective at what they do. Then there will be those that go extinct because companies that don’t adopt AI simply will not be able to keep up with the dynamic, rapidly changing environment that we do business in.”

Anstandig will be speaking at the BNM News Summit in Washington, D.C. on September 4th, forecasting what he believes the media will look like in the near future. “I’m coming from a perspective of working in a company where we have over 150 people every day using AI and machine learning to create systems that grow audiences and systems that that can create content and systems that help to sell advertising,” he said. “So, I’m going to talk about our direct experience around what’s worked and where we’ve seen success. I’m going to talk about what we believe the media industry thinks about AI today, and what our audiences think about AI and how we should be using it.”

With a mission in mind, the two-time Edison Research ’30 under 30′ award recipient is hoping, “To inspire and spark some new ideas for the people in the room. Because I think we all have a major shared passion for the media industry and for radio in particular, and I feel most at home when I’m in a room with people who have these passions, too. So, it’s going to be a no holds barred conversation about where we’re at today and where we need to go in the next three to five years.”

Anstandig has always been passionate about technology and broadcast media, and he started in the industry very young. “My first entrepreneurial venture was when I was 14 years old,” he said. “It was an audio advertising company that I sold to Microsoft when I was 18. And then I went to work for Clear Channel, Wall Street Journal digital, CBS television, a variety of broadcast and media companies to work with them on their digital strategies. And then I started Futuri in 2009, after traveling in my early 20s and working as a kind of in-house entrepreneur or digital business consultant for media companies.” A

With a large part of today’s industry focused on AI, some are concerned about losing their careers to it. Anstandig says, “I do believe that there will be a job rotation more than job elimination in every industry, and media is not unique. Every industry is going to have new jobs created and certain jobs are going to be replaced. And that is true in medicine or health care and automotive and retail, as much as it’s true in radio and television. In general, though we’re going to see augmentation rather than replacement.”

When asked if AI should be used with ethical standards in mind Anstandig said, “So, yes, I do think there are ethical standards that should be adopted for AI and at the same time I think it’s important that as a media industry, [to have] very open conversations about what that really means and what that looks like practically for us. Because the rest of the creator economy around us is not going to be handcuffed in any way around how they put AI to work for their business. So, as an industry we need to find the balance of doing the trustful right thing by our most important stakeholders, our audiences, and our advertisers and business partners. At the same time, remain very open minded about how we can adopt this technology and how we can move forward in a responsible but still innovative and aggressive way.”

Other than technology, another passion of Anstandig’s is leadership. “I think a good leader is somebody who’s always striving to be a good leader, frankly. Good leadership is about creating a vision for a compelling future, understanding the needs and perspectives of others, making decisions that are timely and balanced with intuition and data. It’s most importantly about surrounding yourself with the best people and setting up the environment for them to do their best possible work. I feel like I learn every day. I’ve told people that I feel like every year at Futuri, gives me a new MBA. Every year I learn something new about what makes a company grow and thrive and adapt and succeed.”

In order to be a good leader, he believes he learned from the best and early in his career he was taught, “Helping people see what their strengths are and not torturing them for their weaknesses is something that a mentor shared with me very early in my career. It’s just something that has proven over and over again to be a very important life lesson. So yes, I think a lot about leadership. I frankly pray for the strength of leadership in our industry because I believe that as an industry we are only as good as the quality of leadership. All the time I think about how I can support other leaders in our industry and help others to adapt and grow and thrive in this very exciting and fast changing time.”

For those looking to follow in Anstandig’s footsteps he advises, “Be relentlessly curious. Continuously learn. Stay curious about your passions but stay curious about the world around you. Embrace challenges. Seek out new information and new knowledge. Don’t take for granted what something looks like on the surface. Dig deeper and understand it.”

Lastly, he notes, “Surround yourself with great mentors and seek advice. In my life I’ve been just very blessed with great mentors, people who have authentically looked out for me and helped me to learn and grow. I think this is probably true of all industries and all businesses that we stand on the shoulders of the giants who came before us, but I think it’s especially true in media.”

Eddie Haskell Retires From KRTS, Albuquerque

BMM Staff
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Eddie Haskell Retires From KRTS, Albuquerque

Eddie Haskell has retired from Cumulus Country KRTS/Albuquerque. This was his second run with the station, and he had been with it for two years.

Haskell rejoined in September 2022. He served as cluster OM and KRST PD from 2004 to 2013.

Other stops include PD of WYCD/Detroit, KKAT/Salt Lake City, WXLC/Roanoke, and KDJM/Denver. From 2013 to 2016, he served as PD of KYGO/Denver. He then was SVP Programming for iHeartMedia in Fort Collins, Colorado, from 2018 to 2020. He was also OM/PM Drive for Max Media’s” WGH-FM (97.3 The Eagle)/Norfolk, VA.

WHUR Debuts ‘The Nina Brown And Joe Clair Afternoon Show’

BMM Staff
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WHUR Debuts ‘The Nina Brown And Joe Clair Afternoon Show’

Howard University’s Adult R&B WHUR/Washington DC has added “The Nina Brown and Joe Clair Afternoon Show.”

It replaces “The Frank Ski Show” which the station dropped at the end of July.

Brown had been co-host of the Ski show until her recent departure (BMM 8/28).

Clair hosted mornings on Audacy Hip Hop 95.5 WPGC/Washington, DC, from 2015 until departing in June 2021. Before that, he co-hosted afternoons with Frank Ski at WHUR. Clair has also been part of the syndicated Russ Parr Morning Show and held positions at WQHT New York, WVEE Atlanta, and SiriusXM’s Foxxhole. In addition to his radio work, Clair is a stand-up comedian, actor, and television host, including a stint hosting BET’s “Rap City” from 1994 to 1999.

Al Payne, WHUR Senior Director of Programming, said, “Joe and Nina epitomize the next chapter in WHUR’s unwavering commitment to serving the DMV community. Joe Clair, a cultural icon from his days on BET’s ‘Rap City’ to his acclaimed stand-up comedy and now his show on Fox5, teams up with Nina Brown’s broadcasting talent, charisma, and passion. Together, they bring the perfect mix for radio success.”

The Radio Industry Reacts To ‘Fatman Scoops’ Passing

BMM Staff
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The Radio Industry Reacts To ‘Fatman Scoops’ Passing

Longtime New York radio host, mixer, and TV personality Isaac ‘Fatman Scoop’ Freeman III passed away this past Friday at the age of 53. He collapsed on stage during a performance in Hamden, CT.

The industry responded:

SuperTalk 99.7 WTN Adds Former WTOP Anchor Joan Jones to Nashville’s Morning News with Dan Mandis

BNM Staff
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SuperTalk 99.7 WTN Adds Former WTOP Anchor Joan Jones to Nashville’s Morning News with Dan Mandis

SuperTalk 99.7 WTN has announced that former WTOP morning news anchor Joan Jones is joining Nashville’s Morning News alongside Dan Mandis.

Jones departed WTOP in 2022 as part of a voluntary buyout from the Washington D.C. all-news station.

“Retirement was fun. But radio is funnier!” Jones said in a post to social media announcing the move. “I’ve decided to join the amazing crew at SuperTalk 99.7 WTN in Nashville. I’ll be doing news in the morning alongside the great Dan Mandis. Here we go again!”

On Nashville’s Morning News Friday, Mandis announced the longtime morning news anchor Ken Weaver is moving to afternoons to anchor the station’s newscasts during the midday shows hosted by Chris Hand and Matt Murphy, as well as afternoons during The Drive with Brian Wilson.

“I gotta tell you, as a guy who had the honor of hiring you and working with you all these many years, I’m happy for you,” Mandis told Weaver. “I’m sad for the show because — I gotta tell you — you’re just a highlight to come in every morning and ‘Brother Dan,’ like we do every single day. But I’m also happy for you because this is a lifestyle change.”

Weaver said he had been “waking up at stupid o’clock for 22 years.” He added that his wife works remotely for a company based on the West Coast, so she was ending her work day when he was getting up to go to work, so the change in daypart will be a positive one for both him and his family.

Mandis concluded by stating he was “so incredibly blessed” to have worked with Weaver while sharing similar sentiments that a news anchor of Joan Jones’ caliber was available.

“When you sent me the resume a long time ago, you were listening to the station. We all sounded like a bunch of knuckleheads, and you must have thought ‘I’ll fit right in,'” Mandis said to Jones with a chuckle.

Joan Jones joins Mandis and Nashville’s Morning News co-host John E. Bozeman from 6-9 AM on the Cumulus Media Nashville news/talk station.

NPR to Create ‘Joy Czar’ For More Light-Hearted Broadcast Radio Stories

BNM Staff
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NPR to Create ‘Joy Czar’ For More Light-Hearted Broadcast Radio Stories

Many people believe news stories are always negative. NPR agrees, it’s why they’re creating a new position to find positive, uplifting stories.

NPR Chief Content Officer Edith Chapin shared in a memo to staffers that the network plans to appoint a “joy czar” to find more light-hearted stories to combat the negative coverage of politics, foreign wars, and financial affairs on broadcast radio.

“More than two-thirds of our broadcast audience is over 45, but for more than five years, the only age demographic that has grown in that audience are those over 65,” Chapin wrote in a memo obtained by Bloomberg. “All this supports our broader goal to better understand and serve the curious — an audience that reflects the full diversity of America and where we see enormous potential for growth across platforms.”

The “joy czar” will be based in the network’s Washington D.C. offices, and will help “ratchet up our ‘joy’ quotient across platforms.”

However, a spokesperson for the network says the stories will only pertain to its radio coverage and not its wide variety of digital platforms or programs.

Senate Races Propel Political Advertising to Nearly $2 Billion Between Labor Day and 2024 Election

BNM Staff
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Senate Races Propel Political Advertising to Nearly $2 Billion Between Labor Day and 2024 Election

The political advertising world is about to spend nearly $2 billion between Labor Day and the 2024 election, new AdImpcat data shows.

Tight Senate races are the primary cause of the overwhelming amount of advertising being spent by candidates, PACs, parties, and issues-based organizations.

Pennsylvania leads states in reservations for the time window, AdImpact says. $305 million has been reserved between Labor Day and Election Day. The other top five states earning high political dollars are Ohio, Michigan, California, and Arizona.

Individual markets like Philadelphia ($127.4 million), Las Vegas ($107.6 million), and Phoenix ($107.5 million) are all expected to see triple-digit spending during that timeframe. Meanwhile, locales like Los Angeles ($84.6 million) and Detroit ($81.6 million) are not far behind.

In total, Senate campaigns account for $603 million in reservations, while House races make up $458 million, and the Presidential election will see $401 million, totaling $1.8 billion in national political advertising.

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