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Colin Cowherd Says He Was Offered a Political Talk Show

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Could you picture Colin Cowherd with a political talk show on one of these cable news networks? Cowherd says he’s been approached in the past with opportunities outside of sports talk.

On Tuesday’s edition of The Herd on FOX Sports Radio, Cowherd explained why he thought he just wasn’t the best fit.

“Years and years ago – this has happened twice in my career – where somebody in the political media has said, ‘Would you come to our network and do politics?'” Cowherd said. “And I always say the same thing: I’m too happy to do politics. I don’t manufacture outrage. I’m outraged maybe once a year.”

Colin pointed to the January jobs report, in which the Bureau of Labor Statistics indicated the U.S. unemployment rate hit 3.4 percent, the lowest in 53 years. He was making a broader point about LeBron James and mentioned some of the great things he’s accomplished for the community in his career. James is going to pass Kareem Abdul-Jabbar for the NBA’s all-time scoring lead this week.

“You used to be able to just celebrate kindness and celebrate cool and celebrate good weather and celebrate a good jobs report. Everybody’s bitter,” Cowherd said. “Everybody’s angry. Nobody likes anybody. They hate Trudeau in Canada, they don’t like Biden here. We don’t like anybody. We don’t like our commissioners.”

Terry Bradshaw: I Was Going To Quit Broadcasting Before The NFL Today

BSM Staff
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Terry Bradshaw has done well with his broadcasting career. He’s glad he stuck with it.

When Bradshaw retired from playing in 1984, he hopped right into the broadcast booth at CBS. But Terry was open about admitting he just wasn’t cut out for a play-by-play role.

“I was a better player in the Super Bowl than I am as a broadcaster,” Bradshaw told BSM’s Demetri Ravanos on Radio Row in Phoenix on Tuesday. Bradshaw will be a part of the FOX NFL Sunday crew getting America ready for the big game.

“I was fortunate enough to have the opportunity to stumble in broadcasting. And after a really hard talk and deciding well I’ll retire, I’m not gonna do this anymore. It wasn’t any fun,” Terry added. “And then The NFL Today came calling. And that’s really where I should’ve been.”

Bradshaw said a conversation with Ted Shaker at CBS helped change the trajectory of his broadcasting career.

Terry has made a name for himself being a form of comic relief on the FOX set. He said having a chance to have fun and not get too bogged down by talking about the minutiae of football is what makes his job fun.

“I don’t look at X’s and O’s. I don’t care anything about X’s and O’s,” Bradshaw said. “If I’ve got something that’s really important that involves X’s and O’s, I’ll say it. But where am I gonna get that? Who’s gonna share that with me? Nobody!”

FOX Expects Record Audience for Super Bowl LVII

BSM Staff
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FOX Expects Record Audience for Super Bowl LVII

Viewership for the Super Bowl this weekend has the potential to be the best on record. One FOX executive believes Sunday’s Chiefs/Eagles matchup will surpass the mark set by the last Super Bowl played at State Farm Stadium.

In 2015, Patriots/Seahawks in Super Bowl XLIX drew in 115.2 million on NBC. Last year’s Super Bowl, which featured the Rams and Bengals, was the first since 2017 to have an audience larger than 110 million.

Mike Mulvihill, FOX Sports Executive Vice President and Head of Strategy & Analytics, told Sports Business Journal that the trend is pointing toward 115 million again.

“We’re going to see a huge pop in Philly and probably a little bit of a pop in New York,” Mulvihill said. “Those eastern Pennsylvania markets, Scranton and Harrisburg, are bigger than people really realize. I think we’ll see at least a million additional viewers just from the Eagles’ home territory.”

Mulvihill also said the fact that viewership for the regular season across the board, as well as playoffs, has been the best in eight years is a big reason why he’s anticipating a record-setting audience.

“The big events of this season have really delivered, so that gives you a backdrop of optimism,” he said.

Albert Breer: I Cannot Picture Tom Brady in a Press Box

BSM Staff
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Tom Brady is going to take a gap year before eventually making his debut in the broadcast booth at FOX.

Brady, who last week announced he was retiring, is the heir apparent to the number one play-by-play analyst’s seat next to Kevin Burkhardt.

MMQB senior NFL reporter and lead content strategist Albert Breer told Dan Patrick on Tuesday that he just doesn’t envision Brady getting behind the microphone.

“I hate to say it’s beneath him, but doesn’t it sort of feel like, can you guys see him standing in the buffet line with the rest of us at halftime?” Breer said. “It was never hard for me to wrap my head around the idea of Tony Romo doing that. It’s not even hard to wrap your head around the idea of Troy (Aikman) doing that. It’s kind of hard to wrap your head around the idea of Tom Brady standing in that line waiting for a hot dog.”

Breer thought Brady becoming an NFL owner in the future was more Brady’s avenue. He said he thought ownership would help Brady keep that competitive flame burning. He mentioned that Brady coming back for the 2022 season was an example of the seven-time Super Bowl champion just wanting to scratch that competitive itch. Brady in a broadcast booth probably doesn’t do it for him.

“I don’t think it was ever searching for a fairytale ending or getting back at people in New England,” Breer said. “I think for him it was like an addiction almost to competition. And I do think like going and being part of an ownership group and getting into team building might satisfy that to a degree. Would television satisfy that?”

Patrick said he thought Brady having to be openly critical of players or situations throughout the course of a broadcast wasn’t something he’d be up for.

“Tom spent his entire life not criticizing or saying anything. And now you’re gonna say, ‘Tom be yourself. Go out there and critique. Be honest,'” Patrick said. “I just don’t see him wanting to do that.”

“Is he compromised?” Breer asked. “Like where he can criticize this person but he can’t criticize that person. That can be really, really tricky.”

NHL All-Star Game Ratings See 31% Increase

BSM Staff
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NHL All-Star Game Ratings See 31% Increase

After a less-than-stellar report on the television ratings front for the first half of the NHL season, ESPN saw encouraging news from the 2023 NHL All-Star Game ratings.

The event on ABC saw an average of 1.5 million viewers over the weekend, with the game peaking at 1.9 million viewers.

That number is a 31% increase over the 2022 edition of the event, ESPN reported. In the coveted 18-49 demographic, the festivities were up 52% compared to a season ago.

On Friday evening, the NHL All-Star Skills event was the top-rated cable program in the 18-49 demo, with an average of just over 1 million viewers.

However, last year’s events — bot the NHL All-Star Skills and NHL All-Star Game — were faced by competition from the 2022 Winter Olympics.

Matt Moscona Named PD of 104.5 ESPN Baton Rouge

BSM Staff
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Matt Moscona Named PD of 104.5 ESPN Baton Rouge

104.5 ESPN Baton Rouge host Matt Moscona has been named Program Director of the Guaranty Media station.

Moscona hosts After Further Review, which is simulcast on 104.5 ESPN Baton Rouge as well as as 100.3 ESPN New Orleans. He also hosts the Rosters to Riches podcast, which discusses the largest stories in the Name, Image, and Likeness space.

“Watching 104.5 ESPN grow from its inception to one of the most respected brands in sports talk in the country has been extraordinary,” Moscona said. “I’m honored to have been chosen to help continue our growth in this new role.”

Moscona joined Guaranty Media in 2010 after a stint at iHeartMedia in Baton Rouge. He will continue to host After Further Review after the promotion.

“Matt Moscona is the perfect person to help grow ESPN Baton Rouge as we continue to increase the amount of content we produce and the number of platforms we are distributing that content to daily,” Guaranty Media GM Gordy Rush said.

“Matt’s dedication to the growth of the brand from day one and how that impacts the listeners and the businesses we serve makes him the perfect person to bring 1045 ESPN to the next level,” added Guaranty Media COO TJ Solis.

Candace Parker, Draymond Green Joining NBA All-Star Game Broadcast

BSM Staff
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Candace Parker, Draymond Green Joining NBA All-Star Game Broadcast

WNBA superstar Candace Parker and Golden State Warriors star Draymond Green will join the NBA All-Star Game broadcast crew later this month.

Parker will team with play-by-play man Brian Anderson and Reggie Miller for the broadcast on TNT. Dennis Scott will work as the sideline reporter for the broadcast.

The 36-year-old Parker will make history as the first woman to work as an analyst for the event. Parker currently serves as a game and studio analyst for the NBA on TNT but will be announcing her first NBA All-Star Game.

The event is also the first for Anderson, who joins an illustrious group of play-by-players like Bob Costas, Marv Albert, and Kevin Harlan as voices of the NBA All-Star Game.

Green will be joined by the Inside the NBA studio crew — Ernie Johnson, Kenny Smith, Shaquille O’Neal, and Charles Barkley — for the alternate broadcast on TBS.

A four-time All-Star in his own right, Green is a contributor to TNT throughout the NBA season.

The 2023 NBA All-Star Game takes place on Sunday, February 19th in Salt Lake City.

Kevin Harvick Only Spoke to FOX About Broadcasting Opportunities

BSM Staff
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NASCAR legend Kevin Harvick is joining the NASCAR on FOX booth for the 2024 season. The former series champion said the network was the only one he discussed broadcasting opportunities with.

Harvick told Sports Business Journal’s Adam Stern that FOX was the only outlet he would have considered joining, claiming “they’re very similar to the things I like to do — being a little bit edgy and doing things their own way.”

The 60-race winner will join longtime play-by-play announcer Mike Joy and former teammate Clint Bowyer in the NASCAR on FOX booth after completing his final season of competition in 2023.

Harvick added he is looking forward to getting to know more people behind the scenes at the network.

“One of the most intriguing things to me is being more involved in the whole process and getting to know the production people and producers.”

FOX had been seeking a replacement for another NASCAR legend — Jeff Gordon — after he departed the booth to join Hendrick Motorsports as its Vice Chairman after the 2021 season. Meanwhile, the NASCAR on NBC analysts roles are currently held by Dale Earnhardt Jr. and Jeff Burton, both somewhat recently retired drivers in their own right.

The addition of Harvick to its broadcast team could be considered a signal that FOX Sports is serious about continuing a relationship with NASCAR. The motorsports entity is reportedly planning to take its television rights to the open market as its contracts with FOX Sports and NBC Sports end after the 2024 season.

Maggie Gray: Kids Don’t Belong at Postgame Press Conferences

BSM Staff
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A video of Philadelphia Eagles head coach Nick Sirianni’s daughter went viral after she mimicked him during the NFC Championship Game postgame press conference. And while she believes it’s cute, CBS Sports Radio host Maggie Gray believes kids don’t need to be there.

During Maggie and Perloff Monday, Gray contended that the press conference is when people are working, and simply isn’t a place children need to be.

“All professional athletes: your kids are cute. They’re all cute,” Gray said. “We both have kids, they’re cute. Kids are naturally cute. We can see your kids down on the field with confetti, I’m not saying kids shouldn’t be part of this, but to be up there in the press conference after a game? No. These are reporters trying to do their job, number one. And two, we have plenty of time to see your kids. They shouldn’t be up there.”

Gray was joined by Eliot Shorr-Parks, the Philadelphia Eagles reporter for 94WIP. He slightly disagreed while co-host Andrew Perloff remained mostly quiet on the subject.

Some critics have argued athletes and coaches have utilized their children as a quasi-shield from tough, difficult, or uncomfortable questions. While Gray doesn’t posit that here, she does make the case that the press conference is an area where reporters are trying to work, and the distraction of children isn’t conducive to that environment.

Soledad O’Brien to Host 2023 Golden Mike Ceremonies

BNM Staff
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The Broadcasters Foundation of America has announced that the 2023 Golden Mike Award dinner and ceremony will be hosted by Soledad O’Brien.

O’Brien — a multiple Emmy Award winner — is the host of Matter of Fact with Soledad O’Brien, a nationally syndicated television show. She has served as an anchor on shows airing on CNN, MSNBC, and NBC, and host hosted projects with FOX and A&E.

“We’re very excited to have Soledad host this year’s Golden Mike Award dinner,” said Tim McCarthy, President of the Broadcasters Foundation. “She is a multiple award-winning broadcast journalist whose reporting has brought awareness on numerous issues to the forefront. Combined with her philanthropic endeavors, she is the perfect person to host our special evening.”

The 2023 Golden Mike Award honoree is Fox Television Stations CEO Jack Abernathy. The Lifetime Achievement Award will be given to former FCC Chairman and Commissioner Richard E. Wiley.

The 2023 Golden Mike Award gala will be held Monday, March 6th at the Plaza Hotel in New York City. To reserve a seat or table, contact the Broadcasters Foundation by emailing info@thebfoa.org or by calling 212-373-8250.

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