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Barrett Sports Media’s Top 20 National Sports Radio Shows of 2022

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The 8th annual BSM Top 20 series kicks off with a look at the Top 20 National Sports Radio Shows of 2022. These shows have the largest reach in America, and are distributed by the largest networks in the industry, airing across hundreds of radio stations, as well as on various digital and television outlets.

As you review this year’s selections, please remember that the results represent the collective opinions of forty six (46) industry executives. I’d like to thank Alex Reynolds, Stephanie Eads, and Dylan Barrett for helping with the Top 20 process, and Steve Kamer Voiceovers for being our exclusive sponsor for this year’s Top 20 series. Steve’s voice is heard across the nation on many top shows, stations, and networks, and if you’re not familiar with his work, take a second to learn what makes him stellar at his craft by clicking here.

As it pertains to the voting, here are a few key things to be aware of.

– These results are based on 2022’s performance. 2023 changes have no effect on the voting.

– Our executive panel consists of forty six (46) program directors and corporate executives from a number of top broadcasting companies including Audacy, iHeart, Cumulus, Beasley, Hubbard, Good Karma Brands, ESPN Radio, FOX Sports Radio, SiriusXM, Spotify, and independently owned and operated radio stations. We involve a large number of people in this process in order to include feedback from all parts of the country, as well as to prevent the results from heavily favoring one company.

– A total of 101 shows were eligible for voting consideration in the National Sports Radio Shows category.

– Voters choose their Top 20 based on a myriad of factors including the ear test, originality, ability to entertain, multi-platform impact, on-air chemistry, and ratings success. Keep in mind that voters live in different cities, have different tastes, and value certain factors higher than others. This isn’t a perfect science, but it’s the best system we’ve been able to come up with to showcase how sports radio’s brain trust view the best in the format.

And that brings us to the rankings for this year’s National Sports Radio Shows. For only the 2nd time in 8 years, we have someone at the top other than Colin Cowherd. The winner this year for best National Sports Talk Show of 2022 is The Pat McAfee Show. It was a close race, which saw Cowherd earn more first place votes, eighteen (18) to McAfee’s twelve (12), but Pat scored more total votes including seven more votes in the 2-5 range, allowing him to prevail by seventeen points. McAfee’s show is now consumed through podcasts, YouTube, and social media but 2022 did include eight months of distribution on SiriusXM’s Mad Dog Sports Radio. We congratulate Pat, AJ, and the entire crew on earning this year’s top honor, as well as every other show which appeared on this year’s list.

Now, here are the full results of “BSM’s Top 20 National Sports Radio Shows of 2022!”

Additional Notes:

  • The Herd w/ Colin Cowherd earned a category best eighteen (18) first place votes. The Pat McAfee Show was second with twelve (12).
  • 21-25 was occupied by Outkick 360, 2 Pros & a Cup of Joe, The Zach Gelb Show, Spain & Fitz, and Bart & Hahn.
  • The closest contest saw You Better You Bet edge Ben Maller by 4 points.
  • Of the 101 shows eligible for consideration this year, 9 received at least one 1st place vote.

Here is the remaining schedule for the BSM Top 20 of 2022.

  • Tuesday February 7 = The Top 20 Major/Mid Market Sports Radio Morning Shows of 2022
  • Wednesday February 8 = The Top 20 Major/Mid Market Sports Radio Midday Shows of 2022
  • Thursday February 9 = The Top 20 Major/Mid Market Sports Radio Afternoon Shows of 2022
  • Friday February 10 = The Top 20 Major/Mid Market Sports Radio Program Directors of 2022
  • Monday February 13 = The Top 20 Major/Mid Market Sports Radio Stations of 2022

To view prior years of BSM’s Top 20 results, click here.

Carlos Beltran Leaving YES Network For Mets Front Office

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Carlos Beltran will leave his broadcasting position with YES Network to return to the New York Mets organization, a report from The New York Post reveals.

Beltran was preparing to shift from a game analyst to a studio analyst for the 2023 season at YES Network, but will instead be rejoining the Mets organization in a yet-to-be-announced front office position.

The Mets hired Beltran in 2019 to serve as the team’s manager, but fired him before the season after he was named as one of the leaders of the Houston Astros’ sign-stealing scheme during the 2017 season. In the report from MLB, Beltran was the only Astros player implicated as a conspirator behind the plot to steal opposing teams’ signs and relay them to batters by banging on trash cans.

The 45-year-old played for the New York Mets for seven of his 20 Major League seasons.

YES Network has now experienced several changes to its Yankees coverage this offseason. Cameron Maybin was not retained for the 2023 season. He has subsequently joined the television booth of the Detroit Tigers, where he’ll announce select games. Meanwhile, YES Network strongly courted Don Mattingly this offseason before the Yankee legend ultimately decided to join the coaching staff of the Toronto Blue Jays. The network reportedly continues to chase after Yankee legend Derek Jeter for a broadcasting role, as well.

Stephen A. Smith: ‘Sean Hannity Knows I Don’t Vibe With 70% of What He Says’

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Stephen A. Smith has made it clear with his podcast K[no]w Mercy that political discussions are on the table.

Smith has never shied away from talking politics especially when sports and politics intertwine, even appearing as a guest on Sean Hannity’s FOX News show.

Stephen A. considers the conservative commentator a friend. He told Bomani Jones on the HBO show Game Theory that having a relationship with someone who holds political views that are widely different than yours is a good thing.

“Our politics do not align. But I’m one of those people, I look at this country of ours that we’re living in, this is a two-party system,” Smith said. “And you got people on the fringes all over the place on the left and the right. And I don’t like a lot of things on both sides.”

“You feel the way that you feel and you go on from there,” Stephen A. added. “Because the reality of the situation is that we’ve got people in our families – we’ve got people in our circle – we’ve got people who are friends and loved ones we don’t necessarily agree with their politics. But we still get along with them because off those issues, they’re cool people to talk to.”

Smith said it’s a two-way street with Hannity in terms of talking politics.

“He knows good and damn well at least 70 percent of the time I don’t vibe with what he’s saying at all,” he said.

But Stephen A. did say there are areas in which he and Hannity do see eye to eye.

“Some of the things that are said on the right is something that the Black family can gravitate to and has gravitated to whether we’re willing to admit it or not,” he said. “I’m man enough and wise enough to recognize that. And as long as I have the kind of relationship with you where I can tell you what you’re wrong about and why, and you’re willing to listen, then I have an opportunity potentially to provoke change.”

“Why close that door of opportunity when you can leave it open,” Stephen A. added. “Because no matter where you go, you’re gonna run across people that think differently than you. And that’s just the way it goes.”

Chris Broussard Is No Longer Just A ‘Basketball Guy’

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After embarking on a career in sports, Chris Broussard made a name for himself as a writer, specifically as it pertains to covering the NBA. Whether it was covering the Cleveland Cavaliers for the Akron Beacon Journal, covering the New York Knicks and New Jersey Nets for The New York Times, or doing television hits for ESPN, Broussard had always, whether it was justified or not, been pigeon-holed as a “basketball guy”.

That was the perception then, but today, the reality is different.

“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great,” said Broussard, the co-host of First Things First on FS1 and the co-host of The Odd Couple on FOX Sports Radio. 

“But what was good for me was that at ESPN, I had done First Take with Skip Bayless a lot.  There were a few years where it was a rotation and I was in that rotation. That enabled me to at least do the other sports.” 

Broussard has certainly made a seamless transition from print to electronic media.

After joining The New York Times in 1998, Broussard started to get television exposure doing local hits and then appearances on the various ESPN platforms would soon follow. He joined ESPN full-time in 2004 as a writer for ESPN The Magazine, but that also included regular guest appearances and fill-in hosting opportunities on shows like First Take and the opportunity to be a co-host for NBA Countdown for the 2010-11 season.

With that gig came the opportunity to work with Michael Wilbon, Jon Barry, and his childhood hero Magic Johnson.

“I think that may be have been the pinnacle because Magic is Magic,” said Broussard. “He was my favorite player until Jordan came along and (with Wilbon and Barry), we just had great chemistry.”

After one season, Broussard and Barry were replaced by Bill Simmons and Jalen Rose. A few years later, Broussard would make the move that would bring him to the next chapter of his career.

In 2016, Broussard left what amounted to being just a reporters role at ESPN for a new opportunity at FS1 where he would also be an analyst as well as a regular panelist for shows like Undisputed, The Herd with Colin Cowherd, First Things First and Lock It In.  In 2018, he began co-hosting The Odd Couple radio show with Rob Parker on FOX Sports Radio.

And then in August of 2021, Broussard was named the full-time co-host of First Things First, something that almost had happened when the network first launched.

“When they asked me to come on as a full-time co-host, it was great and maybe a long time coming,” said Broussard. “I know when Jamie Horowitz first brought all the people over from ESPN to be on FS1 in 2016, he was considering doing a show where Nick Wright and I were the co-hosts.”

Broussard now co-hosts the show with Wright and Kevin Wildes.

“I thought that I really just fit right in with the chemistry and it’s just been a great trio,” said Broussard. 

Born in Baton Rouge, Broussard and his family also lived in Cincinnati, Indiana, Syracuse, Iowa, and Cleveland.  He was a star football and basketball player for Holy Name High School in Parma Heights, Ohio and went on to play basketball for Oberlin College, an NCAA Division III school in Ohio.

Believe it or not, his first love was not basketball.

“My favorite sport growing up was football,” said Broussard. “I played football through high school. I played basketball at Oberlin College but they recruited for me football and basketball. I even played baseball up until I was about 16 years old.” 

So much for being just a basketball guy, right?

After college, Broussard had a decision to make. He knew he wanted to be a sports reporter but wasn’t sure if it was going to be print or electronic media. When he was an intern at The Indianapolis Star, he spoke to people in the know about which direction to go.

“I was told that it’s just easier and there are more spots in print journalism than there are in television and radio,” said Broussard. “I chose print because I thought I had more opportunities.”

Broussard’s first taste of covering pro sports was in 1995 at the Akron Beacon Journal when he was a backup writer covering the Cleveland Indians who would go to the World Series for the first time since 1954. He shifted to covering the Cavaliers and then it was off to New York and a bit of culture shock for Broussard.

During his 2 ½ years covering the Cavaliers, Broussard typically wore a rugby shirt, jeans and sneakers at games. But he noticed that when the Knicks and Nets would come to Cleveland or when Broussard travelled to New York and New Jersey when the Cavaliers visited the Knicks and Nets, that the New York writers would typically wear suits and ties when covering the games.

So, when he interviewed for the job with The New York Times, Broussard had an important question for his future editor.

“I asked him when I was being interviewed for the job do they require that your writers dress up,” said Broussard. “He said no but they do generally in New York because they know television opportunities are there. So, when I started working at The New York Times, I started dressing up wearing a suit and tie or sportscoat and tie whenever I would cover games.  Ultimately that led to television.”

And the rest is history.

This coming week, Broussard will be busy co-hosting his shows from the Super Bowl in Arizona. It’s one thing to host a radio show or a television show from a studio but it’s really something special to do it from a live event, especially on the giant stage of the Super Bowl.

And this week, Broussard will be center stage in front of a lot of ears and eyeballs.

“It’s always great,” said Broussard. “FOX Sports Radio always has one of the biggest and best platforms on radio row. It’s always fun when you’re doing these live shows at the big events and you’ve got an audience, it really can kind of bring out the best in you. I’m excited about it both for TV and radio.”

Chris Broussard has certainly come a long way in his career in sports. 

From his days as an athlete in high school in college to getting his start as a write to a transformation into a radio and television personality, Broussard has worked hard to get to where he is today.

“I haven’t written a word since I went to Fox,” said Broussard. “I do feel fortunate that I’ve been able from morph from a writer into TV and radio. What you want to do in this business is stay relevant and you want an audience and a platform. There’s not that many people who get that opportunity to do it.”

He’s no longer just a “basketball guy”. He’s a “sports guy”.

Radio Row Is One of The Worst Weeks For Our Listeners

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From strictly a listener’s perspective, sports radio the week of Super Bowl’s Radio Row is one of the worst weeks.

Before I was a sports radio programmer, I was a sports radio listener. And while I didn’t realize it at the time, I was listening to sports radio with a programmer’s mindset. And every year, I would spend the entire week listening to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each year, I would wonder “What the hell is the point of this?”

And now, as a former sports radio programmer, I will sit this week and listen to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each day, I will wonder “What the hell is the point of this?”

Who does it serve? Let’s take an in-depth look at that question.

It serves the NFL. Hundreds of media professionals are stationed at its largest event, talking about it, ensuring it stays at the forefront of the public consciousness and providing millions in value for its sponsors.

It serves NFL players. Both past and present. Dozens of current and former stars will flock to Radio Row to record dozens of interviews. They’ll be paid thousands of dollars to pitch their wares as often as possible while expanding their brands outside the cities in which they currently or formerly played.

It serves the sponsors of NFL players. Radio Row provides a one-stop-shop for sponsors to send their endorsers down a line of interviews to continually get in front of new audiences. Scale, baby!

It serves the hosts, PDs, and executives. You get a working vacation! It’s awesome! I live in the Midwest, and yesterday was one of a handful of days I’ve seen the sun since November. Being in Arizona in early February is phenomenal! Plus, you get to hob knob with celebrities, get your photos taken, go to awesome parties with extravagant hor dourves and open bars, and it’s fantastic. You deserve the little break Radio Row provides; better yet, it’s all on the company dime. You get some bonding with your co-workers, you get to network, and it really is an awesome opportunity.

But you know who isn’t served? Your listeners. At least, the vast majority of them. Because here’s the reality: While it’s really cool that you’re hanging out with other radio folks, and you’ll have a plethora of former and current players swinging by for interviews, your listeners really don’t care. It’s a harsh reality, but it’s the truth. While there’s a subset of listeners who are living vicariously through you — and that can’t be completely shortchanged, it’s a big deal — the overwhelming majority couldn’t be less invested in your Radio Row interviews.

Think of it from a listener’s viewpoint: Outside of the Bay Area, do you think anyone has thought “Man, I wonder who Kyle Juszczyk thinks is gonna win the Super Bowl?” I’ll tell you that, no, they haven’t thought that, and they don’t particularly care what he thinks. Furthermore, they definitely don’t care that he’s sponsored by Old Spice, which gives him the P-P-P-Power!™

And it would be fine if there was one interview here or there, but there are some shows — both local and national — that will completely fill out their rundowns with interviews with people your listeners don’t especially care about, ask questions that your listeners don’t especially care about, and end the interview by asking who they think wins Sunday, why they think that way, and allow them to pitch their boner pills or whatever else they’re schlepping. Every day. For five straight days. For two, three, four, or even five hours.

It stinks.

Self-serving isn’t bad as long as you recognize it’s self-serving. And that could be potentially the biggest issue. Now and then, you’ll get a host that is sanctimonious and pretends they’re doing the listener a favor by spending a week away from their family in a warm weather destination, rubbing elbows with some of the greatest players — both past and present — in the game. You’re not. You’re spending a week eating all the free food you can find, drinking all the free beer you can find, and taking pictures to post on your Instagram. And that’s fine, but don’t pretend like it’s something it isn’t. You can talk yourself into its importance, but it’s important to you.

Radio Row is a great opportunity for hosts, PDs, and executives. But it isn’t an inherently great opportunity for your listeners. You can turn it into one with thoughtful questions, a unique spin on the traditional interview, or avoiding the same boring questions your subject has been asked 1,000 times during the day, but you’ve gotta go the extra mile to accomplish that. And I hope that’s not something you lose sight of this week.

What Are The Right Social Media Answers For Sports Radio?

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Social media does not stand still. The platforms that matter today can fall out of favor with the general public in the blink of an eye. Conversely, the right feature or attention from the right people can catapult a site’s importance in the social pecking order.

How does a radio company determine what matters? Are all formats received similarly on social media or is sports radio such a unique animal that brands have to be much more deliberate in how resources are allocated? To answer these questions, I turned to some experts. 

Tom Izzo doesn’t exclude any platform when he is plotting WFAN’s social strategy. Facebook, Instagram, TikTok and Twitter may each attract a different type of sports fan, but they all matter in building and serving the larger audience.

“There is sports radio audience on every social media platform, you just have to talk to them differently depending where you are,” he told me. “The language and audience on Twitter is different than the language and audience on Facebook, but there is audience everywhere.”

Audience is everywhere. That’s what is at the heart of the conundrum. How do you best utilize your assets in a landscape that isn’t just constantly changing? It’s also constantly growing!

Lori Lewis has overseen social media strategy at an executive level for Cumulus, Westwood One, Jacobs Media and iHeart among others. Now she coaches companies on creating great content with her own company, Lori Lewis Media. 

She told me that the key for not just sports stations, but for any brand, is understanding what their audience prioritizes. That doesn’t mean it should be the brand’s only focus though.

“Obviously, for sports radio, it’s Twitter. But don’t sleep on short-form vertical video,” she said in an email. “When done right, you’ll see success (meaning converting views into new fans) with YouTube Shorts and/or Instagram Reels as well as playback videos on Facebook (those are visual replays from the audio show).”

Converting views into new fans was taken to a bit of an extreme in Nashville. 104.5 The Zone launched Zone TV in 2021. Will Boling took the lead in creating the product. He says that launching a proprietary video stream was never about moving away from other social platforms. It was about giving listeners more access to better content in more places.

“Our video platform affects a lot of our social strategy,” he said. “On Twitter, we don’t want to just be seen as a radio station, but as a media company. Our Twitter stream allows us to react to breaking news while also sharing our broadcast at the same time. And with Twitch’s video producer, we can create featured clips from shows whenever we want. That allows us to push video out of featured guests, funny callers and anything in between to promote our podcasts from each show too.”

Video matters so much more than ever before. It does not matter who you talk to or what platform it is you are talking about. The answer always comes back to using video to attract more eyeballs.

TikTok, our most controversial social video platform, is trying to figure out what its reach could be without the visuals. Last month the company announced that it would experiment with its version of podcasts – a mode on the app that would allow users to experience TikTok content as audio-only entertainment.

I asked all three of my experts what their initial impression of the story is. Only Izzo expressed reservations.

“Probably no need for us to be first anywhere if there isn’t any particular benefit to doing that,” he said. “We’ll watch and see what happens and if it turns out that people like consuming podcasts on TikTok we will certainly address that.”

That doesn’t mean WFAN hosts and bosses won’t keep a keen eye on the feature. I would anticipate that there may be some experimental posts that either don’t receive much of a push or perhaps never see the light of day at all.

Boling is adamant that any use of TikTok is a wise one for stations. He says anything set up with an algorithm that rewards creators for posting content the audience connects with is an asset that cannot be ignored.

“We use social media to push listeners to our YouTube channel because it’s an algorithm based platform. If we get someone to click on our page once, then our channel will get recommended to them the next time they get on YouTube. TikTok helps radio companies accomplish that and own every space in the digital market right now.”

Unsurprisingly, it’s Lori Lewis that approaches the feature in the most scientific way. Do TikTok podcasts represent a sort of new frontier for audio brands? Sure, but just like Grogu and the Mandalorian, you have to go there and poke around before you can figure out how it will work best for you.

“If TikTok expands to audio, how might you complement the mothership (The FM/AM stick) and build on the trust you’ve earned from your show? What’s a unique way to tap into new features? As social media evolves, so should our approach.”

What are the limits of social media for radio brands? Are there any? Since the onset of the pandemic, so much listening has shifted from terrestrial signals to digital streams. We have totally rethought what we are. Why should it stop with how our audience consumes our content? 

I asked Lewis if we are too narrow in thinking about how social media can serve us. Are we so focused on what is that we have not considered what could be? Can a brand have one identity on air and use social media to create something that does not mirror it, but instead compliments it?

“Depends on why you’re using social media,” she answered. “If you’re leveraging social media for increased awareness and building trust to drive more engagement during your show, it might not make sense to be different on social than on-air. But, if you’re a vanilla brand limited to creativity on-air, why not? Throw yourself out there. Show your real, relatable self (assuming it’s legal and appropriate, ha-ha). Relatability wins every time.”

Do we have to be deliberate in sports radio with how we allocate our social media resources? Yes, but that doesn’t mean there is a single correct answer. 

Strategy matters on air. It’s no different on social media. But in order to figure out the best strategy, you have to be open-minded and eager to play around with new offerings to determine what works.

ESPNU, SiriusXM End Partnership, Channel 84 Rebrands as SiriusXM College Sports Radio

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SiriusXM still has a college sports radio station on its platform. It’s just called something different now.

A report from Cord Cutters News confirmed that ESPNU and SiriusXM have ended their partnership. Channel 84, which used to be known as SiriusXM ESPNU Radio, is now known as SiriusXM College Sports Radio.

ESPNU had been with the satellite radio provider since 2017. The channel itself, which has been on the Sirius lineup since 2010, was called SiriusXM College Sports Nation when it first launched.

Beyond the name and branding, nothing else for the channel has changed. Listeners can still tune in to hear hosts like Danny Kanell, Dusty Dvoracek, Rick Neuheisel and EJ Manuel, as well as live college sports play-by-play broadcasts.

The move doesn’t end ESPN’s partnership with Sirius. Cord Cutters noted that College GameDay will still be fully simulcasted on channel 81, which is ESPN Xtra.

FOX News Details Tracking and Video Of Chinese Spy Balloon

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Drama unfolded over the Atlantic Ocean Saturday as FOX News captured a Chinese spy balloon being shot down by the U.S. Military. The balloon made its way across much of the country last week and was the trendiest topic on Twitter Saturday as it floated over the Carolinas. 

“We have a live shot now of this balloon going down,” said weekend host Arthel Neville in a transcript obtained by Barrett News Media. “This balloon has been taken down. It is now falling from the sky there over Surfside Beach, South Carolina.” 

FOX News said it was the only network to obtain and air live footage of the U.S. shooting down the suspected Chinese surveillance balloon in Surfside, South Carolina. 

You can view the video here. 

The network tracked the balloon’s movements with crews in South Dakota, Kansas, Missouri, Tennessee, North Carolina, and South Carolina. It had exclusive live feeds of the balloon in Missouri, North Carolina, and South Carolina.

“It’s a major coordination effort to do it. And hopefully we’ll be able to recover the sensor package on this as well. Obviously, they have a pretty good feel because they know what the wind currents are,” General Jack Keane told Neville. “They’re tracking all of this with some degree of sophistication, and we’ve got a lot of capability to do that, certainly, and we can recover this.”

FOX News had exclusive live feeds of the balloon in Missouri, North Carolina, and South Carolina.

Kay Adams: Filling In For Dan Patrick A ‘Pinch Me’ Moment

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Kay Adams has been successfully forging her own path in media after leaving NFL Network, but there have been moments along the way that she hasn’t forgotten.

Appearing as a guest on Maggie & Perloff on Friday, Adams was asked if she has ever had any pinch-me moments in her career. She said that one of those came back in 2014 and 2015 when she got the chance to guest host The Dan Patrick Show.

“A career highlight was when I, no reason to be allowed to fill in for The Dan Patrick Show,” Adams said. “I somehow got to.”

Perloff, who had the nickname “McLovin” while working with Dan Patrick as a Dan-ette, said he remembered Adams hosting and thought she did a great job. But Adams advised the audience not to try and seek out those tapes.

“I had no idea what was going on,” Adams said. “It would be me and Chris Mannix. And he did his thing, and I was just happy to be along for the ride.”

Adams added that starting her own show with FanDuel has also been a kind of pinch-me moment. She said she was excited that FanDuel was enthusiastic about trying to create the best content possible.

Hugh Hewitt: Donald Trump Is The Best Interview Because He Makes News

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Former President Donald Trump appeared on the nationally syndicated “Hugh Hewitt Show” last week to discuss a variety of topics including a Columbia Journalism Review of the Steele Dossier which detailed shortcomings of the media’s coverage of the now-debunked story. 

Hewitt reacted to the media’s coverage of his interview with Trump during his podcast on Friday. He noted how cable news channels cherry-picked soundbites to fit their narratives. 

“The reason they (media) don’t talk about that portion of my interview with him is because it’s very unflattering to the New York Times and supportive of Donald Trump and it’s very fair so of course the legacy media is going to play other parts of the interview,” Hewitt said. 

According to the Daily Mail, Trump slammed the media for its failings over the notorious Steele Dossier, following an 18-month investigation by the Columbia Journalism Review, claiming it led to his 2020 presidential loss.

Hewitt said among the topics that the media did focus on during his exclusive interview with Trump was his resistance to support another GOP candidate for a 2024 run and former Maryland Gov. Larry Hogan’s tweet about not supporting Trump. 

“Donald Trump is the best interview from a news person’s perspective because he answers questions and makes news,” added Hewitt.