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New Clients Have Your Best Clients Qualities

Jeff Caves
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New Clients Have Your Best Clients Qualities

One of the best ways to find more of your best new clients is to look back at your old ones and find the similarities. And the differences. Go into the new year with a new approach to finding the best clients for YOU.

It’s time to design a client avatar. Once you do so, you will save a lot of time in prospecting and cut through the clutter of bad matches. And, no, this isn’t just a bunch of paperwork. Having a vivid picture of your ideal client and the written details about them will make it easier to find them and know in advance what kind of an initial offer to make to them-complimentary and for money-to bring them aboard.

According to leading small business CRM software company Keap, you may want to start by identifying who isn’t an ideal match for you. The clients who listened to the station were my best clients. So, that means they were sports fans and specifically sports fans of the local college. They were not the ideal prospect if they didn’t follow sports closely or the local college team. I considered them a decent prospect if they knew that others did and could admit that.

So, clients who didn’t listen to the station or follow sports passionately were no A-listers. Recognize that clients who sell to sports fans can come from almost any interest background.

Beyond targeting listeners and clients who target listeners, you may need to dig deeper. Try asking your clients what they like and why they buy. Tell them what you are doing, ask them yourself, or send them a survey. Better yet, work with another salesperson and interview each other’s clients who you know best.

You have to move out of your comfort zone for growth, which has a tangible reward at the end-more business! See if you can attach it to your invoices. Once you have a handle on their preferences, including which social media sites they use often, you can start targeting them on LinkedIn or Facebook. Get some white papers or case studies and post them to attract their attention to you. Create these avatars and give them a name, male or female, know their demographics and psychographics ( age, sex, location, values, lifestyle, etc.), and create a visual image for them.

Then, write down how this type of avatar would find out about advertising with you, what they would feel before running ads with you, and what they want to accomplish. This can be a great sales meeting idea for managers to do this as a group and go into 2023 with a clear vision of who you want to attract as clients.

Make sure you only create one avatar at a time and don’t just rely on your opinions- do the research. YOU are the best asset you have. Now find more people who are waiting for YOU!

FanDuel Hopes to Add Niche Sports to TV Lineup

BSM Staff
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FanDuel Hopes to Add Niche Sports to TV Lineup

FanDuel is considering adding niche sports to its live television lineup to hopefully spur wagering on “less-followed games and matches” according to a report from Bloomberg’s Gerry Smith.

FanDuel CCO Mike Raffensperger said the company is looking at “acquiring ‘under-loved sports’ and airing them on its newly rebranded FanDuel TV network.”

He added such an addition would allow viewers and bettors to “watch and bet on games from such leagues, which may have trouble reaching distribution agreements with traditional media companies.”

FanDuel TV and it’s streaming service FanDuel+ currently plan on airing more than 3,000 hours of live sports, with deals already in place to broadcast professional basketball games from Australia and China.

Steve Physioc Retiring, Jake Eisenberg Joining Kansas City Royals Radio Network

BSM Staff
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Jake Eisenberg is joining the Kansas City Royals Radio Network.

Eisenberg joins after spending the 2022 season working as a fill-in announcer for the New York Mets on WCBS 880 on an as-needed basis filling in for Howie Rose and Wayne Randazzo. Before working with the Mets, he spent two seasons calling games for the Omaha Storm Chasers, the AAA affiliate of the Royals. In addition to his baseball roles, Eisenberg has announced games for Wake Forest, Davidson, as well as the Big East Digital Network and the Atlantic 10 Conference.

“It’s an honor to be part of the broadcast team that shares the stories of this new, exciting era of Royals baseball while also getting to sit next to and learn from a Hall of Famer in Denny Matthews,” Eisenberg said. “Being in Omaha the last couple of seasons was a great education on how special this organization is and how bright this team’s future is. I am thrilled and grateful for this opportunity, and eager to get started serving Royals fans in Kansas City and beyond.”

The 27-year-old Eisenberg joins after the retirement of Steve Physioc, who has announced his retirement after 43 years announcing games for the Royals, Padres, Reds, and Angels, among others.

“We thank Phiz for his contributions the last 11 seasons and congratulate him on a tremendous career on the national and regional level, and we’re excited to welcome Jake to the Royals broadcast team,” said Bally Sports Kansas City General Manager and Senior Vice President Jack Donovan.

The Royals announced the move in a tweet Thursday, also saying Eisenberg would announce select games on Bally Sports Kansas City.

BMitch & Finlay: Amazon Has Larger NFL Aspirations Than Thursday Night Football

BSM Staff
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BMitch & Finlay: Amazon Has Larger NFL Aspirations Than Thursday Night Football

Much has been made about Amazon founder Jeff Bezos and his potential interest in purchasing the Washington Commanders. Thursday on 106.7 The Fan in Washington D.C., Brian Mitchell and J.P. Finlay said Amazon has bigger aspirations than just Thursday Night Football when it comes to broadcasting the NFL.

“Amazon — right now — has the Thursday Night package. NBC, FOX, and CBS do a good job carving up the Sunday package, and ESPN has the Monday Night Football,” JP Finaly said. “But would it shock you if Amazon has grander ambitions of being a larger broadcast partner with the NFL? Because it certainly wouldn’t shock me.”

“Not at all,” Mitchell replied.

“And you could argue — as much money as Jerry Jones, or David Tepper, or Robert Kraft, or Stan Kroenke — the companies (like) Comcast Universal, CBS, FOX, they have more,” Finlay said. “They are able to cut checks to the league because those broadcast rights are so valuable. So does Amazon want to be limited to a Thursday Night package and then the person synonymous with the brand becomes a team owner? Which in some capacity has to limit how much more they can broaden.

“Or do they want to position themselves as the next broadcast partner for the next 50 years? And maybe they get the AFC package or the NFC package or Sunday Night Football. Or Monday Night Football. Or they put together some massive deal together and get two-thirds of it or something. I just think that’s possible.”

Mitchell said he believes Bezos might have a leg up on the competition to secure ownership of the Commanders due to Amazon’s popularity.

“Jeff Bezos is gonna sit there, and he’s gonna look at the options and say ‘Ok, this guy is basically being forced out. He can’t get a damn stadium, so I’m not paying him for a stadium he don’t have.’

“And I think a lot of other people may look at it like that. ‘I come in — I already have a deal in Virginia — and everyone around here wants to deal with Amazon. I might be able to come in here and work out a deal, or I might be able to come in and build my own damn stadium. So why would I pay him for what I could build myself?’ Every one said $7.5 billion. It may not get up there.”

Joe Buck Believes FOX ‘Kind of Wanted’ Him and Troy Aikman to Depart

BSM Staff
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During an appearance on the SI Media Podcast, Monday Night Football broadcaster Joe Buck said he believes FOX wasn’t heartbroken to hear he and Troy Aikman were looking elsewhere.

While discussing the move, host Jimmy Traina said FOX was “dumb enough” to let Buck and Aikman leave, which Buck then said it seemed as if that was almost what the network wanted.

“You said Fox was ‘dumb enough’ earlier to let Troy and me leave,” Buck said. “I just think on some level, this is kind of what they wanted. I think when there was a crack in this relationship.”

“I think you’ve got new people in charge there, relatively. And I think it’s human nature to want to put your fingerprints and mold the broadcast — as the boss — the way you want to mold it. I was hired by David Hill and Ed Goren, and I go back to 1994 and Troy — people talk about how long I was there — Troy was at Fox for 21 years, and we both date back to a different regime.

“And so Eric Shanks has been the conduit from those days to now. But other people are in charge there as well, and they wanted a refresh. And they wanted a broadcast that reflected them a little bit and a fresh start.”

When asked if that sentiment was hurtful, Buck said he got what they were trying to do.

“I understand it. I think that’s human nature. It was kind of like, ‘You wanna go? Go’. We’ll live. We’ll do this the way we want to do it now. You’re the Hill/Goren guys’. And so I’m where I should be and I think ESPN was excited to bring those 20 years to their booth. And I think Fox was excited to start over and mold something different that didn’t involve me, and I’m good with that.”

Buck was also asked if ESPN ever discusses how they feel about the arrangement in its first year, and he shared that from ESPN President Jimmy Pitaro on down “the feedback has been just awesome, so you feel appreciated”.

Carmichael Dave: ‘Inside The NBA’ Did A Disservice to Sacramento With Poor Coverage

BSM Staff
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The Sacramento Kings picked up a win over the Brooklyn Nets on national television earlier this week, but the performance from the Inside The NBA crew on TNT was a sticking point for Sactown Sports morning host Carmichael Dave.

“I’ll give you a quick whine,” Carmichael Dave said. “You’ve seen athletes say I always give my all because there could be a kid in the crowd who’s seeing me for the first time — maybe the only time. Maybe their parents have been struggling and this might be the only time they can go to a game and watch me. I want to make sure I put forth the best effort possible so I leave the best impression possible on that kid.

“Well you know what? Last night the entire city of Sacramento were the kids and TNT were the ballplayers. Our parents have been struggling forever, we finally got a chance to go, and what happened? The athletes didn’t do their homework. I’m not talking about the play-by-play, I’m not talking about the color — Jared Greenberg, I thought, was great — I’m not talking about Ernie Johnson. I’m talking about Kenny (Smith), Charles (Barkley), and Shaq (O’Neal). Certainly, there were some moments. Charles said replace all the Lakers games on TNT with Kings games, I get it.

“But Kenny calling Terence Davis ‘Terrance Harris III’, repeatedly, there’s just a bunch of difference mistakes. They just wanted to glide over to focusing on the Nets. At one point Ernie said ‘Let’s focus on the Kings here. They’re the one doing the stuff. They’re the story here.’ I just wanted more out of Charles and Shaq.”

He later added Smith was drafted by the Kings and has defended the city and helped keep the franchise in Sacramento during potential relocation proceedings. Carmichael Dave said “he expected better” from the TNT analyst.

Barstool Sports Raising Money In Memory of Murdered Virginia Football Players

BSM Staff
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Barstool Sports Raising Money In Memory of Murdered Virginia Football Players

Barstool Sports founder Dave Portnoy has announced a fundraising campaign for the three Virginia football players murdered earlier this week.

In a tweet, Portnoy said 100% of proceeds from t-shirt sales will go to support the families of Lavel “Tyler” Davis Jr., Devin Chandler, and D’Sean Perry, who were all killed in an on-campus shooting earlier this week.

Two of the three football players killed were Barstool Athletes, a name, image, and likeness program started by the online outlet.

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

Merchandise can be purchased here.

Grant Wahl Details Run-In With Qatari Security At World Cup

BSM Staff
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CBS Sports soccer analyst Grant Wahl has detailed an issue he had with security as the 2022 World Cup prepares to take place in Qatar.

In an article posted on his Substack, Wahl claimed he took a picture of a sign in the media center that said “Now is All”. He shared after he took the photo, a security guard immediately walked over.

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

The 2022 World Cup being held in Qatar has been viewed as controversial for a multitude of reasons, mostly centered around the country’s poor record on human rights. Other media members have shared their experiences with Qatari security, as a confrontation with a Danish television crew went viral earlier this week.

Gregg Giannotti: Dave Portnoy Conversation Ruined Relationship With Steve Cohen

BSM Staff
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The New York Mets are in the news. Major League Baseball is investigating whether or not the team violated the league’s collective bargaining agreement for comments front office sources gave to SNY about a potential chase of Aaron Judge during free agency.

Upon learning of the news, WFAN morning host Gregg Giannotti revealed how his relationship with Mets owner Steve Cohen was ruined by co-host Boomer Esiason and Barstool Sports founder Dave Portnoy.

“I could have DM’d Steve Cohen and asked him this question directly, but then you ended up blowing up the me and Steve Cohen relationship forever,” Giannotti said to Esiason. “Remember how you did that?”

“I don’t remember. Al doesn’t remember. Nobody remembers that,” Esiason countered. “I don’t remember yesterday, let alone blowing up your relationship with Steve Cohen.”

Giannotti then shared Cohen had followed him on Twitter since his Gio & Jones days on CBS Sports Radio, before Cohen was verified on Twitter. The two had sporadically traded direct messages on the app before Cohen bought the Mets.

“And then — if you remember — I did that hunger strike for the Mets to sign a free agent, and I didn’t eat for a day and half, and then they traded for Francisco Lindor. He knew I was doing this and he sends me a DM that says ‘Hey, would you stop your hunger strike for a big trade?’ so I wondered what he was talking about. Then all of the sudden — boom — Francisco Lindor trade. This is great. I’ve got a relationship with Steve Cohen.”

Giannotti continued, “So then this whole Game Stop stock thing happens, and Boomer gets activated by this. Smelling salts, BS meter. Dave Portnoy’s calling Steve Cohen a criminal. And you’re like ‘Let’s put on Portnoy!’ So we put on Portnoy, and he’s just raking Steve Cohen over the coals, trashing him all over the airways. ‘This guy is scum’ and all these other things. I’m just sitting here thinking ‘This is not good.’ I have not heard from him since. He has never responded back to me. And I also got a text message from someone in the Mets PR department that said ‘You’re not putting Dave Portnoy on again — by any chance — are you?’ So that was the end of that.”

Shan and RJ Respond to Being Called Out By Stephen A. Smith

BSM Staff
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Shan and RJ Respond to Being Called Out By Stephen A. Smith

During First Take yesterday, Stephen A. Smith called out 105.3 The Fan morning hosts Shan and RJ for posing questions to Jerry Jones about the ESPN personality, and not having him as a guest on their show. Today, the Dallas duo pondered why Smith would bring that up on national television.

“That was out of nowhere. Out of nowhere. Which makes me very curious and skeptical,” Shan Shariff said. “Why did Stephen A. do that? Any theories?”

“I don’t have a theory because I doesn’t make any sense,” RJ Choppy said. “That’s the ultimate stray of strays. It’s like he wanted to get that in at some point during the show because he didn’t get enough of it in the day before. He was unprepared for the comment that was made, I guess.”

“My theory is that he wants the radio station — he knows that we’re the home of the Cowboys and Jerry Jones comes on twice a week — my theory is he sat back and thought ‘I can get even more exposure if I call ’em out again, they talk about me’, I think he wants us to bring him up to Jerry Jones as much as possible. Because anytime we bring him up to Jerry Jones, they’re going to play it. That raises his profile. That makes him look more important to Jerry Jones.”

A texter into the show then asked what the pair was scared of and why they don’t just have Smith on their show. They explained they have attempted to book him as a guest, but he has never responded. However, after he initially didn’t answer their call Thursday morning, Smith called back.

The show asked Smith what his point of contention with Cowboys fans is, which he said was their complete lack of humility. They also asked if it was guaranteed to raise the ratings of First Take, would Smith welcome a Cowboys Super Bowl victory?

“No. Let me tell you something right now. My worst nightmare — I will openly confess — is the Cowboys winning a championship,” Smith said. “They’re great for business; I’m not denying that. I believe in me personally. And I believe — without the Cowboys — I’m gonna have ratings.”

Before questioning Smith’s motives, the hosts mentioned they dislike when national talent fail to credit local radio stations for their work while introducing audio clips, with one person in particular catching their ire.

“Colin Cowherd is the king of it. Every week, I regret not punching Colin Cowherd in his little pig nose at the Super Bowl in Houston when that doofus was sitting there — like a weirdo — trying to push past us and elbow through us to try to talk to people,” Shariff said. “He is the snob of snobs in terms of saying ‘Hey, this came from this radio station’. Molly Qerim tries to say it on First Take. I think Dan Patrick does a decent job.”

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