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Trey Yingst Discusses the Mental, Physical Hurdles of Covering War in Ukraine

BNM Staff
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Fox News Foreign Correspondent Trey Yingst is speaking out about the mental and physical challenges of covering the war in Ukraine and the human suffering that he witnessed on a day-to-day basis. 

Yingst joined “The Untold Story with Martha MacCallum” podcast this week from the Ukrainian capital city of Kyiv. MacCallum asked Yingst what he’s learned about covering the people of Ukraine. 

“I think people need to understand that this is not a movie,” said Yingst. “We see the explosions; we see the mass graves and we see the loss of life and it can be a lot to the brain to consume. For most of us, we haven’t seen anything like this or even learned about anything like this.” 

Covering a war is the most dangerous position a network reporter can undertake. In March, Fox News cameraman Pierre Zakrzewski and local Ukrainian producer Oleksandra “Sasha” Kuvshynova were killed when a vehicle they were occupying came under fire. Foreign correspondent Benjamin Hall suffered several injuries and had to be rescued by a special operations team. 

Yingst said returning to Ukraine after the deadly attack on his colleagues was very “uncomfortable and weird.”  

“There’s a feeling of responsibility to continue doing what [Sasha and Pierre] were doing. And that was shining a light on dark places,” he added. 

You can listen to the full podcast interview right here. 

Sports Radio Can Be The Search Engine In B2B Marketing

Jeff Caves
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Sports Radio Can Be The Search Engine In B2B Marketing

Recently, I met a salesperson for a computer networking, cabling, and communications business. He defined his target market as any business that needs data, cabling, and computer network installs. It’s a pure Business to Business play.

He added that his boss told him they were starting an ad campaign to generate leads and excitement for the company. He was pleased with that as he wanted to feel supported by his company in helping him create leads. He spends most days making cold calls and would appreciate a warm landing once in a while when a prospect says they have “heard about you.” 

When he was told about the ad campaign, he lost his enthusiasm. The boss bought radio. FM music radio. JACK FM – one of those “we play anything” adult hits formats. 

The salesperson thought that the company would be buying Google search ads, and he would soon have an inbox filled with leads. He knew the pay-per-click initiative was, at times, a capital-intensive effort, but what did he care? He wanted leads!

When he was told they were doing commercials for branding purposes on the radio- he lost any enthusiasm that he was being supported. He surprised me that he understood more about radio than I thought when he said the boss should have purchased an all news, news/talk, or all sports station. He didn’t feel supported by his company. He just thought they were sold down the river. I don’t believe this salesperson will be supportive of the radio campaign. And, let’s face it, how many solid leads do you think will be generated by branding commercials on an FM music station?

If the boss had met with a sports radio seller, he could have been sold a play-by-play package with the local MLB or NFL team that gave the company access to tickets for client entertainment. The company would then be invited to several station-hosted events at the stadium, where the salesperson could meet other station clients. He could skip his coffee networking session with the chamber that week and watch a baseball game instead.

The point here is don’t forget all the opportunities you offer as an all sports seller. Sports stations’ ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in.

We may not be Google and sell direct access to people who are searching “computer networking companies near me” but we can provide access to prospects. C-level executives’ sports fandom is a common thread we offer to build and cement new business relationships. We may not all agree on politics or religion, but who doesn’t love the town’s local pro or college team?

Our format is the bridge to business conversation. We are the glue that brings decision makers and salespeople together. Give access to what you have, be it pro or college teams, big games, or any NTR event where you have sold several businesses. BE the search engine.

Roger Goodell Announces Tony Gonzalez Is Joining Amazon Thursday Night Football

BSM Staff
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Before the Saints could announce their pick after trading up to number 11, Roger Goodell made his own announcement. He revealed that Hall of Fame tight end Tony Gonzalez will be part of the Thursday Night Football crew on Amazon.

The NFL commissioner did not reveal what role Gonzalez would have. It has been rumored that Gonzalez would be part of a pregame show with Marshawn Lynch.

Goodell handed the microphone over to Tony Gonzalez, who took the stage alongside Los Angeles Chargers running back Austin Eckler. The pair announced that the first Thursday Night Football game on Amazon will feature the Chargers visiting Kansas City.

The traditional Thursday night season opener will air on NBC. Amazon’s first Thursday Night Football game is scheduled for September 15 ahead of Week 2 action.

Gonzalez is no stranger to television. He worked for CBS until 2016. That is when he left for FOX. He was part of the network’s Thursday Night Football coverage. He exited before the 2021 season. At the time, he said his plan was to focus on an acting career.

Seahawks, Field Yates Pay Tribute To John Clayton At NFL Draft

BSM Staff
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John Clayton passed away on March 18. He may not have physically been at the NFL Draft on Thursday night, but he was there in spirit thanks to two very cool tributes.

Bob Condotta, who covers the team for The Seattle Times, tweeted out an image on Thursday before the Draft officially began. The Seahawks reserved a seat for the late reporter at their draft table.

The other tribute came from Clayton’s former colleagues at ESPN. Field Yates wore a shirt featuring Clayton’s last name in the same font as the band Slayer’s logo. It was a reference to the beloved “This is SportsCenter” commercial.

John Clayton covered the Seahawks beginning in 1986 when he arrived at The News Tribune in Tacoma. He joined ESPN in 1995.

He was also a prominent member of the sports radio community. He began making appearances on KJR in Seattle in 1990. He hosted his own show on 710 ESPN in Seattle. He was also a contributor to a number of stations across the country, including 104.3 the Fan in Denver, where Clayton made appearances on air and wrote for the station’s website.

Good Karma Brands Launches New Apps For ESPN NY and ESPN LA

BSM Staff
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Good Karma Brands Launches New Apps For ESPN NY and ESPN LA

ESPN Los Angeles and ESPN New York have received a digital boost. Good Karma Brands’ operated stations in the two largest markets have received new apps for listeners to enjoy.

The apps will offer podcasts and live streams of every local show. They will also come with limited commercial interruptions.

“It is a priority to invest in our fans and partners, and by creating a one-tap-to-listen app, we are able to deliver shows and content for free to fans across the country,” said Sam Pines, ESPN Los Angeles market manager and senior vice president, Good Karma Brands. “The easily accessible content will include all of fans’ favorite ESPN LA a and NY voices.” 

The ESPN LA and ESPN NY apps are available for iOS and Android devices. They can be downloaded from the app Store or from Google Play.

Daniel Jeremiah Criticizes Joel Klatt’s Draft Background On Pat McAfee Show

BSM Staff
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Daniel Jeremiah Criticizes Joel Klatt’s Draft Background On Pat McAfee Show

Pat McAfee always makes the most of his multi-platform show. It can be heard on SiriusXM’s Mad Dog Radio and watched on YouTube. The YouTube audience has received a special treat this week as McAfee and his crew have been interviewing media members from their hotels in Las Vegas, where the NFL Draft takes place starting Thursday night.

On Thursday afternoon, Daniel Jeremiah joined the show. The NFL Network draft analyst showed off the view from his hotel room, which overlooked pools at multiple resorts.

McAfee said that Jeremiah could be in the top 3 of Vegas backgrounds this week. He said that Joel Klatt, who is usually on FOX, but will be part of the NFL Network’s draft coverage, is in the running as well.

“Joel doing it outside the Caesars pool, that was, I mean that was a little gaudy,” Jeremiah responded. “That was a little much.”

He told Pat McAfee and AJ Hawk that the NFL Network draft crew was just wrapping up media availability at the pool when it was time for Klatt to call into the show. Jeremiah also added that the ability to do interviews poolside is very different from when he began his career.

The NFL Draft was held in New York every year from 1965 to 2014. The last nine of those years it was at Radio City Music Hall in Manhattan.

The Draft began to travel the following season and cities have done their best to create unique atmospheres for the event. None may be as unique as what Las Vegas will have this year as the first round will take place in a combination of areas that includes the Caesars Forum and the fountains at the Bellagio.

Browns Move Nathan Zegura To Booth, Add Je’Rod Cherry To Sidelines On Radio

BSM Staff
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Browns Move Nathan Zegura To Booth, Add Je’Rod Cherry To Sidelines On Radio

Changes are coming to the radio booth in Cleveland. Mary Kay Cabot reports in the Cleveland Plain Dealer that Nathan Zegura will move from the sidelines to the booth as the new color analyst for Browns radio broadcasts. He replaces Doug Dieken, who retired at the end of the 2021 season.

Je’Rod Cherry will join the crew. He replaces Zegura on the sidelines. He was a second round pick by the Saints in 1996. While he never played for the Browns during his nine-year NFL career, Clevelanders know him as part of the afternoon drive duo on ESPN Cleveland.

“He brings a lot of energy and an unbelievable appetite for the game,” Jim Donovan said of his new booth broadcast partner, Zegura, “He’s constantly loving being able to learn about the game, and he does that through a lot of study. I know he’s going to be impeccably prepared every week, and that really helps us on the broadcast.”

Donovan is entering his 24th season calling Browns games. He added that he is a fan of Cherry and is happy to add him to the broadcast as well.

“I’ve always loved listening to Jerod when I would get in my car after a game at FirstEnergy Stadium and listen to him on the postgame show. I thought he’d do a great job of breaking down what happened that afternoon, and he’ll really give us a player’s perspective as well as be the eyes and ears of what’s going on on the sideline.”

Former Browns offensive lineman Joe Thomas at one point expressed interest in the analyst role. He told Cabot the team did reach out to him.

“Yeah, I talked to Doug, I talked to people in Cleveland, and I said that would be my dream job,’’ Thomas said. “Unfortunately, it happens 20 weekends a year in a row and with little kids, that’s kind of the time you get to see them because they go to school during the week. And so I know that I would never be able to commit to a full schedule right now when my kids are young.”

ESPN Milwaukee Adds Brett Favre For 2022 Football Season

BSM Staff
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One of the legendary names in Green Bay Packers history is now part of the ESPN Milwaukee family. The station announced on Thursday that Brett Favre will join the station each and every Monday morning during the football season.

Jen, Gabe, and Chewy will spend thirty minutes with Favre each week beginning at 7:30 AM. The interview will be replayed on 94.5 ESPN Milwaukee and on other Good Karma Brands properties in the market including Newsradio 620 WTMJ and 101.7 The Truth.

“It’s going to be one of the most interesting Packer seasons ever, and it’s going to be fun sharing my thoughts with fans on ESPN Milwaukee and the Good Karma Brands stations,” Favre said in a press release.

Favre had a remarkable 16 year run as the starting quarterback in Green Bay. He took the team to the playoffs 11 times, won 7 division titles, and made two Super Bowl appearances, including a victory over New England in Super Bowl XXXI.

“We are excited about our coverage of the team this season, which will include pre-game and post-game shows, expanded hospitality at our Tundra Trio hospitality homes in Green Bay, and the exclusive appearance of Brett Favre on our stations,” said Steve Wexler, Good Karma Brands Vice President and Market Manager in Milwaukee. “Brett will bring his unique perspective and experience to our programming and we can’t to hear his takes”.

Adam The Bull to Launch New YouTube Show

BSM Staff
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Adam the Bull finally broke his silence on Thursday. He is launching a new program on YouTube titled The Ultimate Cleveland Sports Show. It will debut on May 9.

The show will run in middays. The former afternoon drive host at 92.3 The Fan in Cleveland says he will not be alone.

“We got a great panel of hosts that will be entertaining you every single weekday,” Bull said. “This is the future of sports entertainment in Cleveland!”

Bull is bringing a former co-worker with him. Garrett Bush, who played his college football at the University of Ohio and hosts shows on 92.3 on weekends, published a video saying he would be a part of The Ultimate Cleveland Sports Show too.

Later in the day Brad Sellers and comedian Mike Polk Jr released videos of their own revealing their involvement in the show.

Finally, the fifth star of the show was revealed late Thursday afternoon. Former SportsCenter host and current WKYC-TV anchor Jay Crawford revealed that he would be part of the show.

On April 1, Adam the Bull hosted his last show on the Audacy sports talk station. At that time he told the listeners “I truly appreciate the way you embraced me. You have meant so much to me.”

Now he will be asking those listeners to spend a couple of hours with him each day during their lunch breaks.

“We’re gonna talk and scream and laugh and have fun and cry and I don’t know what else,” Bull promised for the new show, “but it’s gonna be awesome!”.

The Ultimate Cleveland Sports Show will be live every weekday from 11am to 1 pm.

TV Analyst Tripp Tracy Leaves Carolina Hurricanes ‘To Get Healthy’

BSM Staff
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TV Analyst Tripp Tracy Leaves Carolina Hurricanes ‘To Get Healthy’

Tripp Tracey sent out a series of tweets on Tuesday night that left fans and employees of the Carolina Hurricanes concerned. By Wednesday afternoon, the Bally Sports South analyst announced that he was taking some time away from the team “to get healthy”.

The tweets, which have since been deleted alluded to Tracy struggling with addiction.

“We are in full support of his efforts to get healthy and ask that everyone please respect his privacy in this matter,” Hurricanes team president Don Waddell said in a statement.

Tripp Tracy has been part of the team’s television broadcasts for more than 20 years. He was originally partnered with John Forslund. The team shut down its radio booth four years ago, and now Tracy works with Mike Maniscalco on a simulcast of the games across television and radio.

Tracy was not part of the broadcast on Tuesday night when the Canes defeated the New York Rangers to clinch the Metro Division title. Former Hurricane Shane Willis filled in and will likely continue to do so.

On Wednesday morning, Tracy was back on Twitter. He did not address fan concerns, but he congratulated the team and apologized for his earlier tweets.

In 1993, the Philadelphia Flyers drafted Tracy, a goalie at Harvard, in the 9th round. His entire pro career was spent in the minor leagues with both the Flyers’ and Hartford Whalers’ (now the Hurricanes) farm systems. He started his media career at CNN before joining the Hurricanes’ broadcast booth in the 1998-1999 season, the first in the team’s new home market.

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