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Sales And Promotion Ideas Built For Gen Z

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If there is anybody in your building who can sell Gen Z (10–24-year-olds) advertisers, it’s you and the CHR station. Can we get it together? Have you given up on selling 18-24-year-olds? Don’t do that just yet.

The 2022 BSM Summit didn’t give up on it. They laid out plenty of ways to do it. Leigh Jacobs and Carolyn Gilbert of NuVoodoo helped us understand Gen Z sports radio listening habits during their 35-minute presentation. And, I understood it well enough to start selling right at them. It may take a little more effort, but if you have an 18-34-year-old targeted station in your cluster, grab a dance partner and start executing some of these ideas:

Basketball Jones

Gen Z loves the NBA and basketball. They like to play basketball and video games and find content related to just that. If you have an NBA team, strong college team, or even former players who resonated with fans, get them together and put on a Basketball Jones promotion.

Contact your local three-on-three tourney and tie in with it by adding 9 and 10-foot rim slam dunk fests. Mimic the NBA all-star skills challenge and 3-point contests. You bring the event, get the sponsor, and start using social media, your digital channels, and on-air to promote it. Work in tandem with your CHR station—target trade schools, colleges, companies recruiting, fast food, cell phones, and automotive. 

We be here!

Use your weekend or 7p-12m talent to do remote broadcasts from local youth championship games. Think basketball city championships, little league playoffs, or whatever is an important game with kids under 18. Do the entire show from there or just 90-second to two-minute breaks. Their parents are your P-1 audience, and they will also appreciate the exposure. Target any community-minded sponsor like banks, credit unions, or corporations.

DRAFT Games

Hold your regular NFL (4/28-30) or NBA (6/23) draft parties with a gaming tourney on the side. Think Dave and Busters with a side room for Madden and NBA2k tourneys for prizes.

I have done this promo, and it works well, especially when you have Gen Z or Millennial air talent who can run the tourney.  

KXYZ Car Sale

Work with a car dealer on a weekend sale. Have your promotions department download your station app on every Honda Accord/Civic – their #1 choices-or their competitors from the Toyota Corolla, Nissan Altima, and Hyundai Elantra.

Do a test-drive promotion with local gaming company discounts. Have your most popular Gen Z talent take test drives with listeners. Put the Kxyz cars on your website for sale. Include station swag with each sale. 

POD Star

Run a talent search on the air. Have them audition on social media. The winner gets a podcast with station coaching, production help, studio taping, promotional time, and the pod sits on the station website. Sell it to any advertisers above, including apartments, energy drinks, and nightclubs. After the pod is established, sell it.

Gen Z wants you to be active on social media, offer unique pods, be into gaming and be at important sporting events. You can ‘glow up’ your sales for Gen-Z to ‘CEO’ status. 

How Thom Brenneman Turned A Meme Into A Meaningful Apology

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“And there’s a drive into deep left field by Castellanos …”

It has become a punchline that can be appended to any hollow-sounding apology. A way to mock the absurdity of a specifically somber announcement.

“And that’ll be a homer. And so that’ll make it a 4-0 ballgame.”

It’s become a meme at this point. The Brennameme, referring to that bit of baseball play-by-play that announcer Thom Brennaman sandwiched into his apology for saying a homophobic slur during a 2019 broadcast.

“I don’t know if I’m going to be putting on this headset again,” Brennaman said.

The apology was panned in part because he appeared more concerned about his broadcasting future both with the Reds and with FOX, but mostly because it was just so dang awkward. Brennaman resigned his position with the Reds broadcast that year, and if you’re like me, you haven’t thought all that much about him since.

That changed for me this week when I read Cyd Zeigler’s story on Brennaman for OutSports.com. He looked at what Brennaman has done over the past two years, engaging with members of the LGBTQ community in Cincinnati and acknowledging the harm his comment caused.

Turns out that Brennaman’s story is more than a meme. There’s a lesson about how to actually apologize for a mistake — even one that is as galling and hurtful as Brennaman’s. For me, it was a reminder that the well-earned cynicism toward apologies from public figures can cause us to forget what actual contrition looks like and more importantly, what to do when we encounter it.

This is important because there are a significant number of programmers in the audience here at Barrett Sports Media, who have to decide whether to hire someone who has made a mistake that cost them a job. There are also a number of hosts here, who must offer opinions on the professional future of players, coaches and executives who’ve made undeniable mistakes.

The reason Brenneman’s story stuck out to me is that his actions these past two years demonstrate what an actual apology should look like. This isn’t some secret. There are actual steps, which I’m plenty familiar with given the number of apologies I’ve given in my life.

  1. State the act you are apologizing for.
  2. Acknowledge how this action harmed the person you’re apologizing to.
  3. Summarize your actual intentions if you must, but be very brief. Do not justify yourself.
  4. Outline steps you will take to prevent this from happening again.

It remains utterly amazing to me how many public apologies fail to meet these straightforward criteria, but that’s a different column. We’re talking about Brennaman here, and I was struck by his willingness to acknowledge how the slur he used was part of the hate and harassment that people face due to sexual orientation.

Specifically, Brennaman mentioned the impact of a story he heard about a young gay man, who was motioned across the street by a motorist in Seattle only to have the driver ram into him before using that same slur while the young man laid there on the asphalt.

“When you use the word flippantly like I did,” Brennaman said, “and then you hear that story of that same word, and what that word means to somebody, if that doesn’t open your eyes and your mind to things you say, nothing will.”

This is not the usual line we hear from someone who’s recorded saying something heinous. You know, the statement about how this moment isn’t representative of who they really are, which always strikes me as incredibly self-serving. It may not capture everything about you it does show at least something about you.

Look, we all make mistakes. We all cause harm whether it’s unintentional or malicious, and I think the attempt to mitigate our culpability or minimize the transgression is a natural one.

I didn’t mean it that way …

I phrased it poorly …

I’m sorry if you were offended …

What’s missing from all of these statements is an acceptance of blame. That regardless of the intentions you may have had, the result was something you understand to be wrong and something you will not do again. 

It’s wrong to minimize a transgression because it was not intentional. The fact that Brennaman thought the broadcast was still in a commercial break when he said the slur doesn’t do anything to mitigate the harm his comment caused.

But I don’t think it’s accurate to define everyone by their worst moment, either. And to say that Brennaman’s use of a slur proves him an irredeemable bigot is to ignore the way he had previously spoken up to protect a friend who was being targeted with that same slur and it fails to acknowledge the experience Brennaman has had in the two years since this incident.

Personally, I’m hoping Brennaman gets another chance to do play-by-play, but regardless I’m taking his story as a reminder that when it comes to second chances, it’s not just the mistake a person made that matters, but what they’ve done since that mistake. Apologies still mean something when they’re done right.

ESPN To Debut Kay-Rod Cast April 10

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ESPN’s alternate Sunday Night Baseball broadcast will debut on April 10. The first Kay-Rod Cast featuring Yankees play-by-play man Michael Kay and slugger Alex Rodriguez will see the duo watching the Yankees take on the Boston Red Sox.

Kay and ARod will be in New York at ESPN’s South Street Seaport studios. They will welcome guests throughout the game as they present a more relaxed and conversational commentary, similar to the ManningCast of Monday Night Football.

“We’re just essentially going to do a radio talk show while we’re watching the game,” Kay told BSM’s Derek Futterman earlier this month. “[It’s] not quite the Manningcast, but somewhere between the Manningcast and a regular broadcast…. That’s going to be fun to do, and I’ll get a chance at seeing how I do nationally with those games.”

ESPN will use the Kay-Rod Cast eight times this season. On Thursday, the network released a schedule and revealed five of the matchups.

DateGame
Apr. 10Boston Red Sox vs. New York Yankees
Apr. 17Atlanta Braves vs. San Diego Padres
May 1Philadelphia Phillies vs. New York Mets
June 26TBD*
July 3St. Louis Cardinals vs. Philadelphia Phillies
July 10New York Yankees vs. Boston Red Sox
Aug.14TBD*
Sept. 25TBD*

In a press release, ESPN noted that it planned to reveal the other three Kay-Rod games in the coming weeks.

Fox Nation, Duck Family Treasure Team Up for 10-Part Series

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Streaming service Fox Nation will debut a 10-part series called Duck Family Treasure starring the Robertson family of A&E’s hit program Duck Dynasty.

A release obtained by Barrett News Media said the program would spotlight the brother duo of Jase and Jep Robertson as they pursue a hunt for buried treasure alongside their Uncle Si and history expert, Murry Crowe.

“We’re proud to offer this original one-of-a-kind show in addition to our already extensive library of lifestyle and entertainment content,” said President Fox Nation, Jason Klarman.

Throughout the series, the Robertsons will talk to people, visit various places, and discuss lessons they encounter along the way. Missy and Jessica Robertson, Jase and Jep’s wives, and other members of the Robertson family will also be featured on the show.

“Since adding the coveted Duck Dynasty series to our platform in 2020, the response from our subscribers proved they were in the market for more,” added Klarman.

FOX Nation is a direct-to-consumer on-demand streaming service. It is available at foxnation.com and via app for iOS devices, Android devices, Fire TV, Apple TV, Google TV, Android TV, Roku, Xbox One, Vizio TVs, and Samsung TVs, as well as DIRECTV, YouTube TV, Comcast Xfinity, Cox Contour and The Roku Channel.

SiriusXM, Crooked Media Strike a Multi-Platform Deal

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SiriusXM and Crooked Media have struck a multi-platform deal that promises revenue-grossing opportunities for both companies and a broader audience when it comes to podcast delivery. 

In a news release, SiriusXM stated that Crooked Media co-founders Jon Favreau, Jon Lovett, and Tommy Vietor are excited to partner with the company.

“We are excited to team up with SiriusXM to extend that mission to a bigger audience,” they said. “This deal allows Crooked to invest in more shows, expand our creative network and reach more listeners while remaining a fully independent company, which has been crucial to our ability to make great shows and mobilize a growing, engaged community.”

Crooked Media is a left-leaning media outlet founded in 2017. They announced their top-ranked podcasts, including Pod Save America, Lovett or Leave It, and Pod Save the World, will join the SiriusXM network through the 2024 election.

SiriusXM will also distribute both audio and video content from Crooked Media’s podcasts on SiriusXM, including on its radio platform and the SXM App.

“We are thrilled to collaborate with Crooked Media and will use our platforms to help them grow their audience as well as drive value to our SiriusXM subscribers” said Scott Greenstein, SiriusXM’s President and Chief Content Officer.

SiriusXM is expected to use its multi-platform scale to reach an even larger audience for the voices of Crooked Media’s podcasts, including listeners of SiriusXM radio channels, whose paid subscribers total more than 32 million.

Anatomy Of An Analyst: Gene Steratore

“Let’s bring in our rule’s analyst, Gene Steratore, Gene what did you see on that play?”

If you’ve been watching CBS/TNT/TBS/TRU coverage of the NCAA Tournament, you’ve undoubtedly heard that question asked. Steratore has been providing rules analysis for the network for both the NCAA and the NFL. He’s sort of a unicorn when it comes to having the knowledge and first-hand experience both on the field and on the court.

Oh yeah, and he possesses the ability to actually relate the information to the audience.

This role has become a major part of broadcasts now. These ‘experts’ help the viewer to understand rulings and why certain calls should or should not have been made. 

BEFORE TELEVISION

If you think Steratore is busy these days, he was even busier before he decided to retire. Steratore spent 15 years as an on-field NFL game official, 13 of those seasons as a referee. He entered the NFL as a field judge in 2003, was promoted to referee in 2006, and worked 14 playoff games. He finished his career as the referee in Super Bowl LII. That was the Eagles’ 41-33 win over the Patriots on the Philly Special. Steratore also worked two conference title games, as well as serving as the alternate referee for Super Bowl XLIV. 

Steratore started officiating NCAA Division I Men’s Basketball in 1997 and worked numerous Conference Tournament games in the Big Ten, ACC, Big East, Atlantic 10, Mid-American, Colonial, Horizon, Metro-Atlantic, Summit and Northeast. He also worked 12 NCAA Tournament games, including a pair in the Sweet 16s.

He finished his basketball career as a Big Ten primary official. Steratore also spent time as a Midwest ‘observer’ of officials. He would be at a game, take notes on how the officials did their jobs, and then go over it, nearly play by play after the game ended. 

CONTROVERSIES ON THE FIELD

Steratore’s NFL career had a couple of notable controversies, well one controversy and one oddity, I guess. 

On September 12, 2010, the Detroit Lions faced the Chicago Bears in the season opener at Soldier Field. The Lions were trailing 19-14 late in the fourth quarter but were driving against the Bears’ defense. With 24-seconds left, quarterback Shaun Hill found receiver Calvin Johnson in the corner of the end zone. Touchdown Lions. Not so fast. The play was under review, for a phrase that is now commonplace in the NFL, ‘completing the process of a catch’. 

After the review, Steratore ruled it an incomplete catch. He stated after the game to an NFL pool reporter, “In order for the catch to be completed he has got to maintain possession of the ball throughout the entire process of the catch.” Replays showed the ball leaving Johnson’s right hand the moment the ball touched the ground. The Lions failed to score on their final two plays, and the Bears held on to win.

That play started a debate about what is actually a catch and what is not. The controversy elicited a new rule named for Johnson. That particular entry into the rule book outlined what exactly a catch was: control of the ball, two feet or another body part down on the ground and a “football act or move” such as reaching for the goal line or tucking the ball away.

Steratore was affected by the rule again, and this time the stakes were high. He was the referee during the NFC Divisional Playoff game between the Cowboys and Packers on January 11, 2015. That’s where a fourth-quarter, fourth-down catch by Cowboys wide receiver Dez Bryant was overturned using the “Calvin Johnson rule”. The Packers challenged the call and after review, it was determined that the ball touched the ground before Bryant completed the catch. 

Now for the oddity. In a game on December 17, 2017, between the Cowboys and Raiders. Steratore took the controversial step of using an index card normally used for recording penalties to assist him in determining whether the Cowboys had made the line to gain for a first down. His ruling that they had done so allowed Dallas to kick a late field goal in their 20–17 victory. 

“The ball was touching the pole,” Steratore said. “I put the card in there and as soon as it touched, it was nothing more than a reaffirmation. The decision was made based on my visual from the top looking down and the ball touching the front of the pole.”

EVOLUTION

Mike Pereira pioneered the rules analyst role on Fox in 2010 and since, each network has followed suit. Fox also added Dean Blandino. ESPN has used Gerry Austin, Jeff Triplette and now John Parry.  NBC employs Terry McCauly.

CBS hired former referee Mike Carey in the 2014 season. That didn’t work out too well, after most of his predictions on which way replays would go, were not correct. He was let go following the 2015 season. Now the job belongs to Steratore. 

The NHL is now in the business of rules analysis, with the hiring of Don Koharski on TNT.

WHAT MAKES STERATORE GOOD?

There’s a calmness and authoritative way about him. Steratore seemingly commands respect when he opens up his mic to comment on a play, giving his opinion. That opinion is based on the years of actual on-field experience or in the case of the NCAA Tournament, on-court work. There isn’t much time to waste when it comes to his analysis. He has to offer his thoughts in a clear and understandable manner, then allow the broadcasters to perhaps ask a follow-up question.

Being understandable is probably the most important part, because as a viewer, I don’t want a bunch of referee jargon thrown at me. Was the call correct or incorrect? Tell me why. What should have been ruled? That’s the reason he is employed by a network, prove your worth. He does. 

During the NCAA Tournament Steratore is sometimes not on-site until the Final Four. He’s watching a number of games on television screens. There are producers and others watching games to keep him updated and if he’s needed, they brief him quickly and he goes on the air. Kind of daunting in some ways. He also spoke a couple of years ago about the 4-5 second delay between the studio and the stadium, which is not easy to navigate. 

One of the biggest issues facing a former referee is agreeing with or not agreeing with current officials. In Steratore’s case, it’s both NFL and NCAA referees that he either goes along with or points out a mistake. 

He spoke to the Athletic in 2020 on this very topic. “Officials never get upset if you are objectively honest with what’s going on.” said Steratore.  “When officials miss plays, they’re OK if you call them out for missing that play. But if I started seeking every little nuance, I can see that they’ve done, it demeans the profession and it’s an unfair observation, even if you’re right on the technical issues.”

Take, for example, the case of Illinois freshman RJ Melendez, who was assessed a technical foul for hanging on the rim after a dunk. Replays showed that Melendez needed to hang on to avoid an injury to himself. Much like the one Paul George suffered several years ago in an NBA game. 

Steratore commented on the play during the telecast and then took to Twitter. 

Steratore is honest that’s for sure. Now look, I get that some criticize him for playing both sides of the fence, but some calls are not black and white, there are grey areas within the rules. He has to point it all out for the sake of credibility. 

He is empathetic to the cause of the on-field official, having been there himself one or two hundred times before. During a game between the Bengals and Raiders in January, the old ‘inadvertent whistle’ came into play. Here’s how he explained things on Twitter.

I think Steratore also realizes that he has one thing the on-field folks don’t, and that is time to review the situation and express his thoughts. His reasonings, right or wrong, in the moment, will not change a call that’s been made and will not affect the outcome of a game. Steratore can afford to get a little more in depth with his reasoning, while the game continues.  

There is one main goal Steratore and all the other rule’s analysts want to accomplish. He wants to help casual viewers better understand the game and its rules. “You hope you can add value to the broadcast,” he explained to the Athletic. “But if I can explain something that is a little complicated and that the casual viewer gains interest to watch this game, then it makes it more relevant.”

I think he can check that box, without any further review.

DID YOU KNOW?

Steratore is the co-owner of Steratore Supply, Inc., a full line paper/janitorial supply business, with his brother, Tony, who also works as an NFL back judge. The siblings know how to get under each other’s skin, even to this day.

Gene explains, “There are times Tony and I are working together in our business and he’s not in a good mood,” Steratore said to the Athletic. “I tell him I’m the media and he’s an NFL official, he’s not allowed to talk to me. I use that. It helps the little family feuds.”

Gene and his older brother Tony were on the same crew in 2006. Gene had been elevated to referee and Tony was the back judge. That lasted 3 years. Gene overturned Tony’s calls 3 times in the first year which led to some tense moments on the field. Gene recalled one such time to the Athletic.

“Brett Favre thought we were going to fight one day in Miami when I overturned him on a play. He said ‘Are you guys going to fight?’ I said ‘We might.’ He said ‘Can I watch?’ I said, ‘Heck, yeah you can watch.'”

Casey Daniels Tapped to Co-host the “Kendall and Casey Show” on WIBC

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Former Indiana television producer and host Casey Daniels has been tapped to co-host the “Kendall and Casey Show” on 93.1 FM WIBC.

Emmis Communications, which owns WIBC, released a statement praising Daniels for her storytelling and creative abilities.

“Pairing her with Rob Kendall and his deep knowledge of how local and state government works (or doesn’t work) will create a very entertaining and informative show,” said David Wood, vice president of programming for Emmis-Indianapolis.

Daniels recently served as program director of Grand Rapids ‘classic hits 98.7 WFGR. She spent six years hosting and producing a daytime talk show for WSBT-TV in South Bend.

“I’m so thrilled to be back home again in Indiana at legendary 93 WIBC,” Daniels said. “I want to thank Taja Graham, David Wood, Matt Hibbeln and Rob Kendall. I’m grateful for this amazing opportunity and what’s next.  I’ll see you on the circle!”

The Kendall and Casey Show will begin on April 4 and will air weekdays from 9a 12p. You can listen to 93.1 WIBC by visiting this link.

‘The Sports Junkies’ React to Audacy Severing Ties With Washington Commanders

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With the 2022 National Football League fast approaching, a major announcement was made Wednesday morning regarding the radio broadcast rights to Washington Commanders games in 2022 and beyond. As first announced on The Team 980’s The Kevin Sheehan Show in Washington, D.C., Commanders football games will no longer be broadcast over Audacy stations, including The Team 980 and sister station 106.7 The Fan, along with 910 The Fan in Richmond, Va.

In the announcement, Sheehan cited a disagreement between Audacy and the Commanders organization regarding “the value of the broadcasts” as one of the reasons for the split, along with ensuring that the stations can provide objective coverage of the team. While games will no longer be available to hear on Audacy, ESPN 630 The Sports Capitol, at the moment, will still be broadcasting games in 2022, although that could be subject to change.

After the news went public, The Sports Junkies on 106.7 The Fan reacted to the news of Audacy dropping the Commanders from their programming lineup, and provided some telling insight regarding the relationship between the team and stations now formerly part of its radio network.

“It doesn’t change our show one bit or another,” said show host John-Paul Flaim. “Like, we’ve done our show with the rights and without the rights.”

Aside from the Commanders failing to win a Super Bowl championship since 1991, the team has had its fair share of issues off of the gridiron, including outrage at resisting to change the team’s name from “Redskins” and team owner Daniel Synder being investigated by the NFL for allowing a workplace culture of unchecked sexual harassment throughout the organization.

Snyder, who once owned the flagship station of the team, has been at the center of debate regarding his responsibility in the team losing various sponsorship deals, such as a multi-million dollar contract with Anheuser-Busch InBev. Additionally, attendance has been considerably lower over the past few seasons at the team’s home stadium, with the apparent lack of maintenance and repairs at FedEx Field making for less than ideal conditions for attendees and players alike.

Junkies host Eric Bickel stated that he did not believe 106.7 The Fan received any benefit from putting Commanders games on its airwaves, and in a particularly revealing remark, said that the station has had no relationship with the team for two decades.

Being able to cover the team in an objective manner while holding the radio rights was something that, purportedly, affiliates were struggling to do without complaints or fear of retaliation from the organization. This morning, co-host John “Cakes” Auville reaffirmed 106.7 The Fan’s commitment to bring its listeners thoughtful and honest commentary and analysis about the football team.

“Look, if the team does really well and then starts making the right moves, we’ll praise them – we’ll be the first to praise them,” Auville said. “If they continue to flail and be mediocre to bad, we’re [going to] spotlight that too. That’s just what we do. We’ve been doing that for 25-plus years, and this news doesn’t affect us.”

“No, it doesn’t affect us at all,” interjected Bickel into the conversation. “It should affect us… We should have probably gotten some better treatment [in the past]. It actually really didn’t help us.”

The Sports Junkies will not be changing the format of their show because of the station dropping the Commanders. Instead, the program will now be able to more comfortably provide objective coverage to its audience.

However, one thing the show hosts hope eliminating team broadcasts will do for them is to allow the station to allocate more money towards the show – something that the hosts believe provides more value to the station than the Washington Commanders.

“Let’s hope they’re assembling a war chest for the Junks instead of sending it on [to] the [Commanders],” quipped Auville.

Audacy Rebrands ESPN Upstate As The Fan Upstate

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Audacy has announced that its Greenville/Spartanburg, SC sports talker is no longer called ESPN Upstate. The station has dropped the ESPN affiliation and rebranded as The Fan Upstate.

The station still features its two local shows. Rob Brown is in mid days. Marc Ryan is still in afternoon drive. The change is in the syndicated programming.

Instead of ESPN Radio, South Carolinians will now hear a mix of CBS Sports Radio and the BetQL Audio Network. Damon Amendolara will be heard in mornings. The station will also carry The Jim Rome Show. After Ryan, BetMGM Tonight will air on The Fan Upstate.

“After years of constantly changing, syndicated ESPN content, we have made the exciting move to bring new and relevant sports talk content to our listeners in the Upstate,” said Steve Sinicropi, Senior Vice President and Market Manager, Audacy Greenville/Spartanburg. “The Fan Upstate will aim to provide the best original sports talk and sports betting content that our fans crave.”

The Fan Upstate is simulcast on multiple signals including WFBC-HD2, 97.7 FM and 97.1FM.

Freddie Gibbs Calls Out Joe Rogan Over His Use of the N-Word

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A new podcast reveals Gary, Indiana rapper Freddie Gibbs calling out Joe Rogan for his use of the n-word. The podcast called “Kill Tony” was recorded last month at the Vulcan Gas Company in Austin, Texas. 

A video released of Gibbs discussing the matter with Rogan in front of a large studio crowd strikes a somewhat playful tone between the two men.

“He (Rogan) said every n-word in Philly looked like a monkey. Joe, let me tell you something n-word. You’re lucky I got family out in Philadelphia because they were coming here to f–k you up man.”

Rogan countered, telling Gibbs, “It’s been years! … Let it go, let it go, let it go.” 

“The world is changing, s–t, Joe Rogan said the n-word and s–t.”

In February, Rogan appeared at the same venue and spoke out about the n-word controversy that prompted Spotify artists to issue an ultimatum regarding his future. 

“Somebody made a compilation of every time I said that word over 14 years, and they put it on YouTube, and it turned out that was racist as f–k Even to me!” Rogan said.