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VERSANT Announces Partnership With Rory McIlroy Launching New Production Venture

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GolfPass, part of the Digital Platforms & Ventures portfolio of VERSANT, has announced a long-term extension and expansion of its flagship partnership with global golf star Rory McIlroy, solidifying one of the most visible athlete-platform relationships in the sport.

Under the new agreement, McIlroy will remain the global face and partner of GolfPass through 2038. The extension reinforces GolfPass’ premium positioning in the golf marketplace while signaling a deeper commitment to original content, fan engagement, and multi-platform growth.

As part of the expanded deal, VERSANT and McIlroy are launching Firethorn Productions. It is a new media and production label. The label will create original content rooted in modern golf culture. The venture will be jointly operated by McIlroy’s business partners and VERSANT leadership. Projects will span documentary and long-form storytelling. They will also include branded commercial campaigns and live fan experiences. Additional efforts will cover special events and digital activations. Distribution will occur across GolfPass, Golf Channel, and other VERSANT properties.

“Rory has been the ideal partner since the inception of GolfPass,” said Will McIntosh, President of Digital Platforms and Ventures for VERSANT. “This extension not only preserves the connection between our brand and one of the most respected athletes in the world; it unlocks entirely new paths for creativity, commerce, and fan engagement.”

McIlroy’s management echoed that sentiment, framing the deal as a natural next step rather than a simple endorsement renewal.

“Rory’s partnership with GolfPass has always been about elevating the game and creating meaningful experiences for golfers everywhere,” said Sean O’Flaherty, Managing Director of Rory McIlroy Inc. “This next chapter deepens that mission. The launch of our new production venture and the continued alignment with GolfPass opens the door for new storytelling, new innovation, and new ways for fans to connect with Rory and the game of golf.”

Since GolfPass launched in 2019, McIlroy has been central to the platform’s identity. His involvement has helped shape its instructional programming. It has also influenced entertainment offerings. He has improved the overall membership experience. His role has anchored some of the service’s most successful campaigns. That presence has been credited with driving both brand credibility and global subscriber growth.

The timing of the announcement also comes as McIlroy’s profile reaches new heights. Fresh off his fifth major championship victory and the completion of the career Grand Slam earlier this year, McIlroy enters the next phase of the partnership with increased global visibility and influence.

For VERSANT, the deal represents more than a long-term athlete agreement. It reflects a broader strategy centered on premium sports storytelling, digital-first engagement, and deeper relationships with top-tier talent.

By extending its alignment with McIlroy, GolfPass strengthens its strategic position. The launch of Firethorn Productions further supports that effort. GolfPass is not only a membership platform. It is becoming a growing content engine. The brand sits at the intersection of golf, media, and lifestyle.

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FCC Removes ‘Independent Agency’ Label From Website After Chair Brendan Carr Says It Is Not Independent

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FCC Chairman Brendan Carr sat before a Senate Oversight Hearing on Wednesday, and made statements that led the organization to change language on its website in the process.

While being questioned by Senators, Carr was asked if the FCC was an “independent agency” by Sen. Ben Ray Lujan (D-NM).

The pair clashed when Carr failed to give a simple “yes” or “no” answer.

When Carr answered the question, he denied that it was independent.

“The FCC is not an independent agency, formally speaking,” Carr said, before being interrupted by the Senator.

Following his statements, Axios media reporter Sara Fischer shared screenshots of the FCC website showing that the statement of the FCC’s mission had been changed less than a half hour after the comments from Carr were made.

Before Carr’s statements, the subsection under “The FCC’s Mission” title on its “About Us” page read: “The Federal Communications Commission (FCC) regulates interstate and international communications by radio, television, wire, satellite, and cable in all 50 states, the District of Columbia, and U.S. territories. An independent U.S. government agency overseen by Congress, the Commission is the federal agency responsible for implementing and enforcing America’s communications law and regulations.”

However, following the statements from Brendan Carr, the word “independent” had been removed from the Commission’s website.

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Riley Gaines Inks Contract Extension with OutKick, To Expand Show with Fox News Media

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OutKick has announced it has entered into a new contract with Riley Gaines in conjunction with Fox News and its growing suite of digital podcasts and video shows.

As part of the deal, her Gaines for Girls podcast will be rebranded as The Riley Gaines Show beginning on January 7th. At that date, the show will join the stable of digital shows like Ruthless and Will Cain Country.

“I started this journey of simply saying men shouldn’t play in women’s sports and OutKick and FOX News Media have supported me from day one,” said Gaines. “They provided me a platform to bring national attention to the transgender issue in sports and ignite change that will forever protect women living out their dreams in athletics. I’m beyond excited to launch my new show that will cover a variety of topics and highlight the stories of women who are fighting alongside with me.”

“Riley has been an instrumental voice on OutKick, across FOX News Media, and for women across this country,” said Fox News Digital President and Editor-in-Chief Porter Berry. “I am thrilled that she will be part of our new expansion and provide a unique and fresh perspective on everything from culture trends to current affairs and continue to be a leading voice for young conservative women.”

Gaines will release new episodes of her podcast every Wednesday and Friday on both YouTube and all major podcast platforms.

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All The Smoke Productions Announces Several Executive Promotions

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All The Smoke Productions (ATSP) announced that former NBA player and company co-founder Jelani McCoy has been named Chief Strategy Officer, alongside promotions for director of operations Christina Mizzi to Vice President, Operations & Production, and flagship series producer Dylan Dreyfuss to Vice President, Content & Partnerships.

The moves come as the production and creative agency expands its reach across sports and entertainment.

Since its founding in 2024, ATSP has grown into a multi-platform content powerhouse, building a network of more than 20 million engaged fans. The company’s portfolio includes weekly digital series such as All The Smoke, ATS Unplugged, Hall of Game, The Art of Ward and Ring Champs, which collectively highlight its ability to deliver both long- and short-form content across sports and culture.

As Chief Strategy Officer, McCoy will oversee ATSP’s brand development across platforms. He will guide strategic growth using data, analytics, and emerging business opportunities. A co-founder and executive producer of All The Smoke, McCoy continues to contribute creatively. He is also charting new paths for the company’s expansion.

The company’s growing presence in combat sports extends through ATS FIGHT. Its work goes beyond storytelling to premium coverage of major boxing events. This year, that included the Canelo Álvarez vs. Terence Crawford showdown. This week features the highly anticipated Jake Paul vs. Anthony Joshua bout on Netflix.

Dreyfuss, promoted to Vice President, Content & Partnerships, will continue producing the flagship program. He will also spearhead new intellectual property development. Additionally, he will manage a growing roster of partnerships, including DraftKings and iHeartMedia. Under his leadership, ATSP has set industry standards in digital audience growth, social content and creative strategy.

Mizzi, now Vice President, Operations & Production, will oversee ATSP’s headquarters in Marina Del Rey. She will manage the company’s production operations as they scale. Her responsibilities include live events, studio operations, and out-of-house production. She ensures that ATSP maintains its creative and operational standards amid rapid growth.

Matt Barnes, ATSP CEO, praised the leadership team, saying, “Christina, Dylan and Jelani have been instrumental in building All The Smoke Productions into the creative force it is today. Their leadership, vision and passion have elevated our entire company, and these promotions reflect the impact they’ve made on our culture, our content and our growth.”

COO Brian Dailey added, “What sets ATSP apart is the people behind it. Jelani, Christina and Dylan each bring a tireless work ethic, inspiring passion and world-class expertise to their craft. Together, they are helping lead our expansion in cutting-edge content, brand-building, distribution and reach.”

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Silver Tribe Media Acquired By Intitial Group

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Silver Tribe Media, the digital media management and production company, has been acquired by Initial Group, the two companies have announced.

Silver Tribe Media was founded in 2021 by CEO Michael Klein and COO Jack Rose, who originally met while working togeter at CAA’s Sports Media Group. Under their direction, the company has grown to include clients like Omaha Productions, Hapro Studios, Dirto Mo Media, The Volume, and more.

With the acquisition, Silver Tribe Media will rebrand as Initial Digital.

“Silver Tribe has quickly become the foremost partner for talent and brands looking to build modern, durable digital businesses,” said Initial Group CEO Michel Pratte. “The expertise of Michael, Jack, Jen, and the entire team has proven to be deeply strategic and impactful in helping ambitious talent and modern media brands amplify their connection with global audiences.

“Bringing Silver Tribe into Initial reinforces our mission to partner with representatives and clients who value alignment with a future-facing, talent-centered organization, designed to create new opportunities across our family of companies and the broader entertainment community we value and endeavor to support,” Pratte added.

“As we enhance our digital footprint, we need the right operational engine—and every ambitious individual with a public platform and enterprise needs deep expertise as they solidify their own direct-to-fan relationships,” added Initial Group COO Eric Taitz. “Silver Tribe brings proven monetization tools, world-class relationships, and production infrastructure that strengthen how we support talent and scale digital-first businesses across our platform.”

With the rebrand to Initial Digital, Klein will serve as the President of the new division, with Rose working as COO. Jen Simmons will serve as the Chief Content Officer.

“We’re thrilled to be partnering with Initial Group to continue building a modern-age entertainment platform to support talent and brands,” said Initial Digital President Michael Klein and Initial COO Jack Rose. “Joining Initial allows us new opportunities as we continue the work we’re most passionate about: helping talent and brands build sustainable, long-term businesses. Our high-touch, day-to-day partnerships remain unchanged but are now bolstered by the infrastructure and collaborative opportunities available across the entire Initial platform.”

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Chris Cuomo: Why Is Anyone Taking Any Feud with Candace Owens Seriously?

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Much attention was paid to the meeting between Candace Owens and Erika Kirk. But NewsNation host Chris Cuomo thinks it’s all an act.

During his NewsNation primetime show on Tuesday, Cuomo shared his belief that any dust-up between Candace Owens and any other personality or figure is a chance to draw interest, attention, and notoriety to herself.

“It’s all an act,” said Cuomo. “Candace Owens versus TPUSA? Really? When they just met, and it’s over just like that?”

After playing the clip of Owens telling her followers that she was “alive” after meeting with Turning Point USA CEO Erika Kirk, before calling the meeting “productive,” Cuomo took issue with the encapsulation from Owens.

“‘I am alive’? How do you take this seriously? Why do you guys keep asking me questions about this? ‘Egyptian airplanes’? ‘I’m alive’? Who is she meeting with? Hamas? Or a widow who is graciously trying to squash the fake furor surrounding her husband’s murder? Talk about performative,” Cuomo continued.

“And then she’s at a party with the same people,” he added. “Come on, man. Pick up on the game already, and stop rewarding people for playing. It’s just performative.

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Megyn Kelly, Josh Hammer Trade Barbs: ‘Remember When Men Had Testosterone?’

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Josh Hammer and Megyn Kelly are currently locked in a war of words after charges of antisemitism have come up in the pair’s relationship.

During a recent episode of The Josh Hammer Show, the Salem Podcast Network host pushed back on comments made by Kelly in recent weeks, sharing her support for Tucker Carlson and Candace Owens.

“As we’ve tragically seen, it turns out that Megan Kelly is only in it for Megan Kelly,” Hammer said, noting that he never called the SiriusXM host an anti-semite, despite her accusing him of doing so. “She’s unhinged. She’s lying. And this is somewhat new-ish for her. It feels like just yesterday that I was going on her show fairly regularly.

“She came across as very genuine and caring. The fool, apparently, is me, because she was not genuine and caring,” he continued. “Because, now, as she has made incredibly clear, she’s on Team Tucker. She’s on Team Candace. She will never, by her own admission, say or do anything to distance herself from Tucker Carlson, and she certainly has not done anything to distance herself from Candace Owens, either.”

Hammer asserted that he had been told by someone who was previously friends with Kelly that she had said privately that “she knows that what Candace and Tucker are saying right now about everything in general — including the Charlie (Kirk) assassination and the Jews — that Megyn apparently admitted that she knew was crazy and unhinged but she simultaneously said that the reason that she would not condemn it is because she is scared of their followers.”

The comments from Kelly that Hammer responded to came after she rebuked him for calling her an anti-semite, sharing that she regretted promoting him and his “terrible” podcast. It isn’t the first time Kelly has faced charges of antisemitism in recent weeks. Mark Levin has also used similar terminology against her following her support of Owens and Carlson.

After Hammer’s statements were shared on Tuesday, Kelly took to social media to mock the Salem Podcast Network host and Newsweek editor.

“Poor Josh Hammer really needs me to protect him from the big bad words of others,” Kelly wrote. “Remember when men had testosterone?”

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Netflix, Barstool Sports Strike Video Exclusive Deal For Pardon My Take, Spittin’ Chiclets and Ryen Russillo Show

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If you enjoy watching the Barstool Sports’ Pardon My Take podcast on YouTube, change is in the air beginning in 2026. Dan “Big Cat” Katz and Eric “PFT Commenter” Sollenberger, hosts of the popular sports podcast, announced that the show’s video version will be exclusively available on Netflix beginning January 2026.

“In 2026 January. We don’t have the exact date, but we have come to a deal with Netflix. Pardon My Take is going to be on Netflix. So here’s how it’s going to work: our podcast video will be exclusively on Netflix,” Katz said during Thursday’s episode.

The move marks a major expansion for the podcast, which has grown into one of the most influential sports media brands over the past decade. Katz said the partnership with Netflix represents both a personal milestone and a strategic opportunity for the show.

“It’s a big deal for the podcast. It’s surreal. I think it’s going to open some more doors for us. It also allows us to compensate and let some of the behind-the-scenes guys—guys in the booth. All these other guys—share in the success of the podcast. So we’re very excited about that part,” Katz added.

Despite the platform change for the video portion of the podcast, Katz emphasized that the content of Pardon My Take will remain unchanged.

“Nothing is changing in terms of content. Netflix, we talked to them, a great partner, so nothing’s going to be changing. It’s just that’s where the podcast is going to live now, and we’re excited,” he said.

Katz also highlighted the growth potential and the significance of the milestone for the show’s trajectory. “This has been a crazy journey, and obviously the podcast is doing very well. It’s cool to have an opportunity like this. So we’re pumped,” he said.

Katz explained that for audio consumers of Pardon My Take, there will be no changes as to how listeners can consume the product. Pardon My Take has consistently been a top 100 podcast on YouTube’s weekly podcast charts all year.

Sollenberger noted the potential benefits of a mainstream platform for reaching new audiences, particularly families.

“One thing that I’ve really liked over the years is when we find out about parents and their kids listening to Pardon My Take, that it’s becoming something they bond over. It’s nice to hear. I feel like, even with Netflix, that’s going to be a good barrier to clear with parents. Trying to explain to my mom how to get on YouTube or to watch the podcast—it’s kind of difficult. She’s locked and loaded on Netflix,” he said.

Netflix has also arranged agreements in the same manner with two other Barstool Sports’ podcasts. Spittin Chiclets, and The Ryen Russillo Show will launch in the U.S. market, with more countries to follow. Barstool founder Dave Portnoy confirmed thew news in a video post on X. The deal includes both new and select episodes from each show’s libraries. Audio versions of the shows will remain normal on all podcast platforms.

“We’re thrilled to team up with Barstool Sports and bring their top video podcasts to Netflix,” said Lauren Smith, Netflix’s VP of content licensing and programming strategy, in a statement to Front Office Sports. “This partnership broadens how our members connect with Barstool’s leading sports voices and delivers exactly what our members crave: unfiltered commentary, sharp takes, and undeniable humor. We look forward to giving fans another exciting way to engage with the conversations they love on Netflix.”

Yesterday, iHeartMedia, the nation’s leading audio company, and Netflix announced an exclusive video podcasting partnership that will bring more than 15 original iHeartPodcasts to the streaming service. The deal includes all new episodes of participating shows, as well as select episodes from their existing libraries.

Earlier this year, Netflix and Spotify have announced a new partnership to bring some of the digital audio company’s biggest podcasts to the video streaming platform next year. Many of the podcasts included in the deal are from The Ringer, which was launched by Bill Simmons in 2016 and purchased by Spotify in 2020 for $250 million. The network’s roster features more than 50 programs.

The announcement signals a growing trend for Netflix, where popular podcasts are increasingly securing partnerships with the streaming platform. As the podcast prepares for its Netflix debut, fans can expect the same mix of sports commentary, interviews, and comedic segments that have made Pardon My Take a cultural touchstone in sports media.

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Elle Duncan Defends ESPN in Emotional SportsCenter Farewell

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Elle Duncan went out with a heartfelt sendoff Tuesday, closing the chapter on a decade-long career at ESPN before moving to Netflix’s expanding sports operations. During her final SportsCenter broadcast, Duncan addressed critics of the network in her final sendoff.

Defending the behind-the-scenes workforce that she says forms the true “heartbeat” of the company.

“I see the headlines. Some are earned. Some, I believe are not,” Duncan said. “And anyone in this chair knows that criticism is just part of the job, and you take it. But the faces of this place are not the soul of this place. The soul is the thousands of people who work here. No spotlight, and still all the scrutiny.”

ESPN has not been immune from scrutiny over Duncan’s tenure at the network. Allegations of political bias, conflict of interest, and programming decisions, among other criticisms have been ever present. Duncan, however, urged viewers to recognize the work of editors, producers, directors, and other staff whose efforts largely go unnoticed by the public.

From covering College GameDay to the WNBA Finals, Duncan said the faces viewers see on-air represent only a fraction of the organization.

“People from every background, with every kind of belief, and from every zip code. There is no hidden agenda here, folks. Just the kind that many of you have there at home. To put food on the table, maybe to send your kids to college, do some work that matters. Build a life,” she said.

Duncan has anchored ESPN’s 6pm ET edition of SportsCenter for the past five years. She has emerged as one of the network’s most prominent and versatile voices. In addition to her nightly anchor duties, she’s become a central figure in ESPN’s women’s basketball coverage.

Duncan’s role at Netflix may extend beyond sports. She is expected to have opportunities to work on non-sports content. That fits Netflix’s strategy of elevating recognizable broadcast personalities across multiple verticals.

Toward the end of her farewell, Duncan expressed gratitude to colleagues and peers who helped shape her decade at the network.

“Thank you for the hallway smiles, for the late nights researching, for the very early mornings. For saying my name in rooms that I was not in. Trusting me to toe the line and knowing when not to. For pushing me, holding me accountable, making this place feel as close to home as not-home can be. You made this last decade a gift,” she said.

Christine Williamson is set to take over Duncan’s position on the 6 PM ET SportsCenter, as well as her role as host of the women’s basketball version of College GameDay. Williamson — who originally joined ESPN in 2019 — will begin hosting SportsCenter alongside Kevin Negandhi in January.

Currently, Williamson works as an anchor of the Noon and 2 PM ET editions of SportsCenter. Duncan’s final SportsCenter broadcast is reportedly set for Tuesday, December 16th.

Malika Andrews is reportedly set to replace Duncan on ESPN’s WNBA host.

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NewsNation to Expand Live News Programming with Show Hosted by Jesse Weber

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NewsNation has announced plans to expand its live news programming with a new 11 PM ET show hosted by Jesse Weber.

Weber will examine the day’s news events with a focus on legal affairs, while also welcoming guests during each edition of the new show.

Jesse Weber will continue to contribute to the network as a legal analyst, in addition to hosting the new program at 11 PM ET.

“I’m thrilled to launch this new show on NewsNation, a network dedicated to delivering straightforward, honest journalism for all Americans,” said Weber. “With my background in both law and politics, I’m eager to bring clarity as well as a millennial perspective to the stories that matter most. This is a remarkable opportunity to help create a space where facts lead the way.”

“With these additional hours of live news, we reinforce our commitment to deliver clear, nonpartisan journalism at a time when viewers need it most,” said Nexstar Networks President Sean Compton. “With the frenetic pace of today’s breaking news cycle, expanding our live coverage will ensure our viewers never miss a beat.”

Weber originally joined the network as a legal contributor and guest anchor in March 2023. He previously worked as a legal analyst at Fox News, CNN, HLN, and CBS.

Additionally, NewsNation is expanding live programming on the weekends, too. Morning in America, hosted by Hena Doba, will now begin at 6 AM ET. Meanwhile, NewsNation Live will add another hour of live news on Saturdays, while Batya! — hosted by Batya Ungar-Sargon — will air on Sautrdays at 7 PM ET and receive an encore presentation on Sundays at 11 AM ET.

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