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Ratings Roundup: MSNBC Sees Uptick in Primetime and Key Demo During August’s First Week

Garrett Searight
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Ratings Roundup: MSNBC Sees Uptick in Primetime and Key Demo During August’s First Week

The Lead

During the week of August 4th, MSNBC had reason to celebrate with an uptick in both the overall primetime ratings and inside the Adults 25-54 demographic.

In the primetime ratings, MSNBC saw a 9% week-over-week increase, up to 821,000 total viewers. It marked a bounce-back of sorts for the network, after it featured a double-digit week-over-week decline compared to the week of July 28th. Compared to the same week in 2024, it was a 46% decrease. The most recent week was a 41% decrease year-over-year.

In the key demographic, Fox News remained at the top of the cable news ecosystem during the week of August 4th, finishing primetime with an average of 2.3 million viewers. That figure — 2.290 million — marked the lowest primetime rating for the network so far in 2025. It included a 4% week-over-week decline.

Despite setting a new low for the year, Fox News still nearly tripled the numbers of MSNBC, the next closest competitor.

The network also saw its lowest figure of the year in the coveted demographic, featuring 217,000 viewers from the Adults 25-54 sector for the week. That finish represents a 17% decrease in viewers from the category compared to the previous week.

CNN also saw a decrease in total primetime viewers during the most recent week. The network’s primetime audience fell from 498,000 to 450,000 during the week of August 4th. That is a 10% decrease week-over-week.

Similarly, it saw an 8% decrease in the key demo for the week, falling to 78,000. MSNBC saw an increase, growing 7% week-over-week, up to 73,000 total viewers from that sector. Despite that increase, MSNBC finished behind both CNN and Fox News (217,000) in that category.

That finish in the key demographic for Fox News was its lowest figure of the year thus far. It represents a 17% decrease in viewers from the category compared to the previous week.

During the most recent week, The Five for Fox News remained the most-watched show in cable news, averaging 3.4 million viewers. Fox News accounted for 14 of the top 15 broadcasts of the week. The Rachel Maddow Show from MSNBC was the only non-Fox show into the top 15, finishing with an audience of 1.9 million on its Monday edition.

World News Tonight Down Across the Board, But Still on Top

Like Fox News in primetime, World News Tonight with David Muir slipped to its lowest ratings of 2025 during the week of August 4th.

The ABC News nightly newscast averaged 6.9 million viewers for the week. It marks the first time the broadcast has slipped below an average audience of less than 7 million since the week of May 12th, which was the previous low at 6.997 million viewers.

Despite the 7% week-over-week decline, World News Tonight remained not only the top nightly newscast for the week but also the top overall program in television for the 13th straight week.

In the Adults 25-54 demographic, the ABC News broadcast averaged 915,000 viewers, ending a three-week streak of more than 1 million from that sector.

Like World News Tonight, NBC Nightly News also saw its lowest average audience of 2025 during the week of August 4th. The Tom Llamas-led program dropped to an average of 5.3 million viewers. That represents a 4% week-over-week decline.

The NBC News program also slumped to its lowest audience in the Adults 25-54 demographic, finishing with 715,000 viewers from the demo.

CBS Evening News did not drop to new lows in 2025 during the most recent week, but did see a slight week-over-week decline. It saw a 2% decrease in overall viewership, down to an average audience of 3.7 million for the week.

In the key demographic, it also slipped slightly, down from 553,000 to 516,000.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Hits On The Horizon: Ed Sheeran, Lord Huron And Gabby Barrett

Jim Ryan
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Hits On The Horizon: Ed Sheeran, Lord Huron And Gabby Barrett

School bells are starting to ring in many areas. As we wind through August, let’s take a look at a few ear candy jams that are bound to be hits that should be on your radar in whichever format you work.

Top 40 – Hot AC

From the TOP40 /HOT AC world this week, I want to start with another cool collaboration between Marshmello & Jelly Roll / “Holy Water.” It sounds like a no-brainer!

Next up, Ed Sheeran / “A Little More” has all the elements of a good pop song from Ed, and the video is very entertaining with Rupert Grint of Harry Potter fame returning in an Ed video as his character from the video for “Lego House.” 

Rock – Alternative

Speaking of “ROCK”, let’s look at some songs that should be on your radar in those formats. 

From the ALT world, Tame Impala / “End Of Summer” has a cool groove, and it looks like KITS/SF and KNRK in Portland agree as a couple of spin leaders in radio currently.  The song also has over 2 million streams for the week, certainly worth your ears getting on it!

AAA

From the AAA space, I have this one for the week, Lord Huron / “Watch Me Go,” which scored about 535K streams for the week and has a few believers in radio at this point, including spin leader WXPN/ Philadelphia.

Country

Let’s move to the COUNTRY space for this week. Gabby Barrett / “The Easy Part” is one your ears should be on if they have not been!

Another that should be on your radar this week is Bailey Zimmerman / “It’s All Good.”  I really like the lyric “This ain’t just another bump in the road, no we drivin down the wrong way!”

Rhythm – R&B

Switching gears to the RHYTHM world for this week. Daniel Caesar / “Have a Baby (With Me) is a really good-sounding R&B song. 

A couple of others to get your ears on this week, Megan Thee Stallion / “Whenever.” 

Also, Hit-Boy / “What’s the Deal sounds like a strong choice!

Dance

One from the DANCE world, Chainsmokers & Anna Sophia / “Helium” which is brand new today, and I was impressed by the sneak peek I saw in the video.

So, there you go, cool songs for your ears this weekend. Enjoy!

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Audacy Layoffs Hit Country 106.5 The Wolf Kansas City

BMM Staff
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Audacy Layoffs Hit Country 106.5 The Wolf Kansas City

Staffers are making social media posts indicating that their time at Audacy’s Country 106.5 The Wolf in Kansas City has come to an end.

APD/MD, morning co-host, Codie Allen posted on Facebook saying, “I’ve been trying to find the right words, but all I can think of is this…. it’s the closing of one chapter and beginning of the next. I’ve had a blessed radio career in KC, but sadly, the Codie and Zeke morning show had its final curtain today. I’ll post more once I really process all of this but just know that I am truly okay but will miss being a part of your mornings.”

Afternoon host Jeff “Shotgun” Jaxson is also posting to Facebook, where he wrote in part, “This afternoon will be my last show on 106-5 The Wolf. I knew it was coming eventually. It’s been a hell of a ride! I moved here from Omaha and started at Q104 on November 1st 1992, then from December of 2006 until now, I’ve been on The Wolf. Never would I have imagined being on the air in Kansas City for 5 years, let alone 33!”

Allen, along with Zeke Montana, had hosted mornings for the past four years.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

2025 National Edward R. Murrow Awards Announced By RTDNA

BNM Staff
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2025 National Edward R. Murrow Awards Announced By RTDNA

The RTDNA has announced the winners of the National Edward R. Murrow Awards for 2025, in both the television and radio divisions.

In the Network TV category, NBC News led the way with five victories. It won awards in the Breaking News Coverage; Excellence in Diversity, Equity, and Inclusion; Investigative Reporting; News Series; and Newscast categories.

Meanwhile, ABC News took home three awards. It earned the honors for Continuing Coverage and Hard News, as well as the prestigious Overall Excellence Award.

CBS News also earned three honors. It won the Excellence in Innovation, Featuring Reporting, and Excellence in Writing categories in the Network TV sector.

NewsNation added an Edward R. Murrow Award by earning the top honor in the Excellence in Video category.

Similarly, MSNBC also won one award, with Rachel Maddow’s Ultra program earning the top Podcast distinction in the Network TV category.

In the Network Radio category, both NPR and ABC News earned three victories.

NPR won the awards for Breaking News Coverage, Excellence in Innovation, and Excellence in Writing sectors.

ABC News won the top honors for Hard News, Sports Reporting, and the Overall Excellence award.

ESPN earned awards in both the Network TV and Radio categories. In the TV category, it won the top honor for Sports Reporting. The 30 for 30 Podcasts series from ESPN won the Excellence in Sound category for Network Radio.

The Large Market Radio category saw several commercial stations earn top prizes.

KMOX in St. Louis won the award for Breaking News. 95.5 WSB in Atlanta won the Continuing Coverage award. Meanwhile, WTOP won the top spot in the Feature Reporting sector.

Two commercial stations won awards in the Small Market Radio category.

WHIO Radio in Dayton earned the award for best Newscast. Meanwhile, 570 WWNC in Asheville earned the award for Continuing Coverage.

The winners will be celebrated on Monday, October 13th, at the Edward R. Murrow Awards Gala at Gotham Hall in New York City.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

How CBS News, Fox News, and NewsNation Plan to Cover the Donald Trump/Vladimir Putin Summit in Alaska

BNM Staff
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How CBS News, Fox News, and NewsNation Plan to Cover the Donald Trump/Vladimir Putin Summit in Alaska

President Donald Trump and Russian President Vladimir Putin are scheduled to sit down on Friday in hopes of negotiating a peace settlement between Russia and Ukraine. Networks like CBS News, Fox News, NBC News, and NewsNation have all announced plans to cover the meeting.

On Friday, both President Trump and Putin will meet in Anchorage, the largest city in Alaska, in an attempt to broker a peace settlement.

It won’t be the first time high-profile dignitaries are in the city. In 2017, Chinese President Xi Jinping stopped in the city after meeting with President Trump. Meanwhile, Chinese and American officials met in the city in 2019 for what turned out to be a tense meeting, leading to public insults lobbed by both sides.

The meeting will take place at the Joint Base Elmendorf-Richardson, a military base that merged a previous Air Force and Army base in 2010.

The meeting between the two leaders has already drawn plenty of television news coverage. Below are the broadcast plans for how some networks plan to cover the meeting.

CBS News

John Dickerson is set to anchor CBS Evening News from Anchorage on both Thursday and Friday as President Donald Trump and Russian President Vladimir Putin meet in the Alaskan city.

Dickerson will be joined by Face the Nation moderator and chief foreign affairs correspondent Margaret Brennan, as well as chief White House correspondent Nancy Cordes, during the coverage.

Maurie DuBois will remain in New York, leading the in-studio coverage, discussions, and analysis during the nightly newscast.

Former Ambassador to Russia John Sullivan, former Department of Homeland Security official Samantha Vinograd, and former National Security Advisor Lt. Gen. HR McMaster will all contribute to the network’s coverage.

Willie James Inman, a White House reporter for CBS News, will also be in Anchorage for the coverage. Meanwhile, senior foreign correspondent Debra Patta will be based in London for the international reaction to the meeting.

Fox News

Bret Baier will anchor the 6 PM ET newscast on Special Report on Friday from Anchorage. He will also feature an interview with President Donald Trump from Air Force One on the journey to Alaska.

The first portion of the interview will air on Fox News tomorrow afternoon, and then again on Special Report at 6 PM ET.

He will then interview Trump on the flight back to Washington, D.C., after the meeting with Vladimir Putin. That interview will air on Saturday on Fox News.

Meanwhile, Sean Hannity will host his primetime program from the Alaskan city on both Thursday and Friday. He will also feature a discussion with the President, with that conversation slated to air on Friday evening during his 9 PM ET program.

NBC News

Tom Llamas is set to anchor NBC Nightly News and the NBC News NOW program Top Story from Alaska on both Thursday and Friday.

In Anchorage, he is being joined by Peter Alexander, Garrett Haake, and Monica Alba to provide coverage of the meeting.

NBC News NOW — the network’s streaming news platform — will break into coverage as needed throughout the day on Friday to provide updates. Additional coverage will be made available on NBCNews.com.

NewsNation

Blake Burman is set to host a two-hour live report from 10 PM to Midnight ET on Friday.

Included in the coverage will be the White House correspondent Kellie Meyer live from Anchorage, while Robert Sherman will be in Kyiv, Ukraine. The Hill and NewsNation Political Editor Chris Stirewalt will also contribute from the network’s Washington, D.C. studios.

Before the two-hour special hosted by Burman, NewsNation will feature special editions of The Hill, Elizabeth Vargas Reports, and a two-hour edition of On Balance with Leland Vittert from 8-10 PM ET.

Throughout the meeting, NewsNation will feature live updates on its app, as well as analysis for what the conversations mean for the United States, Russia, and Ukraine.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Netflix Sells Out NFL Christmas Day Inventory

BSM Staff
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Netflix Sells Out NFL Christmas Day Inventory

Netflix’s second edition of live NFL action is already paying off, with the streaming giant announcing it has sold out all available in-game advertising inventory for its two Christmas Day matchups in December.

The company confirmed the sellout in a Wednesday update highlighting advertiser interest across its 2025-26 content slate. The NFL games, part of a broader push into live sports programming, will feature sponsorships and integrations from brands including Accenture, FanDuel, Google and Verizon.

Netflix said the partners have signed on for both in-game placements and broadcast features surrounding the highly anticipated holiday doubleheader.

Netflix will again broadcast NFL football Christmas Day for the second-time ever. The action returns with two marquee games that will showcase NFC division rivals facing-off: The Dallas Cowboys vs. Washington Commanders, and Detroit Lions vs. Minnesota Vikings. CBS Sports will produce the games, with NFL Media producing the pre, post, and studio halftime programming.

Last year, Netflix streamed its first-ever NFL Christmas Gameday with the Chiefs defeating the Steelers 29-10 and the Ravens dominating the Texans 31-2. The showdowns are the two most streamed NFL games in U.S. history, with an average audience of more than 26.5 million viewers in the U.S., and over 30 million viewers globally

And it’s not just the NFL that’s drawing dollars. Netflix also announced DoorDash as the presenting sponsor for the upcoming 2025-26 season of WWE Raw, another live property the streamer is banking on to broaden its appeal.

These deals come as the company touts momentum for other tentpole programming, including the final season of Stranger Things and new installments of Bridgerton, Emily in Paris, Nobody Wants This and Running Point. The slate also features new titles such as an untitled Will Ferrell golf series.

In addition to locking down sponsorships, Netflix is touting advancements to its ad product. The Netflix Ads Suite, first unveiled in May, is giving marketers expanded data capabilities, new measurement tools and creative formats designed to increase brand impact.

With two months still to go before kickoff, the sellout of December’s in-game ads may signal a broader trend: in the streaming era, the combination of premium sports rights and robust ad tech is quickly becoming one of the hottest plays in media.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Major League Baseball Talking Possible Baseball Packages With NBC, ESPN, Apple, Netflix

BSM Staff
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Major League Baseball Talking Possible Baseball Packages With NBC, ESPN, Apple, Netflix

Major League Baseball could be reshaping its national broadcast landscape as it negotiates new packages with Netflix, ESPN, NBC, and Apple, according to a report by The Athletic.

Multiple officials briefed on the ongoing discussions indicate NBC/Peacock and Apple TV+ are the leading contenders for Sunday Night Baseball and first-round playoff games. ESPN, meanwhile, is exploring a weekday slate and a more prominent daily digital footprint. Netflix has surfaced as a strong candidate to take over the Home Run Derby.

No agreements have been finalized and no networks have confirmed the findings of the report. However, the activity has created an opening for other platforms to enter the fray. Each potential contract would run three seasons according to The Athletic.

The primary rights at stake stem from ESPN and MLB’s mutual decision to opt out of its current package following the conclusion of the 2025 season include Sunday Night Baseball, the Home Run Derby, and eight to 12 first-round playoff games annually. That deal had been paying MLB an average of $550 million per year, with three years remaining. ESPN is now pursuing a revamped set of rights after walking away from the original terms of their current deal.

MLB Commissioner Rob Manfred had initially targeted the All-Star break for a resolution to the matter. The league is now working to carve out additional inventory to reach the $570 million owed for the upcoming season — a figure slightly higher than the annual average ESPN was paying.

While Manfred publicly labeled ESPN a “shrinking platform” after the split, the two sides appear ready to keep doing business. A weekday package could maintain ESPN’s MLB presence, and the network is reportedly eyeing MLB.TV, the league’s flagship out-of-market streaming service.

ESPN Chairman Jimmy Pitaro has expressed interest in local games, particularly as the network launches its direct-to-consumer product next week called ESPN.

Netflix’s interest in the Home Run Derby aligns with its push into live, event-driven programming. Bloomberg recently reported the streaming giant’s pursuit of the Derby, while Puck noted Netflix could also acquire World Baseball Classic rights in Japan.

Apple and NBC/Peacock remain locked in for Sunday Night Baseball and playoff games. Apple currently pays $85 million annually for its exclusive Friday doubleheaders, and NBC/Peacock has built a steady Sunday morning presence.

MLB could ultimately split Sunday night and playoff rights between them. Roku’s national Sunday late-morning package, worth $10 million per season, remains a separate piece of the puzzle.

The three-year term under discussion is strategic. MLB wants all national rights — including the World Series — available for bidding ahead of the 2029 season, when FOX Sports and TNT Sports’ current deals expire. By aligning end dates, the league hopes to reset its national rights market in one sweeping negotiation.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Chris Fallica: Barstool Sports Partnership Will Be Great Lead in for ‘Big Noon Kickoff’ on FOX Sports

BSM Staff
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Chris Fallica: Barstool Sports Partnership Will Be Great Lead in for ‘Big Noon Kickoff’ on FOX Sports

FOX Sports’ announced a new partnership with Barstool Sports last month, including a new Barstool program airing on FS1 and integration with FOX Sports’ Big Noon Kickoff program. FOX Sports personality Chris Fallica (a.k.a. The Bear) shared his perspective on the collaboration during a recent appearance on the God Bless Football podcast.

Fallica described the partnership as a strategic move that could expand the reach and energy of Big Noon Kickoff. The Barstool-produced show, which airs on select college campuses during Saturday mornings, will now be positioned within the Big Noon Kickoff footprint on select dates at certain locations.

“Instead of waiting to come around, you’re going to go over and see Big Cat, Portnoy and Brandon,” Fallica said, referencing key Barstool personalities who will be on site for a limited number of times during the season. “That’s going to automatically lead to you naturally gravitating towards the Big Noon set at 10. So, it’s a great promotional lead-in vehicle for Big Noon from 9 to 10 when they’re on site.”

Fallica believes the Barstool brand, and particularly founder Dave Portnoy, will bring a new dimension to the show.

“Bringing in a guy who is a kind of a lightning rod in Dave Portnoy, and is an opinionated, authentic guy, I think it’s going to be good for the show,” Fallica said. He noted, however, that Portnoy’s appearances are likely to be intermittent rather than every segment, allowing flexibility for various features, including man-on-the-street interactions and betting segments.

Fallica also highlighted FOX’s willingness to experiment during morning programming on FS1 following the cancellation of Breakfast Ball, and inserting a Barstool-produced product as its replacement.

“You can only give a variation of a debate show so many times when you realize, maybe your debate show isn’t going to do well against Stephen A. Smith and First Take,” he said. “I’ll give all the credit in the world for trying to appeal to a different audience there. I’m looking forward to it.”

The FOX-Barstool partnership also plans for more crowd engagement during Big Ten games, according to Fallica. Using Michigan as an example, he said the presence of a strong personality like Portnoy could energize audiences in ways similar to appearances by former Michigan star Desmond Howard on College GameDay.

Fallica also shared how he connected with Portnoy following the news. Initially waiting to receive contact details, Fallica said, “I get a number pop up… it was Dave Portnoy reaching out. He said, ‘You’re going to be my guy. We’ve got a lot of common interests.’”

Fallica referenced those shared include sports betting and horse racing, setting the stage for collaboration. “This is going to go great,” Fallica said.

The debut of Big Noon Kickoff is set for August 30 live from Columbus, OH. Details regarding Barstool Sports yet-to-be-named FS1 program have not been announced.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

2025 BNM Summit Adds Julia Ziegler, Brad Lane, Tim McCarthy, Michael Spacciapolli, and Mike Hulvey

Jason Barrett
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2025 BNM Summit Adds Julia Ziegler, Brad Lane, Tim McCarthy, Michael Spacciapolli, and Mike Hulvey

The 2025 BNM Summit lineup continues to get stronger. After announcing the addition of Scott Jennings yesterday, we’re adding four more accomplished professionals today.

Starting on the programming end, I’m thrilled to welcome back WTOP Director of Programming Julia Ziegler, and WCCO Brand Manager Brad Lane. Julia joined us last year in Washington D.C.. Brad was part of our inaugural show in Nashville two years ago. Each have done outstanding work in their respective markets, and will be part of two of our programming panels at the conference.

Julia has risen up the ranks at WTOP, starting as an intern in 2002. She has been the station’s Director of News and Programming since December 2019. Previously, she has held multiple roles including Digital News Director, managing editor of FederalNewsRadio.com, and executive producer of Talk Radio 3WT and Washington Post Radio.

Brad Lane has served as WCCO’s brand manager since March 2021. Prior to joining the station, Lane spent two years in Milwaukee with Good Karma Brands as its Director of Content. He spent twenty years in the Twin Cities with Hubbard Radio as well, guiding KSTP (1500 ESPN). While there, he also contributed as a host, producer, and creative director.

Moving next to management, it’s a pleasure to welcome back Audacy Pittsburgh SVP and market manager Michael Spacciapolli. ‘Spacc’ as he’s known to many, has overseen one of the crown jewels of news/talk radio, KDKA since 2018. Prior to arriving in Pittsburgh, he worked in the nation’s capital for WTOP as a Sales Manager. Michael will join our GM panel alongside WABC’s Chad Lopez and WGN’s Mary Sandberg Boyle.

To help lead our GM panel, I’m thrilled to call upon my friend Tim McCarthy. Tim serves as the President of the Broadcasters Foundation of America, which strives to help broadcasters who find themselves in financial need due to a critical illness, severe accident, or other serious misfortune. He is an accomplished radio executive with a strong understanding of what it takes to lead successful brands and talent in large markets for large companies. Mary, Chad, and Spacc will be in great hands with Tim guiding the conversation.

We cap today’s announcement off by welcoming another friend, Mike Hulvey. As president and CEO of the Radio Advertising Bureau, Mike leads radio’s advocacy efforts by helping to drive business, grow advertising revenue, communicate radio’s digital transformation, and help attract new sales talent through recruitment and training efforts. Prior to RAB, Mike served as CEO at Neuhoff Communications, Inc., an independent broadcasting company with 20 radio stations in Illinois and Indiana. I’m excited to have him leading our advertising conversation on Thursday September 4th.

BNM Summit

24 incredibly sharp professionals from some of news/talk’s most important brands are set to take the stage in New York, and we’re not done yet. I plan to announce a few more speakers either tomorrow or Monday including a prominent radio executive. Next week, I’ll reveal our four awards recipients. The week after, I’ll have a few details to share regarding ‘The Barrett Bash’. A reminder, everyone who attends the BNM Summit gets an invitation to the Bash on Thursday night September 4th.

To attend the Summit, log on to BNMSummit.com. Tickets are discounted to $249.99 through Friday August 15th. The regular rate of $324.00 returns starting Saturday August 16th. We are going to have a great two-days in the big apple, and I hope you’re able to be a part of it.

Kelce Bros’ Podcast Captures Taylor Swift’s Emotional Win

BMM Staff
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Kelce Bros’ Podcast Captures Taylor Swift’s Emotional Win

Yesterday, Taylor Swift appeared on “New Heights,” the podcast hosted by her boyfriend, Kansas City Chiefs tight end Travis Kelce and his brother Jason.

During one particularly poignant moment, Swift recalled when she discovered that she had regained the masters of her first six albums.

Swift has been in a long-time battle to regain control, dating to 2019 when Ithaca Holdings acquired Big Machine Records, which gave them control of her early music.

“I signed a record deal when I was 15. I never owned my music at all,” she said. 

Swift famously re-recorded all the music, re-releasing them as “Taylor’s Version.”

When Ithaca sold the masters to Shamrock Capital for over $300 million, Swift sent her mother and brothers to do the negotiations.

Swift said that when her mother told her, “You got your music,” she emotionally fell to the floor.

“This will affect the rest of my life,” Swift said. Adding that it wasn’t about royalties, but it was more about the deeply personal nature of the songs.

Swift also used the appearance to announce her 12th studio album titled “The Life of a Showgirl.”

According to a report by Variety, the podcast’s viewership topped 1.3 million concurrent viewers, literally breaking the internet and leaving viewers staring at a blank screen.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

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