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Chris Conley Inks New Advisory Deal With iHeartMedia

BMM Staff
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Chris Conley Inks New Advisory Deal With iHeartMedia

iHeartMedia has signed Chris Conley to a new multi-year deal for an advisory role. In his new role, Conley will continue as iHeart’s AC Brand Manager and set the strategy and research for the company’s AC stations.

Conley will relinquish day-to-day programming for Lite 106.7, WKTU, New York, and WNIC, Detroit.

Jill Kempton will assume programming duties for Lite 106.7 and WKTU. She was based in Los Angeles, serving as the PD of KOST. She will give up KOST but continue as the PD of WASH, Washington, DC. iHeartMedia is expected to name a new KOST PD in the coming days.

In a press release, Conley said, “I’ve been very fortunate to have worked with the best in New York for 17 years. I’m looking forward to continuing with iHeartMedia and thankful to Thea Mitchem, Tom Poleman, and Brad Hardin for valuing my perspective and expertise and developing this new role for me. I’m excited to focus on bringing new insights and opportunities to our stations and brands.”

“It’s so great to be back in New York City! I can’t wait to work alongside some of the best and brightest programming minds and talent in the country,” Kempton said. “The legendary Lite-FM and iconic KTU truly are the heartbeat and soundtrack of this city — and I’m beyond thrilled that I get to be a part of it. Looking forward to continuing to grow these already successful brands to new heights.”

Thea Mitchem, iHeartMedia Executive Vice President of Programming, added, “Conley’s journey from broadcaster to a legendary programmer is a testament to his unmatched contributions and passion for the industry. Chris is truly in a class of his own, and I’m thrilled that he will continue to contribute and collaborate on the success of our AC brands and New York’s iconic LTW and KTU. Congratulations to Chris on this exciting new chapter!”

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Mike Greenberg to Leave Weekday ESPN Radio Show as Part of Forthcoming Lineup Changes

BSM Staff
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Mike Greenberg to Leave Weekday ESPN Radio Show as Part of Forthcoming Lineup Changes

Mike Greenberg is leaving his national radio show on ESPN Radio. Lineup changes are coming to the network starting Monday February 10th, the day after Super Bowl LIX. Greenberg had been hosting the midday show from 10a-12p ET since August 2020. ESPN confirmed the lineup changes to Barrett Media on Tuesday morning.

Over a stretch of 18 years, Greenberg worked with Mike Golic Sr. on Mike & Mike, a hit morning program that was eventually simulcast on television as well. Both radio hosts were inducted into the NAB Broadcasting Hall of Fame in 2016. One year later, Greenberg departed the airwaves ahead of the launch of Get Up, while Golic started hosting alongside his son, Mike Golic Jr., and longtime ESPN personality Trey Wingo. Greenberg is also continuing work with ESPN Audio as the host of the First Draft podcast with Field Yates and Mel Kiper Jr.

Clinton Yates is set to join ESPN Radio as its new national host in the 10a-12p time slot, working on a new show titled Clinton & Friends. Yates formerly hosted on ESPN LA 710 and has contributed to television studio programming on ESPN, along with hosting the ESPN Daily podcast and contributing to content on Andscape.

“With the additions of Clinton & Friends and Joe & Q, ESPN Radio continues to deliver compelling personalities and insightful conversation that resonate with sports fans nationwide,” David Roberts, executive vice president, executive editor of sports news and entertainment, said in a statement. “We’re excited to expand our talent roster and provide a dynamic listening experience for our audience.”

Following the return of Chris Carlin to ESPN New York to work with Bart Scott, the early afternoon show on ESPN Radio will feature Joe Fortenbaugh alongside Q Myers. Fortenbaugh was previously featured during the daypart with Carlin, and previously hosted at night with Amber Wilson. Myers has hosted the GameNight program for the past 18 months, which will now include a rotation of hosts such as Emmett Golden, Victoria Arlen and Courtney Cronin. His responsibilities with Lotus Communications in Las Vegas remain unchanged.

The remainder of the lineup featuring Unsportsmanlike with Chris Canty, Evan Cohen and Michelle Smallmon in mornings, and afternoons with Freddie Coleman and Harry Douglas are remaining intact, along with the network’s evening programming. Michael McCarthy of Front Office Sports was the first to report the news of the impending lineup changes at ESPN Radio.

Start (EST)End (EST)Show NameHost(s)
6 a.m.10 a.m.UnsportsmanlikeChris Canty
Evan Cohen
Michelle Smallmon
10 a.m.12 p.m.Clinton & FriendsClinton Yates
12 p.m.3 p.m.Joe & QJoe Fortenbaugh
Q Myers
3 p.m.7 p.m.Freddie and HarryFreddie Coleman
Harry Douglas
7 p.m.10 p.m.Amber & IanAmber Wilson
Ian Fitzsimmons
10 p.m.1 a.m.GameNight
1 a.m.6 a.m.SportsCenter All Night

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DIRECTV Launches ‘MySports’ Sports Streaming Package in Wake of Venu Sports Decision

BSM Staff
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DIRECTV Launches ‘MySports’ Sports Streaming Package in Wake of Venu Sports Decision

DIRECTV promises to fill the Venu Sports-sized hole in our sports-loving hearts. According to Sports Business Journal via The Wall Street Journal, DIRECTV will launch a new sports-streaming package called “MySports” in 24 markets on Tuesday and feature content from the NFL, NBA, MLB, NHL, and collegiate sports.

The “MySports” package will offer 40 sports channels, including ESPN channels, league channels like NFL Network and NBA TV, college sports channels like the ACC Network and SEC Network, Turner-owned stations like TNT and TBS, local affiliates, and 4K channels.DIRECTV says that additional networks, including local affiliates and more, would be included with the package at no additional charge. Many of these channels would have been included in the Venu Sports package but the DIRECTV offering provides additional value.

Consumers who sign up online for the contract-free package before Feb. 28 can receive MySports for $49.99 monthly for the first three months, a $20 monthly savings. After that trial period, however, they’ll have to pay $69.99 per month for the package.

Last week, the joint venture behind Venu Sports announced that, due to a myriad of issues, it would not move forward and end its pursuit of offering a sports streaming bundle. “After careful consideration, we have collectively agreed to discontinue the Venu Sports joint venture and not launch the streaming service,” ESPN, FOX, and Warner Bros. Discovery said in a statement. “In an ever-changing marketplace, we determined that it was best to meet the evolving demands of sports fans by focusing on existing products and distribution channels. We are proud of the work that has been done on Venu to date and grateful to the Venu staff, whom we will support through this transition period.”

DIRECTV’s MySports package is available in the following markets, with “more coming soon.” For more details or to sign up if your area is included, visit DIRECTV’s dedicated MySports page:

  • Atlanta
  • Austin
  • Boston (Manchester)
  • Chicago
  • Dallas- Ft. Worth
  • Detroit
  • Fresno-Visalia
  • Gainesville
  • Houston
  • Los Angeles
  • Miami-Ft. Lauderdale
  • Milwaukee
  • Minneapolis-St. Paul
  • New York
  • Orlando-Daytona Beach-Melbourne
  • Philadelphia
  • Phoenix (Prescott)
  • San Diego
  • San Francisco-Oakland-San Jose
  • Seattle-Tacoma
  • Tampa Bay-St. Petersburg (Sarasota)
  • Washington, DC (Hagerstown)

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

MSNBC President Rashida Jones to Exit, Rebecca Kutler Named Interim President

BNM Staff
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MSNBC President Rashida Jones to Exit, Rebecca Kutler Named Interim President

MSNBC President Rashida Jones has revealed to network staffers she is departing the cable news network. Rebecca Kutler will serve as interim president.

Jones has served in the role for the past four years, but told executives and employees at the outlet the time was right to consider other roles after the network has seen a drop in ratings since the 2024 presidential election.

Under her tutelage, MSNBC made forays into the digital space with a strong podcast push, in addition to increasing its live event presence. During the 2024 election, the network utilized live events with its stars to target newer and younger audiences, most frequently surrounding political events like the political party conventions.

The decision by Rashida Jones to exit also coincides with the uncertain future the network has after parent company Comcast announced plans to spin off its cable properties — including CNBC — into a new publicly traded company called SpinCo.

Rebecca Kutler will serve as the interim President at MSNBC after Jones’ exit. Kutler was recently elevated to oversee the network’s dayside programming after previously being charged with leading the network’s digital content and live events.

She joined in 2022 after spending the bulk of her career with CNN. She served as the Senior Vice President and Head of Programming for CNN+ before Warner Bros. Discovery shuttered the streaming platform. Kutler was elevated to that role after previously overseeing the analysts, contributors, and commentators for CNN, which she began in 2015. In total, she spent more than 20 years at CNN before moving to MSNBC as the Senior Vice President of Content Strategy.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

101.7 The Truth Names Sean Thompson New Director of Content, Shuffles Daily Lineup

BNM Staff
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101.7 The Truth Names Sean Thompson New Director of Content, Shuffles Daily Lineup

As the calendar turns to 2025, 101.7 The Truth in Milwaukee has a host of changes, including the addition of radio veteran Sean Thompson as its new Director of Content.

The Good Karma Brands Milwaukee station has announced that Thompson — who previously served as the Program Director of Arizona Sports 98.7 and the Assistant Program Director of 92.9 The Game in Atlanta — will oversee programming for the brand. He previously worked for Good Karma Brands as a host at ESPN Madison.

“We’re excited to welcome Sean back to the Good Karma Brands team,” Vice President and Market Manager Greg Scalzo said. “His extensive experience and passion for great content will be invaluable as we continue to evolve 101.7 The Truth.”

Additionally, Kyle Wallace — the cluster’s Operations Manager — is adding a one-hour show to the station’s lineup. Truth to Power with Kyle Wallace will air from 12-1 PM each week day. Wallace, who also hosts a show on ESPN 94.5 for the cluster, will transition to the role of Director of Community Relations for the Good Karma Brand Milwaukee group.

The new program from Wallace replaces Benjamin Hooks and Carrie Mahone in the 101.7 The Truth lineup. That duo will move to mornings in the 7-9 AM timeslot, where hosts Telly Hughes and Denise Thomas have ended their Truth Be Told show. Thomas will now join Dr. Ken Harris for a weekly show called The Truth Unfiltered. It will air on Monday evenings at 6 PM.

“With the new programming changes, we are confident our listeners will enjoy an even more engaging lineup, starting their mornings with Jammin’ with Juice and staying informed and connected throughout the day with Truth to Power and The Truth Unfiltered,” Scalzo added.

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Christopher “Mad Dog” Russo: Tom Brady ‘Wants to Analyze Every Minutiae of Every Play’

BSM Staff
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Christopher “Mad Dog” Russo: Tom Brady ‘Wants to Analyze Every Minutiae of Every Play’

Although Tom Brady started 48 playoff games in his illustrious career on the gridiron, he had never been behind the microphone in the broadcast booth for one of these contests until Sunday afternoon. As the Philadelphia Eagles defeated the Green Bay Packers in the Wild Card round, Brady worked alongside play-by-play announcer Kevin Burkhardt and sideline reporters Erin Andrews and Tom Rinaldi, forming the lead FOX Sports NFL broadcasting crew that is expected to call Super Bowl LIX in early February. Throughout the season, Brady has had his performances scrutinized by sports media professionals and viewers as he works under the first season within a reported 10-year, $375 million contract.

Christopher “Mad Dog” Russo explained that he listened to a lot of the broadcast on Sunday and admitted that Brady did not have a lot to work with. The 22-10 victory for the Eagles did not take place in a great game that was predicated on offensive prowess. Russo conveyed that the hard work and proficiency Brady puts forth towards these games was obvious and that he knew everything about what was going on ranging from play calls and defenses. While this was a positive aspect of Brady’s performance, Russo did offer some criticism towards the first-year broadcast analyst.

“The issue that I’d have with Brady and all analysts is that they want to tell you too much,” Russo said on Monday’s edition of Mad Dog Unleashed on SiriusXM Mad Dog Sports Radio. “Tom, like everybody else, wants to analyze every play, every minutiae of every play, and sometimes simple is the way to go instead of being over-analytical. Sometimes just [talking] less helps, and no announcer does it, and Tom doesn’t do it either.”

Russo explained that Brady analyzes every play and puts in maximum effort with his explanations. Furthermore, he felt that despite Brady ostensibly knowing everything possible about football, there were times when he simply knew too much. Russo articulated that the audience does not need to be inundated with significant details and implored the seven-time Super Bowl champion to let the game breathe at times.

“Less is more, and I think most announcers in football have never learned that lesson,” Russo said. “They think they’re paid by the word. I’ve said this forever – we all know this. Sometimes, just laying back, saying something simple in three words is better than butting in and saying something in six sentences. We don’t need the minutiae. We’re all watching the game, we all watch plenty of football.”

There are times when Russo is watching where he does not want to know that much information about what is taking place, emphasizing that there could be paralysis of analysis in certain instances. Moreover, he did not distinguish there to be a need to view eight hours of film to identify why the Packers lost to the Eagles.

“It’s not that complicated,” Russo said. “So many analysts try to make it so complicated – it drives you crazy at times – and I praised Brady for how much he’s worked because he’s worked his rear end off, you can tell.”

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

ESPN Attains Most-Watched Goodyear Cotton Bowl Classic on Record

BSM Staff
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ESPN Attains Most-Watched Goodyear Cotton Bowl Classic on Record

The Goodyear Cotton Bowl Classic finished as the most-watched iteration of the game on record, averaging 20.6 million viewers on ESPN platforms this past Friday night, according to data from Nielsen Media Research. The prime-time matchup between the Ohio State Buckeyes and Texas Longhorns finished as the best Friday telecast on all networks, all genres and sports properties in more than four years.

Average viewership of the Cotton Bowl was up 112% year-over-year after the game had averaged 9.7 million viewers the year prior. Furthermore, average viewership of the game was up 9.6% from the second semifinal game last year, which was Washington facing Texas at the Sugar Bowl. Nielsen metrics measured viewership for the game, which was a 28-17 victory for the Buckeyes, at 22.7 million viewers.

The main telecast of the semifinal matchup on ESPN featured play-by-play announcer Sean McDonough, color commentator Greg McElroy and sideline reporters Molly McGrath and Katie George. ESPN platforms also presented alternate presentations on other networks, including Field Pass with The Pat McAfee Show on ESPN2 averaging 819,000 viewers with a 0.44 rating, according to Jon Lewis of Sports Media Watch. Moreover, the Command Center feed on ESPNU averaged 218,000 viewers and a 0.11 rating. The main ESPN telecast averaged a 9.5 rating with an average of 19.6 million viewers on the network, indicative of the ninth-largest audience for a semifinal game.

On the preceding night, the Capital One Orange Bowl between Notre Dame and Penn State averaged 17.8 million viewers, marking the second most-watched iteration of the contest since 2006. The game achieved the top Thursday audience for a non-NFL sporting event since the 2019 NBA Finals and peaked at 19.9 million viewers.

The main telecast of the game on ESPN, which featured play-by-play announcer Chris Fowler, analyst Kirk Herbstreit and reporters Holly Rowe and Laura Rutledge, attained an 8.9 rating and 17.8 million viewers. McAfee’s Field Pass broadcast averaged 733,000 viewers with a 0.39 rating, while the ESPNU Command Center feed averaged 144,000 viewers and a 0.07 rating.

Compared to previous years, the game marked an increase from the Orange Bowl game last year, which averaged 10.3 million viewers on ESPN. The last time an Orange Bowl game hosted a playoff semifinal in 2021, the game averaged 17.19 million viewers and an 8.1 rating. The Notre Dame-Penn State matchup in the Capital One Orange Bowl last week ranked 16th out of the 21 semifinal games to have taken place in the College Football Playoff to that point.

ESPN agreed to a new six-year media rights deal with the College Football Playoff worth $7.8 billion that includes the National Championship Game being televised on ABC beginning in the 2026 season. The company will broadcast the National Championship Game between Ohio State and Notre Dame from Mercedes-Benz Stadium in Atlanta, Ga. on Monday, Jan. 20 at 7:30 p.m. EST on ESPN platforms, including 4K video resolution capabilities for the first time.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Cincinnati Reds Returning to FanDuel Sports Network Ohio for 2025 Season

BSM Staff
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The Cincinnati Reds organization has announced that it reached an agreement to return to its previous regional sports network partner for the 2025 season. Diamond Sports Group, which recently emerged from Ch. 11 bankruptcy, will broadcast local Reds baseball games on FanDuel Sports Network Ohio. The company is currently known as Main Street Sports Group and owns a cluster of 16 regional sports networks that have naming rights agreements with FanDuel Corporation. This deal with the Reds also includes direct-to-consumer broadcast rights, which will allow fans to stream games using pay television credentials or through purchasing a subscription.

The Reds had previously planned to have Major League Baseball produce games for the 2025 season, but this new rights deal with Main Street Sports Group will replace that. As part of this deal, FanDuel Sports Network Ohio will broadcast in-market games that are not exclusively televised on national platforms, along with 30-minute pregame and postgame shows. More information about the direct-to-consumer subscription option will be revealed ahead of the 2025 season.

“We are eager to continue our partnership with the Reds and look forward to collaborating with them to elevate the fan experience,” David DeVoe, chief operating officer and chief financial officer of Main Street Sports Group, said in a statement. “With our best-in-class partnerships, cutting-edge technology and highly skilled production team, we remain committed to delivering high quality viewing options to local fans. We are confident that our recent agreements and reimagined business model position us to best serve our partners. We are appreciative of the support from both Major League Baseball and the Reds.”

Main Street Sports Group adds the Reds to a portfolio that now consists of nine MLB teams for the upcoming season, while MLB Media will produce and disseminate matchups for five MLB teams. The league and the Atlanta Braves had filed an objection to then-Diamond’s restructuring support agreement, but this was withdrawn ahead of the confirmation hearing upon an agreement with the Braves for revised deal terms. Main Street also recently announced the hiring of former ESPN executive Norby Williamson, who is now overseeing live productions and original programming across the FanDuel Sports Network RSNs.

“Major League Baseball has been an incredible resource for all the Clubs navigating the complexities of the rapidly changing media landscape,” Phil Castellini, president and chief executive officer of the Cincinnati Reds, said in a statement. “The Reds are extremely grateful to Commissioner Manfred and Major League Baseball for their continued support and collaboration.”

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Is Access Losing Its Value in Sports Media?

Demetri Ravanos
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Is Access Losing Its Value in Sports Media?

Access has always been prized by hiring managers in the sports media world. Who has the best rolodex? He should be our producer! Who has the best relationship with the guys in the locker room? He should be our host or reporter!

It makes sense. Access is an asset. It can set someone apart from his or her competition. Pat McAfee made that point in defending why his show is willing to pay Aaron Rodgers to come on regularly. 

Access will always matter in this business, but in the last twelve months, we have seen multiple networks on both radio and television prioritize access to the point of making its product worse.

The most obvious example is Tom Brady on FOX’s NFL coverage. Now that the GOAT is a minority owner of the Las Vegas Raiders and active in the team’s football operations, there are limits put on his preparation for game broadcasts. It’s another uphill battle for a guy that had more detractors than fans from the outset and struggled to impress in his first season.

Does FOX care that it already employs a proven, more talented broadcaster in Greg Olsen? Nope. Access to the best quarterback ever is all that matters.

FOX Sports Radio’s unique deal with Doug Gottlieb is another example. Sports radio requires a full-time commitment. Coaching Division I college basketball requires a full-time commitment. Trying to do both means Gottlieb is bound to fail at at least one of them, and so far, it’s not hard to figure out which is suffering more.

Gottlieb has been with FOX Sports Radio for a long time. I get that the network is loyal to him. I also get that having an active college basketball coach as part of your daily lineup is a very cool thing to sell to potential affiliates. 

But is there really a win here for listeners?

Unless you live in Green Bay, Wisconsin, do you care what the head coach of the University of Wisconsin at Green Bay thinks about anything? 

That isn’t a shot at Doug at all. We have always been friendly. It’s a comment on the current state of college basketball. Even at the highest level, it’s a regional sport, whose popularity is largely confined to Indiana, Kentucky and North Carolina. I don’t see how it’s a win for FOX Sports Radio.

I’ve thought about this a lot in recent years – is access always valuable?

If a reporter or host has the kind of access that can produce real information that generates valuable content, then the answer is yes. I don’t think that describes most of what these guys generate though. 

Adrian Wojnarowski did not mince words in his conversation with Chris Mannix about why he left ESPN. Amongst other factors, he noted that so much of what he was racing to get out as “breaking news” just didn’t feel important anymore. 

That’s coming from Adrian Wojnarowski – the inventor of the Woj Bomb! He’s the reason so many of us ever set a Twitter alert at all. If he is telling you he doesn’t always have important information, then who the hell does?

When that ball doinked off the goal posts and through the uprights at Raymond James Stadium, it was set in stone that Brady and his partner Kevin Burkhardt were headed to Detroit for the Commanders and Lions in next week’s divisional round. As Awful Announcing pointed out, there may never be a better example of Tom Brady’s conflict of interest than this – the owner of an NFL team, that is currently in the middle of a coaching search, calling a game featuring an offensive coordinator widely believed to be the most sought-after candidate for any opening in the NFL.

Not only is it a conflict of interest, but outside of using his own eyes and residual knowledge, Brady won’t be able to offer very much insight on one of the most important games of the year thanks to the extra restrictions put on him by the league. This weekend’s broadcast won’t be the best Fox can do. It will be all it cares to do.

We’re in an age where access comes at the expense of actual content. The decision makers have decided that it trumps quality, and that sucks. 

Hearing directly from players and coaches will always have value, but there’s a reason we gravitate to certain players and coaches. 

Think about it like an audience member. You know which coaches wear their hearts on their sleeves. It’s why Steve Kerr and Greg Popovich are asked about everything Donald Trump does. You also know who has absolutely nothing to say. You have never heard Russell Wilson be interviewed and walked away feeling smarter or like you better understand what happened on the field.

It is simple supply and demand. The more access we have, the less valuable it is. Tom Brady cannot give us any insight into being a team owner and because he is a team owner, we now get less insight from him as a broadcaster. Doug Gottlieb, the coach of the University of Wisconsin at Green Bay has a syndicated radio show. Is anyone clamoring for information about that team and does Gottlieb have the necessary time in the day to formulate content that listeners do care about?

We live in an age of access overkill. I’m not sure that it benefits anyone as much as networks think it does.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Stop Thinking Of Your Radio Show As Content

BMM Staff
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Stop Thinking Of Your Radio Show As Content

When I entered the radio business 30 years ago, creating content and distributing it to the masses was difficult. It required expensive equipment—like a radio tower, printing press, or television studio—and teams of skilled professionals to operate it.

After high school, I chose to attend Brown University in Providence. Not because of its academics (though they were great), but because it had something I couldn’t pass up: 95.5 WBRU, a radio station where I could create and broadcast content. Where else could I get that kind of opportunity as an 18-year-old?

Today, every teenager with a smartphone has that opportunity. Creating a distributing content to the masses has become cheap and easy, and as a result, we are drowning in content. Movies, TV shows, songs, podcasts, articles, audiobooks, videos, video games—there’s more media at my fingertips than I could ever consume in a lifetime. And WBRU sold its transmitter, because there was not enough student interest to sustain the station.

When it comes to creating media, the barrier to entry has been obliterated. As a result, there is too much content competing for a finite amount of attention.

Back when content was hard to produce and distribute, it was also scarce. Radio, like all traditional media, built its revenue model on that scarcity. But we don’t live in that world anymore, and companies built on the assumption of limited content are struggling.

That’s why we’ve seen massive layoffs, not just in radio but across the media industry.

And what’s been the go-to solution for this problem? Make more content.

When I began my career, my station focused on one stream of content: what aired over the radio. Today, stations are producing email newsletters, Facebook posts, Instagram photos, TikTok videos, livestreams, podcasts, blogs, and more. They’re doing all this with smaller staffs, asking employees to take on more roles than ever.

This strategy isn’t working.

Here’s why: while radio stations are producing more content than ever, so is everyone else. You’re no longer competing for attention with just other broadcasters or media outlets. You’re competing with anyone who’s ever posted anything online.

Radio producers can’t win by churning out more content. They’re outmanned and outgunned.

“But what if we produce better content? Isn’t content king?”

No. When options are limited, quality stands out. But when there’s endless choice, even the best content gets lost in the noise. This is part of the Paradox of Choice.

Should you aim to create high-quality content? Of course. Will that alone save you? No.

Don’t take my word for it. Ask Hoda Kotb and Chris Wallace, two of the best in the media business.

Here’s the reality: as long as you’re playing the content game, you’re going to lose. There’s too much content competing for too little attention.

To win, you need to play a different game. It’s time to think beyond content.

What’s lies beyond content? I’ll answer that question in a free webinar, “Transform Your Audience Into a Thriving Community,” tomorrow.

Register here: https://www.communitymarketingrevolution.com/radio-morning-show-webinar

This column was created for Barrett Media by Seth Resler, Founder of Community Marketing Revolution. To learn more, click here.

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