The report from Edison Research comes as an estimated 80 million Americans will travel more than 50 miles for Thanksgiving festivities this week, according to AAA.
Out of the 14 media companies listed on the Media Distributor Gauge, nine of them have demonstrated monthly shifts up or down by one-tenth of a share point.
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The top advertising podcasts were Sports (11 of 15), while True Crime, Comedy, News, and Science each saw one advertiser in the top spenders of October.