Radio Advertising Campaigns: When to go for Reach, Frequency, or Both
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...
‘Local Radio Stands Strong as a Resilient and Potent Force’ Says BIA VP as Revenue Poised to Hit Nearly $14 Billion in 2024
“The radio advertising landscape is in the midst of a dynamic transformation, but within this evolution lies a world of untapped potential.”
Triton Digital Adds Promo Hub From Sounder Into Audio Insights Dashboard
“We’re excited to offer podcasters an enhanced toolkit that reduces the manual effort behind publishing and promotion.”
Remote News Service Adds Affiliates in Wisconsin and Michigan
"I'm floored once again at the tremendous growth! 54% this year so far."
Backbone Networks Corporation Rebrands as Backbone Broadcast
Backbone Networks Corporation, a pioneer in cloud-based radio and virtualized broadcast technology, has announced a strategic rebranding initiative, and will now use Backbone Broadcast...
NAB Show New York to Feature Podcast/Radio Recording Studio For Attendees
The studio will be available on October 9th and 10th in 45-minute increments.
Cumulus Media Names Theresa Vicari Ahee Regional Sales Manager for Detroit and Ann Arbor, MI
With over 16 years of experience in media, public relations, and marketing, Ahee will now lead Cumulus Media's sales teams in these two markets.
Peter King to Join Seton Hall University’s Center for Sports Media as a Professional-in-Residence
Peter King, the three-time National Sportswriter of the Year, who announced his retirement from full-time writing earlier this year, has joined Seton Hall University...
Overcoming Sales Objections: ‘Nobody Listens to the Radio’
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...
OutKick Delivers Strong Growth in August
OutKick delivered strong growth year over year in the month of August. The platform says it saw 5.6 million total desktop and mobile unique visitors....
