Edison Research Share of Ear Study Shows Spoken Word Audio Growing in Popularity with Younger Demographics
"Young people have embraced this medium that uses spoken word instead of music to speak to their demographic."
NAB Urges Congress to Move Forward with AM Radio for Every Vehicle Act After Committee Vote
"We urge congressional leadership to ensure this bill moves forward and becomes law, safeguarding AM radio’s indispensable service to the public.”
More Than Half of US Adults Get News from Facebook or YouTube, New Study Shows
33% said they use Facebook for news, which is down from the 36% who responded similarly in 2020.
Fox News Digital Sees Strong August Finish in Several Categories
In total, the Fox News mobile app had 6.3 unique visitors during the month.
RAB Forecasts Local Radio Revenue to Hit Nearly $14 Billion in 2024
"As the radio advertising landscape continues to shift, prominent opportunities are emerging amidst the changes."
Audacy Study Shows Radio Remains Most Trusted Media
Those surveyed added that they are 1.5 times more likely to rely on radio than television to check in on news.
Managing Digital Advertising Clients
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...
Collette’s Come-Along Trips Present a New Revenue Stream for Radio Stations
"As the need for more non-advertising revenue has risen in the past few years, more stations are trying come-along trips."
Radio Sees Significant Uptick in Presidential Advertising in 2024 Election, New AdImpact Study Shows
Should projections come to fruition, it will total more than $45 million for the industry.
iHeartMedia Study Reveals Consumers Feel Ignored By Advertisers
"We need to ensure our marketing decisions are driven by consumer realities, not our personal perceptions."
