"We knew right away, when we got the notice on Thursday that they had a superior offer and the details of that deal. We knew exactly what we were going to do."
The company noted that the $199 million decline in the fourth quarter can largely be attributed to a significant drop in political advertising related to the presidential election in the prior year.
“This partnership brings BIA’s local market data into AdApt’s sales platform, making market information more accessible to sales teams as they evaluate market-level trends and dynamics.”