72% of Local Advertising Now Spent on Digital, New Borrell Data Shows
"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."
Why Radio Sellers Should Shift From Results to Purpose and Relationships
For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...
82% of Advertising Agencies Now Buying Programmatic Audio Ads, Cumulus/Westwood One Data Shows
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
John Zimmer to FCC: End Local Radio Ownership Caps
"The same competitive forces that have already devastated local newspapers now seriously threaten broadcasters and their services to local communities.”
Urban One Acquiring Dallas Stations KKDA, KRNB, Sell Off KZMJ
"We are elevating our ability to serve our audience and our advertising partners with unmatched scale and local expertise."
Curtis Media Group Expanding in North Carolina With Wilmington Acquisition
"The deal remains pending regulatory approval."
5 More State Attorneys General Join Bid to Block Nexstar Media Group/TEGNA Merger
"This is not controversial stuff — this merger is illegal and will give Nexstar and TEGNA the ability to control and raise prices, fire journalists, and dominate the media landscape.”
Paramount Sued By Subscribers To Block Warner Bros. Discovery Deal
"Their filing argues the combined company would have increased ability to raise consumer prices, reduce theatrical output, and diminish the quality and diversity of news programming."
DMR/Interactive Promotes Tony Bannon to EVP of Strategy and Growth
Before joining DMR/Interactive, Tony Bannon worked at Cumulus Media, Midwest Communications, Mid-West Family Broadcasting, and Saga Communications.
Cumulus Partners with The Media Audit and TOMA.Solutions for Local Market Data
“Today’s advertisers want more than audience delivery. They want insight, clarity, and a stronger connection between marketing decisions and business results.”
