Business

"Marketers are recognizing the value of platforms where consumers are spending more of their viewing time, particularly environments that can deliver both scale and measurable business outcomes."

"We have some additional hills to climb. We do need to think about something that’s more substantive change to be able to address these issues."

"What ends up happening is when advertisers are deciding whose budget this is to come out of, there's oftentimes a tug of war, or it gets orphaned, because nobody knows."

Legendary radio executive Dan Mason will attend and share career insights.

"The goal here is context at a glance. If it looks real but was made with AI, viewers will know immediately. This is purely about giving viewers the right information at the right time."

"I look forward to working with RAB's members and team to help provide meaningful resources, education and support that help broadcasters navigate continued change and growth."

"I’ve been fortunate to grow professionally while working with outstanding colleagues and serving a community that has meant so much to me."

"I have tremendous respect for the TEGNA brand, for the outstanding local news delivered across its 64 local television stations and hundreds of digital platforms, and for the company's dedicated employees and local journalists."

"Younger consumers are more likely to watch a 90-second TikTok summary of a political issue rather than read a long-form analysis from a traditional media outlet."

Of those 15, six actually decreased their spending during the month.