After previously selling its podcast portfolio and other assets, Vox Media made the sale of its remaining brands official today. They're going to Penske...
"Every live sporting event generates enormous value that today goes uncaptured — in officiating, production, branding, live experiences, and the fan experience. OWL is building the live intelligence layer that captures it."
"Marketers can now use audio as an addressable and measurable performance channel at a national scale; with the same accountability they expect from every other part of their media plan."
"No one wants their news from a chatbot or a rage-optimized social feed. Americans deserve more than a shrinking set of national outlets that do not reflect the diversity of their communities."
"Total podcast consumption time, a measure that accounts for both consumer growth and the increase in time we commit to podcasts, showcases to advertisers just how massive the medium has become."