Magellan AI Data Shows 30-Second Podcast Ads Outperform 60-Second Spots
The report strengthens the case that shorter podcast commercials can improve efficiency without sacrificing results.
Cumulus Media Becomes First Commercial Licensee For Xperi’s AutoStage Radio Audience Measurement
"We're proud to be the first broadcaster to deploy AutoStage Broadcaster Portal Premium as part of our broader effort to bring new sources of audience insight to radio."
Phil Becker Named CMG Radio VP Audience Content Growth
Cox Media Group has named Phil Becker VP of Audience & Content Growth. He starts July 20 in a newly created role.
What We Know:...
Elvis Duran Launches Podrophenia Podcast Company With Paul Heyman
A new podcast and vodcast company called Podrophenia launched today in New York. The venture brings together broadcasting, entertainment, and production heavyweights under one...
Advertiser Interest in Podcasting Hits 12-Year High Despite Gap in Actual Spend
"Results show 93% have discussed podcast advertising as a potential investment. Meanwhile, only 76% currently advertise in podcasts, and 74% plan to in the next six months."
Brendan Carr: Broadcasters Can Move Content to YouTube If They Don’t Like FCC Regulations
"That doesn't violate any FCC rule or regulation. But Congress ultimately put these rules in place, and we've got to enforce them."
12 States Launch Lawsuit to Stop Paramount Skydance, Warner Bros. Discovery Merger
The states argue the merger would create a 27% share of the cable market by combining Warner Bros. and Paramount’s operations.
Heidi Raphael Named President and CEO of NYSBA
Heidi Raphael is leaving Beasley Media Group for a major new role. The New York State Broadcasters Association has named her its next President...
Cumulus Elevates John Lewis to Regional Vice President in West Florida
“John is a proven leader when it comes to building a positive culture with a foundation of measurable results."
Google Adding AI Labels to Ads Across Search and YouTube
The update will appear on ads shown in Google Search, YouTube, and Google Discover.
