Skip Bayless Is the Blueprint for Adapting To Change in Sports Media
"Despite already being one of the most recognizable figures in sports media, he’s never stopped trying new things or finding new ways to connect with his audience"
Hook Them Fast: Master the First 30 Seconds of Content
Dangle curiosity like catnip. Brains hate unfinished puzzles. Deliver a surprising question or even a contradiction.
Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson
Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.
What News/Talk Radio Can Learn from the Pumpkin Spice Latte Craze
Too many stations and brands look at their competitors and think, “We should do that too.”
The NFL on FOX Broadcast Teams: A Breakdown
"The broadcast teams for the upcoming season reflect FOX’s West Coast, Hollywood feel, with big-name former players and polished broadcasters"
Why FOX Sports Should Lean Into the Dave Portnoy, Ohio State Ban on ‘Big Noon Kickoff’
"FOX Sports’ Big Noon Kickoff, through their new partnership with Portnoy and Barstool Sports, has a massive opportunity to lean into the fun that college football rivalries bring"
Audio Still Wins: Why Urban Radio Connects Where Video Can’t
The point is clear—audio fits into people’s lives in ways video simply can’t. But beyond convenience, the real story is the connection.
WWL Radio Has Set the Audio Documentary Example For Other News/Talk Stations
The station's series on the 20th anniversary of Hurricane Katrina has been superb. Others should take that ball and run with it.
The Mantra That Guided Lee Corso Is Sports Media’s Best Advice
"It’s entertainment, sweetheart. Football’s our vehicle"
What the Cracker Barrel Rebrand Can Teach TV News Brands
Balance is not easy, but it is necessary.
