Did the UFC Sacrifice Exposure for a Bigger Check From Paramount, CBS?

"You must wonder—was the focus the exposure or the amount on the check that was cut"

Why An ESPN College Football RedZone Is Destined To Fail

"Now that ESPN owns the RedZone brand, ideas to expand into other sports are natural, but they ignore the realities of why RedZone works"

Could the Success of ‘The Rachel Maddow Show’ Be a Problem For MSNBC?

This arrangement may be teaching the exact opposite lesson MSNBC wants to impart.

How Succession Planning Could Save AC Radio’s Biggest Daypart

A Succession Plan is hard to face. Most lack the foresight or fortitude to broach the subject.

How to Build a Strong Hot AC Radio Brand That Connects

Hot AC thrives on personality-driven shows, local conversation, lifestyle tips, and pop culture updates.

How Howard Stern Lost His Edge

Howard has become the sycophant he once claimed to hate. His antics became as tame as a sleeping puppy.

Can Nielsen Fix Its Data Processing Problems?

This is troubling, and in my view, Nielsen owes the industry an explanation.

Morning Show Boot Camp Hits All the Right Notes

“A few hundred attended, and the energy throughout the Austin Marriott and Waterloo Ballroom was excellent.“

Why the Fear of ESPN Influencing Proven Programs Is Baseless

"ESPN has built a massive platform—one that is more mainstream, more adaptive, and more forward-thinking than most of its competitors"

How Billy Joel, AC/DC, and the Rolling Stones Prove Classic Rock’s Enduring Appeal

The more places we spot Classic Rock in the wild, the better we can feel about the staying power of this music and our format.

Popular

Point to Point Marketing