Radio in the Age of TikTok: Why Quick, Clear Openings Win More Listeners in Hot AC
In the battle for attention, brevity is power. Say it quickly, say it clearly, and say it in a way that makes the listener want more.
One Year Later: Key Takeaways on Music Radio Coverage
Music radio isn’t just about playlists or ratings; it’s about culture, lifestyle, nostalgia, and personality.
Adult Contemporary Needs A Brand, Not Just a Playlist
Just because you're in an Adult Contemporary format does not mean your brand needs to be placed in the background.
Understanding The News/Talk Radio Audience Is Key to Surviving in a Podcast World
If you are not focused on your ideal listener, you are dead.
One-Year Later, Barrett Media is Still Learning What Music Radio Professionals Value Most
"With a year under our belts as of tomorrow, I'd love to hear from folks at record labels and music radio stations to make our music/radio coverage stronger."
WWE Is Squandering Opportunity With ‘Saturday Night’s Main Event’ on NBC
"The advertisement on Saturday Night's Main Event should be the WWE. Instead viewers were treated to ads surrounding medications, life insurance, and the latest food and drink sensations"
BOB-FM’s Howard Kroeger: ‘We Regulate Creativity’
After doing this for 23 years, he says one of the secrets his team has learned is how to “regulate creativity,” putting their writing onto a schedule.
How Local Knowledge Separates Great Radio Talent from Out-of-Mark Hosts
While the internet helps with that research, you really have to go out and experience regular daily life for a while to get enough local knowledge to sound like a local.
When Dan Patrick Calls Out Nielsen, Does Anyone Listen?
"If Dan Patrick can become one of the greatest storytellers in the format, it’s time for the format to begin telling its own story better"
What Country Radio Can Learn From the Floods in Texas
Country radio stations can't simply react when severe weather hits; they must anticipate, plan, and rehearse for disaster scenarios well in advance.
