Columns

The industry needs to ask itself: are we planning ahead for what to do when there’s nothing big on the calendar, or are we content to wing it until the next political circus comes to town?

There will always be a market for “clean” entertainment, but a “no-holds-barred” sports talk show on broadcast radio would probably have a following.

"As an entertainment company, you get to choose how you entertain your audience"

Adult Contemporary radio doesn’t need to shout to be heard. Promoting obvious uniqueness without arrogance will sit well with your listener.

Coaching talent to build real, lasting listener relationships starts with authenticity, clarity of purpose, and intentional storytelling.

Often, the instinct is to overcorrect when a legacy figure departs. Networks get anxious. They look to inject youth, style, or some form of disruptive energy into their programming, fearing that continuity equals stagnation. NBC News didn’t go down that road.

I argue that the information expenses are some of the most important dollars in your budget.

"Just because a leader delivers hugs over headaches doesn't make it better or more effective."

Where CNN still separates itself -- and where it still matters -- is when the world flips upside down.

My suggestion is to start by asking AI for detailed breakdowns on the person who listens to your station. Then see how it compares with the perceptions of the airstaff.