Why News/Talk Radio Hosts Can’t Rely on Social Media Algorithms to Drive Their Shows
Our social media feeds are critical to our jobs, but remember that the algorithms feed you what you're already looking for—and double down on it.
From Ozzy to JAWS: Proof That Originals Never Fade
While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?
Why Greg Amsinger Is a Five Tool Player for MLB Network
"Amsinger has brought the smile back to sports TV. He thoroughly enjoys what he is doing, and he’s not afraid to show it."
Blanding: The Trend That’s Erasing Brand Identity
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.
The Downside of Relying Too Much on Nationally Syndicated Shows for Local News/Talk Radio Stations
Keep news/talk radio local. Because, sometimes, lives literally depend on it.
Can Sports Radio Still Recruit the Former Athlete?
"For sports radio to be persuasive, it needs to be believable. For sports radio to be believable, it must remain credible"
Why Urban Radio’s Future Depends on a Bold Rebrand Strategy
Think about what’s trending now in music, video, entertainment, and social media. Are you where your listeners are?
Tucker Carlson Was Justified to Interview Iran’s President
Some act as if simply airing the thoughts of a foreign leader is “propaganda.” That’s an intellectually lazy position.
Where Kirk Herbstreit Misfired on Being a Fan Working for ESPN
“The guy showed that he has a fundamental misunderstanding of where ESPN and other broadcast outlets are and what matters to their audience in the modern day.”
Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...
