The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.
Many TV executives believe streaming is the answer. But that, especially for the old-fashioned evening news, means they’re competing for mindshare with Netflix, Amazon Prime, Apple TV, and so on.
Podcasts provide valuable content for social media, opening the door for additional revenue opportunities through sponsorships and added-value promotions.
"No one is just going to abandon their air signal in favor of making content in ten minute chunks, but ten minute chunks may have more value than the full hours they come from."