Why Greg Amsinger Is a Five Tool Player for MLB Network
"Amsinger has brought the smile back to sports TV. He thoroughly enjoys what he is doing, and he’s not afraid to show it."
Blanding: The Trend That’s Erasing Brand Identity
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.
The Downside of Relying Too Much on Nationally Syndicated Shows for Local News/Talk Radio Stations
Keep news/talk radio local. Because, sometimes, lives literally depend on it.
Why Urban Radio’s Future Depends on a Bold Rebrand Strategy
Think about what’s trending now in music, video, entertainment, and social media. Are you where your listeners are?
Can Sports Radio Still Recruit the Former Athlete?
"For sports radio to be persuasive, it needs to be believable. For sports radio to be believable, it must remain credible"
Tucker Carlson Was Justified to Interview Iran’s President
Some act as if simply airing the thoughts of a foreign leader is “propaganda.” That’s an intellectually lazy position.
Where Kirk Herbstreit Misfired on Being a Fan Working for ESPN
“The guy showed that he has a fundamental misunderstanding of where ESPN and other broadcast outlets are and what matters to their audience in the modern day.”
Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...
Rebuilding the Adult Contemporary Playbook
The Playbook is created to share and review with new team members, and to have at the ready for review when questions arise.
Why Countdowns & Specialty Content Still Matter in Hot AC Radio
In a world of on-demand streaming and personalized playlists, it may seem counterintuitive that something as traditional as a countdown still holds water, but it does.
