"It continues to baffle me how hard it is for sports radio stations to figure out that the best form of advertising your brand is through your listeners."
The role of the brand manager lost its shine. Fortunately for current and aspiring programmers, we’re in a content-driven world—and that should be the focus.
Instead of letting April Fool’s Day pass with fun jokes and then going back to our day-to-day lives on April 2, how about if we consider an updated way to show the power of radio?