Tips On Show Prep And Creating Great Local Content
“Are you asking yourself (and your team members), what can we do to build a personal connection with our audience? How can we get them to relate to us and be entertained at the same time? " - Chad Rufer
Why Radio Hosts Can’t Ever Turn Down An Opportunity for Cross Promotion
In an era when radio companies aren't spending big money on billboards or, honestly, any other cross-promotional media opportunities, it is on the station and the talent to find those opportunities themselves.
2025 BSM Summit Presented by Point to Point Marketing: Day 1 Recap
Key takeaways from this year's sessions and speakers from day one of the Barrett Media Sports Summit
How ESPN NHL Coverage Is On Point Led By ‘The Point’
"It is a fact-packed prelude to ESPN’s game coverage and digs deep into the corners—covering the fun, fanfare, and fights."
Six Weeks That Changed Rock Music Forever
Several genre-changing albums were released in a short period of time, sometimes on the same day, and the rest is history.
What a Steady News Media Diet of TV Shows and Podcasts Looks Like
Even before my eyes are fully open, I routinely start my day with The New York Times audio app.
Why Donald Trump Needs Interviewers Like Terry Moran and Kristen Welker
Television news has plenty of flaws, and so do journalists, but it still has more impact than all but a few podcasters. Especially in the hands of a president.
Radio Professionals Should Do These 4 Things After Their Stations Get Sold
Take a deep breath and remind yourself that you got your job because you were worthy of it.
Why Saying Goodbye To AI Ashley Is A Massive Win For Radio Talent
"Radio talent in every format should be celebrating this win across the nation—embracing the news with the mindset that the next attempt to repeat the experiment is around the corner."
Urban Radio Here’s Why Your ‘Why’ Matters
One of the most valuable lessons I learned from both a PD and a consultant is this: Always know your “why.”
