Social media allowed air talent and program directors to share stories about the change and highlight the emotional impact of station promotions and events.
If your audience expects you to be talking about the news, and you’re not, the listeners will learn that they won’t always get what they come to you to get.
As I would find out shortly after starting, the person who was responsible for a lot of the success of the company was Weezie Kramer. She knew how to demand a room, get your attention, motivate you and took absolutely zero bullsh--.