Inspiration 101: How Program Directors Can Energize a News Talk Radio Staff

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

Market Your Product Benefits And What It Can Do For The Audience

People don’t care about your product – they look for “what is the BENEFIT” of your product.

Even if Revenue is Down, Investing in Growth Must Continue

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

What Happens to the News Media When the Election Is Over?

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

November 6 Should Be A Day Of Renewal For Music Radio

If the emotional goal of a music station is to feel good, happy, fun, or satisfied, then November 6th should be like January 2nd. Renewal time.

A Few More Minutes About Nielsen’s Three Minutes

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Raiders Deal Hurts Tom Brady in the Booth, But Maybe FOX Sports Has a Plan

“I still think Brady made a selfish decision, but that is his prerogative. Also, it may not be the story here.”

Sports Talk Shows Are Where People Go to Get Away from Politics, Let’s Keep it That Way

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Artificial Intelligence and ‘Citizen Journalism’ Present Immediate and Present Danger to Media

There is an immediate and present danger to the media this election cycle. It’s called ‘Deep Dive.’ It’s a 10-minute chat about any topic...

Music Radio Program Directors, Steal These Low Dough Promos For Your Station

Here are a few easy, relatively cheap options you might borrow to help market your station amidst the infinite dial of content sources.

Popular

Point to Point Marketing