A Primer On Becoming A Great Storyteller In A Content Starved World
I still listen – and learn – from Casey Kasem and American Top 40. Casey remains the greatest storyteller in music presentation.
News/Talk Radio Needs to Re-Examine Its Approach as the Generational Shift Continues
You have 12 seconds to impress listeners of this age group. Air personalities need to aircheck themselves.
Spring Promotion Ideas To Renew Interest In Your Radio Station
Radio is excellent at creating, developing, and executing ideas quickly. You may find inspiration from this list to create a quick promotion this year.
A Sobering Social Media Reminder Talk Radio Hosts Should Never Forget
The platforms are the ones using your opinion to make money (and train their AI engines). You get to think that your value is measured by the number of followers and likes you accumulate.
What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.
Gary Krantz and Pete Medhurst Gave Their All to the Radio Industry
"Success requires effort, focus, vision, and sacrifice as much as talent. Few earn promotions and opportunities to perform on grander stages without those qualities."
News/Talk Radio Can’t Turn on Cruise Control Just Because Donald Trump is Back in the White House
How long can the celebration go on from a listener's perspective before it's repetitive and boring?
Kirk Herbstreit’s Emotional Reaction to Ohio State Win Made for Great Television
Kirk Herbstreit didn't wake up and tell himself he was going to get emotional over a game on live television, it just happened. It was real.
The Pulse: The Top 20 of 2024, Community Connections, And Radio Industry Happenings
This past Monday, Barrett Media began the Top 20 of 2024 series. The lists feature a who’s who of the best and brightest in the radio industry.
It’s Time for Local TV to Take a Page From the Local Radio Playbook
For the longest time, local TV has lived in a box full of untouchable glamour.
