What Happens When Your Radio Station Gets COVID-19?
Radio station brands get sick. Sometimes, the healthiest brands struggle through the illness because those stations are unfamiliar with the experience.
Red, Blue, or Purple? Nielsen Has Them All!
Somewhere along the way, we became color conscious in this country. I’m not talking about race or ethnicity, but party affiliation. Republicans are red,...
Radio Station Talent Not Tied to Revenue or Content Development Can No Longer Be Surprised by Getting Let Go
To borrow a line from the great Billy Joel, "I got a call from an old friend, we used to be real close..." This...
ABC News Hurt Itself During the Presidential Debate, News Talk Radio Can Learn from Their Mistakes
The entire news media landscape has been talking and reacting to last week's ABC News Presidential Debate. There's been plenty of criticism given the...
Westwood One Touts Radio’s Strength But Misses Key Points
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."
Overcoming Sales Objections: ‘Nobody Listens to the Radio’
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...
Edison Research Provides a Ray of Light for News Talk Radio
As a subject discussed for seemingly decades, News Talk Radio stations need to reach younger generations as they age. There is no question that...
What If Radio Marketed Like Politicians?
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.
Jenny Dell of CBS Sports and Will Middlebrooks of NESN Are Sports Media’s New Power Couple
There are certainly some influential power couples currently in sports media. Hannah Storm and Dan Hicks, Shae and Jordan Cornette, and the newly married...
Tua Tagovailoa Concussion Coverage Helps Define What Media is in 2024
So, it’s semi-official: Tua Tagovailoa’s next decisions about not only his career but his health will be played out in real time, in front...
