What is News and Who Decides It?

It’s as perfectly imperfect as humans can ever hope to be.

Building Trust Leads to Better Talent Coaching

"Any leader who makes time to scroll social media collectively for a few hours a week has time for talent coaching."

Major News Events and the Value of Waiting (or Shutting Up)

You do not gain anything by spreading rumors and speculation and conspiracy theories in the wake of a major news event.

It’s a New Day For Barrett Media

"What you see on this website, and in your inbox through our daily newsletters is the result of passion, investment, love, knowledge, and hard work."

Tom Kent’s Last Gift Reminds Radio Always To Be Prepared.

"How are we preparing our brands for next stages? A long illness like the one Tom was fighting gave his organization time to prepare and make sure his affiliates were covered when the day came."

Preparing Your Christmas Format Flip in July

"If you go early in November on a low-rated rimshot, that’s fine because the ratings were probably poor in the first place. But if you have a top three or top five AC and switching over early is hurting, you may want to think twice."

ESPN and the 2024 ESPY Awards Mix Sports Entertainment with a Great Cause

Serena Williams hosted the special night from Los Angeles which continued to support The V Foundation for Cancer Research.

The Difference Between News/Talk Radio Programmer and Bureaucrat

The sad part is these people achieved their high positions by successfully programming actual radio stations to real people in specific markets.

Sports Radio Advertising vs. Social Media

While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

As History Unfolds, It’s Important for News/Talk Radio to Remain Focused on Playing the Hits

It's cliche, but we are living through history. And your audience is coming to you for the latest on this unfolding history, with opinions, analysis, and an ability to move the story forward.

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