Columns

“History tells us that some talented people are going to be passed over because they are on the wrong side of 40 or 50.”

"I don’t miss anything because I’m a radio advocate."

"The number one thing people want from media is connectivity. So that's why the local aspect of it is critical."

"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."

"I'm going to be honest with you, at this time of year I'm not trying to watch more sports than is absolutely necessary."

More substantive debates could be held on platforms like X ... with live questions from actual voters across the country. No networks or commercials needed.

Do we have any other stories to tell that will bring broadcast radio to a top-of-mind position as one more choice in a world with so many media choices?

"I received more than 400 emails and applications expressing interest in writing for us, and I'm thankful for the interest. However, I can't hire everyone. I'm very excited about this team, and look forward to showcasing their work once we go live in a few weeks.”

Redick looks the part, talks the part, and will play his part perfectly in this Hollywood premiere.

Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.