This would be a great time to play into the nostalgia of your local sports market and have programming geared towards highlighting former players, coaches, broadcasters and more.
You wanna attract an audience even though people are telling you that your medium is dead or dying? Make content that people in your market absolutely have to listen to, watch, or read.
I lost track of how many sports media figures I saw either take to social media, their television, or radio shows to argue against the language used by JJ Redick.