The Pat McAfee Show is Shaping a New Mold of Television Sports Talk Shows
With his NFL punting background and redneck personae, he is equal parts Ray Guy and Larry the Cable Guy.
Clients Should Utilize Market Research and Competitive Analysis in Advertising Strategy
By understanding your customers and staying ahead of your competitors, you can seize opportunity and keep your business in a sustainable growth mode based on market intelligence.
How Should News/Talk Radio Professionals Handle Endorsements?
The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.
It’s Time For News Media to Do a Little Spring Cleaning
Put your resources into the good, entertaining, informative stuff. Get your broom and sweep out the rest.
3 Tips For News/Talk Radio Professionals to Reach Their Peak Performance
How do you stay motivated? There is not a talk show host, producer, program director whisperer. You must induce your own enthusiasm.
Broadcasting Can Be a Cold Business for Legendary Voices
Teams don’t want to alienate fans, but also don’t want a broadcast that isn’t up to standards.
What is The State of the Union of News/Talk Radio?
As President Biden gives his State of the Union address Thursday, one can ponder what the challenges and opportunities for news/talk radio will look like in the coming year.
Veteran Jay Recher & First-Timer Terry Ford Share Expectations for BSM Summit
“Jason has been telling me for years to get my butt to the BSM Summit! And he's not the only one who has said that to me.”
How News Media Is Being Killed By AI and Social Media Stories
While smaller outlets are beginning to use AI to write their story, larger outlets are relying on algorithms to provide clicks. Neither option is practical.
The Jason Kelce Chase Will Show If NFL TV Partners Learned From Past Mistakes
We've seen former players jump directly to the booth, with varying levels of success. Have the NFL TV partners learned their lesson by being burnt in the past?
