Rich Shertenlieb Enters New Era on WZLX: No Fred Toucher, No Music, No Guarantees
“It's worked for me in the past and there's no secret sauce. It's just try to be entertaining every morning and work your ass off to do it right.”
Which Areas of Executive Performance Should Be Known in Media Companies?
"How do we know if a CEO, executive, market manager or PD is outperforming or underperforming?"
Seller to Seller: Sales Meeting
Similar to coaching or managing a team, each client and prospect has to be treated a little bit differently.
How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable.
What Are The Radio Pet Peeves From News/Talk’s Top Leaders?
"I think too many show hosts come in and just expect the callers to carry the show."
NBA Basketball Media Continues to Pile On The Boston Celtics
These Celtics have yet to win a ring and that is on them, but the media criticism levied against them has been inane.
How Audacy Dallas Has Used Technology to Enhance Already Strong Brands
"What I try to explain (to our on-air staff), is that we're no longer a radio station. We're a brand. We're more than just over the air."
News/Talk Radio Hosts Should Embrace Topics From Every Avenue Possible
Bring your audience into the topic, set the scene, and make it relatable as you intertwine the cultural moment we find ourselves in 2024…
How Advertisers Can Protect Their Digital Ad Spend
Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.
An Easy Way for Sports Radio Stations to Get Publicity for Their Talent and Brands
The truth is, we can do a much better job at our jobs with a little help from you.
