How News/Talk Radio Hosts Can Use Caitlin Clark to Reach Broader Audiences

This is what’s going on in their lives, and you have an opportunity to connect with them.

The Case for News Media Outlets to Utilize Paywalls

Why are we giving our work for free?

Missing ‘The Little Things’ Can Make Your Station Look Really Bad

Some folks really need to take a good hard look at their site and ask themselves if it represents what they want their station to be.

Sports Broadcasting Can Be a Family Affair

Sports are such a generational activity.

The Lost Radio Art of Building a Community Around Your On-Air Product

Your media outlet needs to develop a closer bond with your audience and make them (and you) part of a shared community.

Steve Cochran Isn’t Looking in the Rear View Mirror After WLS-AM 890 Exit

"(WLS) and I were never a natural fit. But I believe -- and I believe they believed -- that we could do something and deliver something ... everybody wasn't rowing the boat in the same direction, but I'm good."

How Hunter Biden Talk Should Be Handled By News Media Members

I have some points that you may not have considered, and this could be useful for your show! 

NBC Sports is the Big Loser in Caitlin Clark Olympics Snub

It’s hard to fathom just how many extra pennies Caitlin Clark’s inclusion on the women’s team might have meant, both now and down the road.

Do Sports Radio Hosts Still Reflect The Attitude of Their Audiences?

There seems to be a disconnect between the vitriol spit out by sports radio hosts and the feelings from the normal, average, run-of-the-mill fan.

How the Guilty Verdict of Donald Trump Affected Local TV Ratings

The 34-count conviction provided significant ratings increases for the national networks, especially on cable news. That boosted effect also occurred on the local channels

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