How You Lead a Brand Matters, and KNBR is Finding Out the Hard Way
"How you act as a leader should be different than how you present yourself as a host. You're no longer just representing a show, you are now repping the brand, company, and staff."
Eavesdropping: McElroy and Cubelic in the Morning, JOX 94.5
"Days like today are what social media is made for."
How Can Commercial Radio Support College Radio?
A station needs marketing which is a golden opportunity to use social media, it needs sales much like any noncommercial operation, and it needs promotion.
Is Radio Ready to Move at the Speed of AI?
We can only imagine where AI will lead us, and yet we can’t.
Christopher ‘Mad Dog’ Russo Making the Most of His Resurgence with the Help of ESPN
Far from a close-minded fuddy-duddy. He is an open-minded observer of sports, one of the greatest of all time.
How to Renegotiate Your Annual Sports Radio Advertising Contract
Reducing expenses within an annual radio agreement takes a strategic negotiation and budget management approach.
Is Hosting a Sports Radio Show a Full-Time Job?
If I were FOX Sports Radio management, I would be out looking for someone who can dedicate a little bit more time to helping my brand and less time looking for a point guard in Oshkosh.
If TNT Loses the NBA, Where Might ‘Inside the NBA’ or Its Hosts Land?
I’m convinced that this show only works on TNT.
Is Buying a Radio or TV Station Even Feasible in 2024?
For those of you still fantasizing about picking up a radio or TV station on the cheap and putting together the programming of your dreams, how realistic do you think you’re being?
How 1010 WINS Reshaped Its Sound to Appeal to Gen X and Millennials
"If you think about it, those folks are now 35, 40, 45, 50. They're the news consumers of today...so I said to myself 'What do they want?'"
