Sports TV’s Star Era is Over, So What is Stephen A. Smith Worth Now at ESPN?

“The future is about meeting your audience’s needs on demand and putting a focus on what it is audiences will pay a premium to see. I don’t think that describes studio debate shows.”

Seller to Seller: John Goforth, Magellan AI

"I love hiring people to do job A so they are ready to do job B in six months and that's always been a really successful tactic for me as well."

How KDKA Transformed Overnights to Grow Its Future and Reach Younger Audiences

"The overwhelming feedback has been positive. It makes us local, it gives us a bench ... it makes the radio station's brand bigger and connects us in different areas."

Who is Next if Charles Barkley Leaves NBA Television?

"Many entertaining and interesting analysts grace the television airwaves today, but none are Charles Barkley. His exit would create a massive issue for the NBA as it would take away its top TV star, and the league's best program outside of games."

Eavesdropping: Mind the Game with LeBron James and JJ Redick

"To have a guy like Kyrie Irving as the ultimate wild card, that’s like having a 'Draw 4' in your hand every time someone deals you cards in Uno."

Chase Daniel Making YouTube Content as Unique as His NFL Career

Daniel and 23 others were chosen to attend the NFL Broadcast Boot Camp where they had the chance to meet and get coaching from media executives from all of the different NFL broadcasting partners.

How to Use Nielsen to Look Through Full PPM Samples

You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.

Sports Radio Advertising is a Great Alternative to Expensive Team Sponsorships

There are plenty of creative ways to tie into sports radio stations, where the fans listen daily, and the investment is often much less than team sponsorships.

Caitlin Clark Media Coverage is Good for Everybody in the WNBA

By tuning in to see what Clark does, viewers are also noticing the many other great WNBA players.

A Message to Radio Leaders About Burnout

While you’re focused on the bottom line, pay closer attention to the people on the assembly line, the talented men and women trying to crank out an excellent product.

Popular

Point to Point Marketing